• by Amy Corr  @MediaPostOTL, September 19, 2014

Gamers, put your best face forward in NBA 2K15, launching Oct. 7. For the first time, gamers will be able to scan their face into the game. This new technology prompted NBA star James Harden to call his beard guru for grooming his famous beard. In a 3:00 video supporting the game's launch, beard guru Fritz flies in from the Swiss Alps to ensure Harden's beard looks its best. Fritz does a lot of deep thinking and close staring at Harden's beard, then removes a small pair of scissors and trims approximately two hairs. Probable cost: $1,000. Fritz then uses crystals to rid the beard of bad energy, contemplates the use of a chainsaw and knife and then plays a flute mimicking the moves of snake charmer. When satisfied, Fritz begins work on Anthony Davis and his unibrow. See it here, created by CP+B and directed by HAM.