Richard Sherman, cornerback for
the Seattle Seahawks, is the latest football player to work alongside his actual mother in the Campbell's Chunky soup "Mama's Boy" campaign. Created by Y&R New
York, the campaign launches with a two-minute video starring "Mama Sherman and the Legion of Souper Fans." "Copter Caper" follows Mama Sherman and four actual, die-hard Seahawks fans who go
to extreme lengths to make sure Sherman eats his Chunky Soup. When Sherman is lost, the five fly throughout Seattle in a helicopter until Sherman is found and returned to his mother's house for Chunky
beer-n-cheese soup. There's also a sweet message about teamwork woven into the outlandish video. Shorter versions of the video will run during football games throughout the season. Watch the video here and check out Chunky's Tumblr page for additional campaign extras.
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