Tag results for "ad fraud"
- MRC Rebuts Sensational 'Fraud' Report, Says It Failed To Grasp How Brands Filter Ads Served To BotsWhile the analysis focused on detecting bots when ads were served, t ...
- There Ain't No Such Thing As A Cheap, High Volume CPMAd buys are a lot like lunch. There ain't no free one ...
- Q4 'Open' Programmatic Up 10% To $7.6B - 34% Of CTV Ad SpendRoughly 90% of all CTV advertising is sold programmatically. All global C ...
- Lawmaker Seeks Probe Of Ad-Fraud Verification FirmsSenator Mark Warner (D-Virginia) is urging the FTC and DOJ to investiga ...
- Do You Know What Crimes Your Media Buys Are Funding?That's what a London-based anti-ad-fraud advocacy group wants you to understand, a ...
- Meta Urges Judge To Toss Suit Over Scam Ads On FacebookMeta Platforms wants a judge to throw out claims by two Facebo ...
- You Invested In Brand Safety -- But Your Ads Are Not SafeAnother week, another brand safety and ad fraud avalanche, according to t ...
- Google Updates AI Principles Focused On RiskGoogle DeepMind's update to its Frontier Safety Framework outlines the ways ...
- Anthropic's Constitutional Classifier Challenges 'Jailbreaking'Following Microsoft and Meta into the unknown, AI startup Anthropic - mak ...
- Beware Of Google Sponsored Ads Phishing Scams This Holiday SeasonThis year, scammers have ventured deeper into financial institutions. When I search ...
- Google Searches, Android Have Become Bigger Targets For MalvertisingTech support scammers last month targeted eBay customers through fraudulent Google ad ...
- Chamber Of Commerce Urges SCOTUS To Side With Meta In Metrics FightA recent ruling requiring Meta to face a class-action suit "will ma ...
- White Noise Apps Could Be Stealing From AdvertisersDoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressio ...
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024Made for Advertising in connected television apps waste budgets in a tre ...
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud EffortsThe joint study released today by TAG along with the 4As, AN ...
- Google Improves Data Privacy Via 'Confidential Matching'Advanced technology connects first-party data for audience targeting and campaign measurement ...
- Meta Will Ask Supreme Court To Block Class-Action Over MetricsMeta Platforms will ask the Supreme Court to prevent advertisers from proceedi ...
- Meta Must Face Class-Action Over Inflated Audience Metrics, Court ConfirmsIn a defeat for Meta Platforms, a federal appellate court left ...
- Microsoft Earnings Show How AI Will Play In AdvertisingMicrosoft reported Q4 2024 earnings Tuesday, showing search and ad revenue ro ...
- What's Behind The Microsoft AI Optimization FrameworkMicrosoft's AI Trace research project introduces a new approach to training a ...
- Identity Management Puts Email At Its CoreHow difficult will it be to change the perception of an industr ...
- Web Traffic Failure Hit 14% In Q1: Programmatic ReportInvalid traffic, including some from ad fraud, fueled a double-digit failure ra ...
- Authenticity Proven To Reduce Digital Ads' Carbon FootprintGlobal analysis of more than one trillion ad impressions in display a ...
- DoubleVerify: Generative AI Driving 'Significant' Increase In Ad FraudDoubleVerify research reveals a surge in new fraud schemes and variants ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- Chamber Of Commerce Backs Meta In Battle Over Inflated MetricsThe country's largest trade group is backing Meta's attempt to scuttle ...
- Global Optimized Ad-Fraud Rates Decline, But AI Presents ChallengesIntegral Ad Science released its latest Media Quality Report showing how A ...
- Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In MarchDoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traff ...
- MRC Releases Invalid Traffic Update, Includes Property-Level ReportingThe new guidance reflects rapidly emerging forms of invalid traffic that alrea ...
- Meta Must Face Class-Action By Advertisers Over Inflated MetricsAn appellate panel ruled 2-1 that Meta's advertisers have enough in comm ...
