Microsoft is going to spend more to launch Windows 8 than either presidential candidate will spend. The $1.5 to $1.8 billion campaign to tout the new Live Tiles platform will be the
biggest product launch in the history of the industry. Will it work? Multi-title author and Computerworld contributing editor Preston Gralla argues that in the software sector as in cars or
coffee makers, buzz, not bucks will cast the final vote. "A marketing campaign may jump-start sales, but over time, the product is what sells itself," he writes. "That means that even more important
than the marketing campaign is what the initial buyers of Windows 8 devices say."
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