- 'Dirt Nerd' Martha Stewart Stumps For Miracle-Gro
Marketing Daily, Sarah Mahoney - Monday, April 8, 2024
The Queen of Green gets her hands dirty for a new li ...
- 'Wondery Means Business' Promotes Its Content, Brand Identity
MAD, Fern Siegel - Thursday, April 4, 2024
The new campaign signals strategic shifts the company is making to rea ...
- JSX Offers Stress-Free Way To 'Fly'
MAD, Fern Siegel - Thursday, April 4, 2024
The public charter airline avoids crowded terminals, baggage claims, fast-passes, long wai ...
- Spalding Is 'Always Building,' Just In Time For The Final Four
Marketing Daily, Sarah Mahoney - Friday, April 5, 2024
The basketball heavyweight's new campaign focuses on encouraging the next generation ...
- Google Parent Reportedly Speaking To Advisors About HubSpot Acquisition
MediaDailyNews, Laurie Sullivan - Thursday, April 4, 2024
Google's parent company Alphabet has met with Morgan Stanley investment bankers abo ...
- Truist's 'Unstoppable Together' Campaign
Out to Launch, Steve McClellan - Thursday, April 4, 2024
Truist has unveiled a new campaign, “Unstoppable Together,” which it developed wi ...
- Trust In Google Ads Down, PPC Report Cites AI As Top Priority
Performance Marketing Insider, Laurie Sullivan - Friday, April 5, 2024
The State of PPC Global Report 2024 provides insights to better understa ...
- Cocktail Hour: Rittenhouse Rye 'Creatively' Targets Bartenders
MAD, Fern Siegel - Wednesday, April 3, 2024
On-premises posters and menu cards celebrate the Philadelphia heritage of the Prohibition-e ...
- Sherwin-Williams Introduces 'The Loneliest Color'
Marketing Daily, Sarah Mahoney - Wednesday, April 3, 2024
The paint retailer has tapped designer Dapper Dan to promote Kingdom Gol ...
- Zalis Joins Mint Advisory Board, Championing Net Zero In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, April 3, 2024
Mint CEO Lorenzo Larini says Zalis is "a huge advocate of diversi ...
- Stanford, Meta Find Chatbots Are Ready For People - But Are We Ready For GAI?
Performance Marketing Insider, Laurie Sullivan - Thursday, April 4, 2024
A study by Stanford University's Deliberative Democracy Lab and Meta suggests t ...
- Visit Dallas Positions City As Destination For Tourism, Global Business
MAD, Fern Siegel - Tuesday, April 2, 2024
This is the first work by Greenhaus, which was named AOR f ...
- '25%' Campaign Confronts Connection Between Soccer Losses And Domestic Violence
MAD, Fern Siegel - Tuesday, April 2, 2024
When a team loses a soccer match, violence against women increases ...
- Lexus Shows How GX Will 'Live Up To It'
Marketing Daily, Tanya Gazdik - Tuesday, April 2, 2024
The Toyota luxury brand is now under the direction of new marketi ...
- Citizens Appeals To Financial 'Two Cents' In Latest Ad Campaign
Marketing Daily, Laurie Sullivan - Tuesday, April 2, 2024
Citizens' latest ad campaign addresses its support for personal services and financi ...
- Target Resurrects 'The Target Lady' For New Membership Campaign
Marketing Daily, Sarah Mahoney - Tuesday, April 2, 2024
The retailer's ads for upcoming Target Circle Week star "SNL" alum Krist ...
- Perplexity Working On AI Ad Model Based On 2 Principles
MediaDailyNews, Laurie Sullivan - Tuesday, April 2, 2024
AI-powered search engine Perplexity AI plans to add advertising to its "a ...
- OpenAI Tests Synthetic Voice Engine
MediaDailyNews, Laurie Sullivan - Wednesday, April 3, 2024
OpenAI has developed a voice engine, with a multitude of possibilities f ...
- Perplexity Referrals To Brand Sites Growing, Data Shows
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 3, 2024
The analysis showing nearly 40% growth in referrals from AI-driven "ask" engi ...
- Sports Announcer Ian Eagle Calls The Action For Sheba's Gravy Race
MAD, Fern Siegel - Monday, April 1, 2024
Eight famous internet felines compete against one another by licking a li ...
- Oreo Aligns With March Madness To Offer A Sweet Score
MAD, Fern Siegel - Monday, April 1, 2024
The brand will convert more than 22 different referee signals into real-ti ...
- Google Advances Weather Forecasts, Citing Generative AI
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
Google researchers say they have developed a way to integrate generative ...
- TikTok Launches TV Ad Spot Opposing Potential Ban
MediaDailyNews, Colin Kirkland - Monday, April 1, 2024
The campaign features a range of supposed TikTok influencers and sellers w ...
- Walmart Advertisers Will 'Plug' In To Self-Serve Machine-Learning Tool For Creative
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
New media in-store experiences will boost awareness and support self-service capabilities includi ...
- Search Generative Experience As A Complete Alternative To Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 2, 2024
Some say generative AI will never replace traditional search engines, but t ...
- Florida Lottery Campaign Illustrates The Thrill Of Game Play
MAD, Fern Siegel - Friday, March 29, 2024
The creative, by agency of record PPK, shows footage of tickets bei ...
- AT&T Helps 'Connect' To March Madness
MAD, Fern Siegel - Friday, March 29, 2024
The campaign features some of the biggest basketball stars playing in t ...
- Pair Of Thieves Turns Briefs Into A Colorful 'Escape'
MAD, Fern Siegel - Thursday, March 28, 2024
The first campaign by creative agency Haymaker invites customers to reject tighty-whiti ...
- March Madness -- And Adness
Mad Blog, Barbara Lippert - Thursday, March 28, 2024
I've been scratching my head, trying to understand those Homes.com spots starri ...
- Microsoft Solution For Chatbot Trickery
MediaDailyNews, Laurie Sullivan - Thursday, March 28, 2024
Microsoft's Azure teams for OpenAI Service and AI Content Safety launched wh ...