Around the Net
P&G, Nick Lachey Ask NFL Fans To Show Their Team Colors
- NYSportsJournalism.com , Friday, October 12, 2012 9:43 AM
Procter & Gamble is activating behind its fourth season as an official NFL sponsor with two online campaigns that could send consumers to Super Bowl XLVII in New Orleans, one for Tide supported by marketing with singer/TV personality Nick Lachey encouraging visitors to “Show Us Your Colors,” the other a broader push with such brands as Gillette, Head & Shoulders and Duracell seeking the best “Fan-cestry.”
