- Cognitiv Uses AI To Create Its First DOOH Brand Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
Cognitiv launched its first brand campaign, a digital out-of-home experience using de ...
- Kohl's Expands Home-Furnishing Offers
Marketing Daily, Sarah Mahoney - Tuesday, March 19, 2024
America's second-biggest department store is looking for a comeback. It hopes t ...
- Microsoft Hires Google's DeepMind Co-Founder To Run New AI Unit
MediaDailyNews, Laurie Sullivan - Tuesday, March 19, 2024
Suleyman will oversee projects including integration of AI Copilot into Windows a ...
- New Creative Positions Canva As B2B Product, Focuses On AI Options
MAD, Fern Siegel - Monday, March 18, 2024
The highlight of the campaign is the basketball-inspired "March Madness" spot, showi ...
- Ken's, Green Giant Utilize Corn Kid To Promote Both Brands
MAD, Fern Siegel - Monday, March 18, 2024
The crossover brand effort is a natural sequel - and connection. Bo ...
- Apple Reportedly Will Integrate Google Gemini Into iPhone
MediaDailyNews, Laurie Sullivan - Monday, March 18, 2024
Apple could expand its search agreement with Google by building the Gemi ...
- Icelandair Flies Second Leg Of 'Bouncer' Campaign
Out to Launch, Fern Siegel - Monday, March 18, 2024
Stopover passengers can book a stay in Iceland at no additional cos ...
- Nvidia Introduces Latest AI Chips That Google, Microsoft, Amazon Will Use
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 19, 2024
The future of advertising and other industries will change with the emergen ...
- Safety In Numbers - Or Cross Your Fingers And 'Hope For The Best'
Data & Programmatic Insider, Laurie Sullivan - Monday, March 18, 2024
Jerry Daykin, former VP of global media at Beam Suntory, said befo ...
- Brightspeed Rolls Out First National Campaign, Targets Rural-Suburban Communities
MAD, Fern Siegel - Friday, March 15, 2024
The 10-spot campaign welcomes viewers "to the bright side." A new bra ...
- Amazon Apologizes For Costly Errors Made By Its Automated Ad System
MediaDailyNews, Laurie Sullivan - Friday, March 15, 2024
A seller of gaming computers discovered Amazon had charged him thousands ...
- Decathlon Is Ready To 'Play,' Relaunches Global Sports Brand
MAD, Fern Siegel - Thursday, March 14, 2024
The campaign runs across 70 markets globally, including the U.S., U.K, Franc ...
- NWSL Campaign Kicks Off Ahead Of Season Opener March 16
MAD, Steve McClellan - Thursday, March 14, 2024
The campaign is intended to capture the momentum of the league's 12 ...
- Dick's Smashes Estimates, Keeps Gaining Share
Marketing Daily, Sarah Mahoney - Thursday, March 14, 2024
The retailer's quarterly results include substantial gains in profitability and a n ...
- Microsoft Deal With Oracle Provides Clues To Its AI Investments
MediaDailyNews, Laurie Sullivan - Thursday, March 14, 2024
Microsoft is making investments in infrastructure to dominate the areas of ...
- Jesse Plemons Knows Shiner Bock Is 'A Texas Thing'
MAD, Fern Siegel - Wednesday, March 13, 2024
Bakery ads hope to enhance the brand's visibility to new Texans, noti ...
- 'Scary Not Scary' Confronts Teen Suicide
MAD, Fern Siegel - Wednesday, March 13, 2024
The campaign employs a young female narrator who addresses viewers casually, v ...
- AI Act Gets Final Approval From EU Lawmakers
MediaDailyNews, Laurie Sullivan - Wednesday, March 13, 2024
In a first to regulate AI, European Union lawmakers on Wednesday ga ...
- The Home Depot Signs 3-Year NCAA Deal, Breaks New Shaq Campaign
Marketing Daily, Sarah Mahoney - Tuesday, March 12, 2024
Just in time for March Madness, retailer sets a new campaign ...
- Canine DNA Company Embark Seeks To Connect With Dog Lovers
Marketing Daily, Tanya Gazdik - Tuesday, March 12, 2024
The effort, from AOR Boston-based Colossus, includes a 30-second spot featuring ...
- Google Restricts Gemini From Answering Election-Related Queries Worldwide
MediaDailyNews, Laurie Sullivan - Tuesday, March 12, 2024
Google has begun to restrict the types of election-related queries Gemini wi ...
- Michaels Launches Ecommerce Platform For Handmade Goods
Out to Launch, Fern Siegel - Tuesday, March 12, 2024
The new 30-second spot targets creators of handmade items and a compa ...
- 'Live For It': DPS Positions Skis As A Valuable Asset
MAD, Fern Siegel - Monday, March 11, 2024
"The DPS Will and Testament" campaign positions sporting equipment as a "perfect ...
- Axe Expands Fragrance Line, Gets Gen Z 'Fit'
MAD, Fern Siegel - Monday, March 11, 2024
The new ad illustrates how Axe's Black Vanilla fragrance can deepen ...
- Apple Tests AI-Powered Tool To Optimize App Store Ads
MediaDailyNews, Laurie Sullivan - Monday, March 11, 2024
Apple is testing a new campaign type where advertisers enter their budg ...
- Mets Give Opening Day An Emotional Twist
Out to Launch, Fern Siegel - Monday, March 11, 2024
The creative work is a play on FOMO: "Fear of Missing Openi ...
- Beyond Swipes: BLK's Animated Saga Of Black Romance
D2C Insider, Sarah Mahoney - Monday, March 11, 2024
The app uses animation to talk about the long history of Bla ...
- Le Chocolat Des Francais Pays Tribute To 4 Exceptional Women
MAD, Fern Siegel - Friday, March 8, 2024
To mark International Women's Day on March 8, four chocolate blocks highlig ...
- With Sharper Marketing, Gap Finally Makes Progress With Old Navy
Marketing Daily, Sarah Mahoney - Friday, March 8, 2024
Gap Inc.'s new management credits better storytelling and smarter media buys ...
- Real Korean: BB.Q Chicken Debuts First U.S. Marketing Campaign
MAD, Fern Siegel - Thursday, March 7, 2024
To acquaint Americans with the brand, the company took to YouTube a ...