- ESPN Turns 'On' Women's Pro Soccer
MAD, Fern Siegel - Thursday, February 29, 2024
The network's "It's So On" brand campaign is promoting the upcoming Nation ...
- Spanx Launches First-Ever Apparel Brand Campaign
Marketing Daily, Sarah Mahoney - Friday, March 1, 2024
The company's first CTV effort stars an Olympic legend, a fierce fashi ...
- Former Google Ad Boss To Lead Cloud Applications
MediaDailyNews, Laurie Sullivan - Thursday, February 29, 2024
Jerry Dischler, a Google executive known for his role in developing advertisi ...
- Public Debuts Alpha Campaign To Highlight AI Investment Tool
MAD, Fern Siegel - Wednesday, February 28, 2024
Alpha lets investors ask questions about stocks, analyze assets and get real-ti ...
- Wolverine Wants To Get 'Woman-Made' Into The Dictionary
Marketing Daily, Sarah Mahoney - Thursday, February 29, 2024
From the Brooklyn Bridge to LAX, the new campaign highlights the overlook ...
- Addressable TV Consistently Gets 40% Reach: CIMM
Television News Daily, Wayne Friedman - Thursday, February 29, 2024
The research revealed that "effective" CPMs for addressable campaigns are more efficie ...
- Indiana Farm Bureau Insurance Is 'Good' With Crazy Situations
MAD, Fern Siegel - Tuesday, February 27, 2024
Debuting regionally during the Super Bowl, the campaign highlights the personal ca ...
- Hinge Helps Lonely Gen Z Daters Unplug
Marketing Daily, Sarah Mahoney - Tuesday, February 27, 2024
To make the Global Day of Unplugging friendlier for young singles, t ...
- Kate Hudson Tells Ladies' Room Secrets In Rakuten's Year-Long Campaign
Marketing Daily, Laurie Sullivan - Tuesday, February 27, 2024
In the spot, Kate Hudson and two female friends wear the sa ...
- Gap Aims To Get Back To Basics In Spring Campaign
Retail Insider, Sarah Mahoney - Wednesday, February 28, 2024
The retailer hopes a return to musical roots can help reverse yea ...
- Converse Targets The 'Next' Generation Of Skaters
MAD, Fern Siegel - Monday, February 26, 2024
"Skateboarding is more than an activity; it's a mindset that defies t ...
- Buick Focuses On Design With New Slogan
Marketing Daily, Tanya Gazdik - Tuesday, February 27, 2024
With new products like the 2024 Buick Envision and 2025 Buick Encla ...
- Microsoft-Backed Mistral Unveils AI Model That Can 'Reason'
Media 3.0, Laurie Sullivan - Tuesday, February 27, 2024
A Microsoft-backed generative AI firm has unveiled a new model that c ...
- AI Writes GoDaddy Services For Entrepreneurs
MediaDailyNews, Laurie Sullivan - Monday, February 26, 2024
The GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- Lexus Rides Brand Safety To Improved Impression Quality, Site Traffic Rises By 3.5X
MediaDailyNews, Laurie Sullivan - Tuesday, February 27, 2024
Lexus wanted to ensure ads appeared alongside appropriate content, especially in ...
- With Tech-Focused Campaign, Carafem Navigates Shifting Abortion Landscape
D2C Insider, Sarah Mahoney - Monday, February 26, 2024
The video effort highlights the abortion provider's high-quality care, driven by ...
- AI And IP: Copyright Law Prof Talks About Training Models, 'Snoopy Problem'
Data & Programmatic Insider, Laurie Sullivan - Monday, February 26, 2024
Emory University Professor of law Matthew Sag and New Street Research analys ...
- Captain Morgan Shakes Up Cocktails, Claims 'Sliced Is Better'
MAD, Fern Siegel - Friday, February 23, 2024
The new canned cocktails spot invites consumers into a world of adventu ...
- Is Rhode Island 'All That'?
Mad Blog, Barbara Lippert - Friday, February 23, 2024
Checking out the latest ad campaign for the state, which some fou ...
- Lays Returns With Global Soccer-Themed Ads
Marketing Daily, Danielle Oster - Sunday, February 25, 2024
Theirry Henry follows up last year's hunt for fans eating Lays, th ...
- CPMs On Cookieless Ad Inventory Rise As Competition Increases
MediaDailyNews, Laurie Sullivan - Friday, February 23, 2024
Quantcast CTO Peter Day shared preliminary data around cookieless ad inventory testi ...
- T. Rowe Price Rolls Out 'Power Of Curiosity' Campaign
Out to Launch, Steve McClellan - Friday, February 23, 2024
T. Rowe Price has launched a new global branding program called “T ...
- Chloe Fineman Keeps It 'Tasty" For Nutrl Seltzers
MAD, Fern Siegel - Thursday, February 22, 2024
Developed by The Martin Agency, the new work features five spots th ...
- Maidenform M Campaign Celebrates Female Confidence
MAD, Fern Siegel - Thursday, February 22, 2024
The new shapewear collection, which includes 19 styles, targets a younger de ...
- The Business Of Businessing
Mad Blog, Barbara Lippert - Thursday, February 22, 2024
The verbing of nouns and the nouning of adjectives and adverbs nev ...
- Giant, Google, PNC Best Ads For Black Consumers
Marketing Daily, Sarah Mahoney - Thursday, February 22, 2024
New research finds that ads focusing on determination, reality, and optimism achie ...
- Google Upgrades Performance Max With Gemini AI Model
MediaDailyNews, Laurie Sullivan - Thursday, February 22, 2024
Google said Thursday it plans to integrate Gemini generative AI models in ...
- Pendleton Whisky Celebrates The Western Spirit
MAD, Fern Siegel - Wednesday, February 21, 2024
The creative from Vitro showcases the Western way of life and t ...
- Has Google's Gemini Chatbot Just Rewritten History?
Media 3.0, Laurie Sullivan - Thursday, February 22, 2024
Google is facing a backlash in response to its AI chatbot Gemi ...
- Pinterest Campaign Turns Up The 'P' In Performance
MediaDailyNews, Laurie Sullivan - Wednesday, February 21, 2024
"It's a literal takedown of doing something high-performance," said Xanthe Wells, Pintere ...