- Le Chocolat Des Francais Pays Tribute To 4 Exceptional Women
MAD, Fern Siegel - Friday, March 8, 2024
To mark International Women's Day on March 8, four chocolate blocks highlig ...
- With Sharper Marketing, Gap Finally Makes Progress With Old Navy
Marketing Daily, Sarah Mahoney - Friday, March 8, 2024
Gap Inc.'s new management credits better storytelling and smarter media buys ...
- Real Korean: BB.Q Chicken Debuts First U.S. Marketing Campaign
MAD, Fern Siegel - Thursday, March 7, 2024
To acquaint Americans with the brand, the company took to YouTube a ...
- Titan Casket Targets Death By Daylight Savings
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
Daylight savings time doesn't have many fans, but few realize it c ...
- Fender Celebrates Iconic Model's 70th Anniversary With 'The Year Of The Strat'
Marketing Daily, Danielle Oster - Thursday, March 7, 2024
Campaign opener features10 artists -- including Nile Rodgers -- playing a class ...
- Lilly Pulitzer Launches First-Ever Brand Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
The debut coincides with International Women's Day, celebrating the 65-year-old brand's sun ...
- Google, Meta Ad Platforms Benefit From Temu's Push Into U.S.
MediaDailyNews, Laurie Sullivan - Thursday, March 7, 2024
Temu's parent company PDD Holdings reportedly spent nearly $2 billion on advertisi ...
- Ex-Google Engineer Charged With Stealing AI Secrets
MediaDailyNews, Laurie Sullivan - Thursday, March 7, 2024
A former Google employee and software engineer secretly working for two Chine ...
- Microsoft Performance Max Expands Globally, Features And Platforms On Roadmap
MediaDailyNews, Laurie Sullivan - Thursday, March 7, 2024
Microsoft will offer the option to buy ads through Microsoft Performance M ...
- San Diego Zoo Helps Public See 'Conservation' Matters
MAD, Fern Siegel - Wednesday, March 6, 2024
At the Safari Park, visitors watch various wildlife species roam across hundre ...
- Flora Butter Encourages Global Consumers To 'Skip The Cow'
MAD, Fern Siegel - Wednesday, March 6, 2024
Creative agency Pablo kicked off the new work across 12 global market ...
- Microsoft Adopts Google Privacy Sandbox
MediaDailyNews, Laurie Sullivan - Wednesday, March 6, 2024
Microsoft Advertising will adopt Google Privacy Sandbox for its privacy standards, despi ...
- Google Gives Advertisers An Open-Source Privacy Measurement Tool
Performance Marketing Insider, Laurie Sullivan - Thursday, March 7, 2024
Google on Thursday announced Meridian, the company's first open-source Marketing Mix Mode ...
- Global Ad, Marketing Spend To Rise 7.7% In 2024
Advanced TV Insider, Wayne Friedman - Wednesday, March 6, 2024
PQ Media expects growth in ad and marketing spend due to politic ...
- Raymond James Plans For 'Life' In 3 New Spots
MAD, Fern Siegel - Tuesday, March 5, 2024
The "Life Well Planned" platform focuses on the more meaningful things peop ...
- Visit Dublin (Ohio) Invites 'Other Dublin' For A Visit
Marketing Daily, Tanya Gazdik - Tuesday, March 5, 2024
Paid social campaign delivered 192% more impressions and a 2x higher C ...
- Big Ten Conference Picks Blue Diamond As Official Snack
Out to Launch, Fern Siegel - Tuesday, March 5, 2024
Blue Diamond will be a strong presence at Big Ten basketball a ...
- Idris, Sabrina Elba Showcase Calvin Klein's 'Eternity'
MAD, Fern Siegel - Monday, March 4, 2024
Shot by Mert Alas, the idea is to pair a real coup ...
- Visit California's $32.8 Million 'Play" Campaign
MAD, Steve McClellan - Monday, March 4, 2024
The work is spearheaded by the tourist organization's marketing agency The Shipya ...
- Google 'Messed Up' Image Generation For Gemini AI Launch: Sergey Brin
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 5, 2024
At an AI event, Sergey Brin said Google "messed up on t ...
- MediaPost Names Best In Auto Marketing For 2023
Drive Time, Tanya Gazdik - Monday, March 4, 2024
The Automotive Agency of the Year award goes to Carmichael Lynch, t ...
- Coach Promotes Spring Collection, 'Courage' To Younger Generations
MAD, Fern Siegel - Thursday, February 29, 2024
The spot, by Marcel, is strictly visual, traversing both virtual and physic ...
- Tony Hale Promotes Newest Verizon Offers
MAD, Fern Siegel - Friday, March 1, 2024
Ogilvy's creative posits a family that needs better mobile and home intern ...
- Google-Backed Anthropic Releases Claude 3, More Powerful Chatbot
Performance Marketing Insider, Laurie Sullivan - Monday, March 4, 2024
Anthropic today debuted Claude 3, a chatbot and suite of AI mode ...
- ESPN Turns 'On' Women's Pro Soccer
MAD, Fern Siegel - Thursday, February 29, 2024
The network's "It's So On" brand campaign is promoting the upcoming Nation ...
- Spanx Launches First-Ever Apparel Brand Campaign
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
The company's first CTV effort stars an Olympic legend, a fierce fashi ...
- Former Google Ad Boss To Lead Cloud Applications
MediaDailyNews, Laurie Sullivan - Thursday, February 29, 2024
Jerry Dischler, a Google executive known for his role in developing advertisi ...
- Public Debuts Alpha Campaign To Highlight AI Investment Tool
MAD, Fern Siegel - Wednesday, February 28, 2024
Alpha lets investors ask questions about stocks, analyze assets and get real-ti ...
- Wolverine Wants To Get 'Woman-Made' Into The Dictionary
Marketing Daily, Sarah Mahoney - Thursday, February 29, 2024
From the Brooklyn Bridge to LAX, the new campaign highlights the overlook ...
- Addressable TV Consistently Gets 40% Reach: CIMM
Television News Daily, Wayne Friedman - Thursday, February 29, 2024
The research revealed that "effective" CPMs for addressable campaigns are more efficie ...