- Jameson Whiskey Recruits 'SNL' Vets To Celebrate St. Patrick's Eve
MAD, Fern Siegel - Tuesday, February 20, 2024
"SNL" hosts Colin Jost and Michael Che are partnering with the bra ...
- In First-Ever Global Campaign, Ikea Encourages At-Home Rebellion
Marketing Daily, Sarah Mahoney - Tuesday, February 20, 2024
In a switch from all-local marketing, the furniture giant wants to ma ...
- Honda Launches 'DreamCab' Trivia Series
Marketing Daily, Tanya Gazdik - Tuesday, February 20, 2024
Hosted by media personality and former HBCU Division 1 basketball player, N ...
- Cover FX Takes Bite Out Of Hickeys
Out to Launch, Fern Siegel - Tuesday, February 20, 2024
Its new campaign, "Hickey Magic," which enlists influencers, runs indefinitely on Tik ...
- Traditional Search Forecast To Fall 25% By 2026: Gartner
MediaDailyNews, Laurie Sullivan - Monday, February 19, 2024
Search marketing will lose share to generative AI chatbots from Google, Microsof ...
- Installs Up 56%, As AI Fuels Mobile Commerce Shopping Apps
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
As investment in generative AI continues to rise, boosting mobile marketing syste ...
- Media Giant Walmart's New Descriptor: From Online To Offline
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 20, 2024
Walmart is expected to augment razor-thin margins in the grocery business wi ...
- Best Western Invites Viewers On A 'Trip'
MAD, Fern Siegel - Friday, February 16, 2024
Created by digital agency PMG, the spots form an emotional connection f ...
- Zippo Lights A 'Flame' For A Gift That's Always Hot
MAD, Fern Siegel - Thursday, February 15, 2024
Zippo's "Our Flame Lasts a Lifetime" campaign is edgy, without saying ...
- How Does a Billionaire Shop?
Mad Blog, Barbara Lippert - Thursday, February 15, 2024
Re Temu's Super Bowl commercial: Unless it signaled something about an ali ...
- Mercedes-Benz Launches G-Class 'Diamonds' Limited Edition
Marketing Daily, Tanya Gazdik - Thursday, February 15, 2024
Set to a cover of "Fever," the 60-second video from teamx ...
- Google Updates AI Model, Enables Long-Context Understanding Across Media
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
Months after Google made its Gemini AI model public, it is rolli ...
- Google Hits Back At IAB After Releasing Privacy Sandbox Report
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
Google is disputing claims about its Privacy Sandbox in a new repo ...
- Lincoln Regrets 'Exception Clause' In 13th Amendment
Mediapsssst, Richard Whitman - Thursday, February 15, 2024
That's the gist of a new campaign from EP+Co that uses ...
- H&R Block's 'Responsibility Island' Turns Steamy Into Sensible
MAD, Fern Siegel - Wednesday, February 14, 2024
The reality TV parody features a group of young adults on ...
- OpenAI Reportedly Building A Search Engine Partially Powered By Bing
MediaDailyNews, Laurie Sullivan - Wednesday, February 14, 2024
ChatGPT will have the ability to retain information from one exchange ...
- Google Tells Apple Green Bubbles Cost iPhone Users Love
MediaDailyNews, Laurie Sullivan - Wednesday, February 14, 2024
Google launched a video Wednesday to celebrate Valentine's Day. The theme ...
- Target Taps Matthew Stafford For Parking Lot Comedy
Marketing Daily, Sarah Mahoney - Tuesday, February 13, 2024
The all-social "Teammates of Target" campaign highlights the relationship problems caused ...
- Astral Margarita Serves Latest Ready-Made-Cocktail To Millennials
Out to Launch, Fern Siegel - Tuesday, February 13, 2024
The launch is timed to dovetail with National Margarita Day on Fe ...
- What Jon Stewart Said On His First Night Back On 'The Daily Show'
TVBlog, Adam Buckman - Wednesday, February 14, 2024
Stewart -- no spring chicken himself at age 61 -- repeatedly press ...
- Shoe-In: FootJoy Uses Golf Duel To Highlight Game's Pleasures
MAD, Fern Siegel - Monday, February 12, 2024
The first work by the Opinionated agency speaks to those passionate abo ...
- Bring Me The Head Of JFK, Said No One Ever
Mad Blog, Barbara Lippert - Monday, February 12, 2024
Consider how appalling the idea of messing with JFK's head is ...
- State Farm, BMW, Google, Temu All Claim Super Bowl Ad Title
Marketing Daily - Top of the News, Sarah Mahoney - Monday, February 12, 2024
Different metrics show how many ways marketers can win at the B ...
- Biden's 2024 Campaign Joins TikTok Despite Security Concerns
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2024
Reports suggest the president will not personally join the platform. His campai ...
- It's Almost Valentine's Day. Have You Hugged Your Plumber Lately?
Mediapsssst, Richard Whitman - Monday, February 12, 2024
About the last thing I associate with Valentine's Day is my plumbe ...
- Billie Expands Into Bodycare With Jameela Jamil
D2C Insider, Sarah Mahoney - Monday, February 12, 2024
With a new spin on "10 Things I Hate About You," t ...
- Snickers Redefines Immersive In AR Campaign On Apple Vision Pro
Data & Programmatic Insider, Laurie Sullivan - Monday, February 12, 2024
Snickers, The Mars Agency and AR company Blippar showed the world wh ...
- Travel South Dakota Kicks Off First Super Bowl Ad
MAD, Fern Siegel - Friday, February 9, 2024
Travel South Dakota collaborated with the band Nine Days to rework i ...
- Etsy Brings Beast Mode To Gift Mode
Mad Blog, Barbara Lippert - Saturday, February 10, 2024
An ad that answers the question: What do you get a count ...
- Salomon's Super Bowl Ad Asks People To Move From Couch To Mountain
Marketing Daily, Sarah Mahoney - Friday, February 9, 2024
The niche sports apparel brand hopes to win a wider audience wi ...