- Burt's Bees Makes TV Debut
Marketing Daily, Tanya Gazdik - Monday, September 29, 2014
The spot, tagged "Uncap Flavor," features whimsical animation of a series ...
- NEW! True Religion Wearers Are Bold, Walk In Through The Out Door
Out to Launch, Amy Corr - Friday, September 26, 2014
True Religion launched an online and cinema campaign that plays off t ...
- Agency Yard Embarks On 'Scandalous' Limited Campaign
MAD, Larissa Faw - Thursday, September 25, 2014
The agency has created a multimedia campaign that includes digital, online video ...
- Popchips' Next Stage Includes TV, Redesigned Site
Marketing Daily, Karlene Lukovitz - Thursday, September 25, 2014
Outside of cities, awareness of the brand is still "quite low," a ...
- NEW! It Takes A Lot Of Hollywood Magic To Make Rob Lowe Look Unattractive In DirecTV Ads
Out to Launch, Amy Corr - Thursday, September 25, 2014
Rob Lowe is so good-looking that even his so-called creepy self isn ...
- NEW! Oh, What A Tangled Web We Weave In Skittles' First-Ever Halloween Ad
Out to Launch, Amy Corr - Wednesday, September 24, 2014
Skittles has launched its first-ever Halloween ad, which surprises me because t ...
- NEW! Hermes Launches Whimsical Website Devoted Entirely To Silk
Out to Launch, Amy Corr - Tuesday, September 23, 2014
Sinatra's "My Way" helps Jeter say good-bye. Old SNL characters return ...
- Richard Sherman Eats Campbell's Chunky With Help From His Mom And 'Souper Fans'
Out to Launch, Amy Corr - Wednesday, September 24, 2014
Richard Sherman, cornerback for the Seattle Seahawks, is the latest football play ...
- Cascadian Farm Launches Bee Photo Booth To Educate... And Tweak Profile Pics
Out to Launch, Amy Corr - Wednesday, September 24, 2014
Organic food marketer Cascadian Farm is on a mission to educate t ...
- Delano Hotel In Las Vegas Is 'Defiantly Inspired' -- Whatever That Means
Out to Launch, Amy Corr - Wednesday, September 24, 2014
When I watched this ad, I thought it was selling a fashi ...
- StubHub Promises 'Only Good Surprises' At Checkout
Out to Launch, Amy Corr - Wednesday, September 24, 2014
StubHub's beloved Ticket Oak promises only good surprises at checkout in ...
- Phelps Helps Travelers Navigate LAX Airport
MAD, Larissa Faw - Monday, September 22, 2014
Not the easiest airport to navigate under any circumstances, LAX is undergoi ...
- MasterCard's 'One More Day' Idealizes Vacation
Marketing Daily, Tanya Gazdik - Tuesday, September 23, 2014
MasterCard is launching a travel-focused campaign to prod work-obsessed Americans to ta ...
- NEW! Hans & Franz 'Pump Up' Aaron Rodgers In Latest Ad For State Farm
Out to Launch, Amy Corr - Monday, September 22, 2014
State Farm recently partnered with Broadway Video Entertainment, the media and entertainme ...
- '47 Brand Stands By NFL, Launches New 'Let Your You Out' Campaign
MAD, Larissa Faw - Friday, September 19, 2014
As part of the campaign, the sports apparel company and NFL merchandi ...
- Prudential Sets Guinness World Record With New Ad
MAD, Larissa Faw - Friday, September 19, 2014
In its new ad, "Dominoes," Prudential has set a new world reco ...
- Subaru Remembers Summer Of Love For Outback
Marketing Daily, Karl Greenberg - Friday, September 19, 2014
The company's new campaign for the 2015 Outback keeps the wry hum ...
- AmerisourceBergen Launches First Company-Wide Effort
Marketing Daily, Tanya Gazdik - Sunday, September 21, 2014
"The journey to a complete ad campaign taught us that we ne ...
- NEW! James Harden's 'Beard Guru' Helps Prepare Him For Face Scan Technology In NBA 2K 15
Out to Launch, Amy Corr - Friday, September 19, 2014
Gamers, put your best face forward in NBA 2K15, launching Oct. ...
- The Burns Group Tasked With Revitalizing Disaronno Liquor
MAD, Larissa Faw - Thursday, September 18, 2014
The brand has been overlooked by today's younger drinkers. A new campai ...
- Royal Philips Says It Is Time To Change The Light Bulb
MAD, Larissa Faw - Thursday, September 18, 2014
Lighting company Royal Philips is introducing Hue, a new connected lighting syst ...
- FirstBank Targets Mid-Sized Business
Marketing Daily, Tanya Gazdik - Friday, September 19, 2014
The commercial draws a line between fame (nowadays) and legacy. Its fir ...
- NEW! Sinatra's 'My Way' Is Ideal Swan Song For Derek Jeter In Gatorade Ad
Out to Launch, Amy Corr - Thursday, September 18, 2014
I don't think Gatorade could have picked a better song to p ...
- NRG Energy Taps Innocean As AOR; Launches 'Power' Campaign
MAD, Larissa Faw - Wednesday, September 17, 2014
First up, the companies are developing a multi-faceted initiative to raise awarene ...
- Unreliable Mobile Clicks Have Bad Impact On Ad Engagement
Mobile Marketing Daily, Mark Walsh - Thursday, September 18, 2014
Click-through rate has long been faulted as a measure of ad effectivene ...
- Expedia Seeks Loyalty Through Business Travelers
MAD, Larissa Faw - Tuesday, September 16, 2014
To raise awareness of a new loyalty program, Expedia and ad agen ...
- Schlage's World Without Keys
MAD, Larissa Faw - Tuesday, September 16, 2014
The lock maker and its ad shop Young & Laramore have devis ...
- Eight O'Clock Partners On 'Friends' Anniversary
Marketing Daily, Karlene Lukovitz - Tuesday, September 16, 2014
Eight O' Clock Coffee has partnered with Warner Bros. on a multi-prong ...
- NEW! Burt's Bees Celebrates 30th 'BeeDay' With Live, Online Event
Out to Launch, Amy Corr - Tuesday, September 16, 2014
Expedia targets business travelers with "Safari." GE introduces viewers to the b ...
- Mortal Combat X Trailer 'Can't Be Stopped'
Out to Launch, Amy Corr - Wednesday, September 17, 2014
This is definitely the most violent video game ad I've ever see ...