Tag results for "ad fraud"
- CTV Fraud Found 83% Lower With Fully On-Screen Delivery Than When 'TV Off' Is UncontrolledEliminating delivery to TVs that are actually turned off also improves engagemen ...
- Affiliate Fraud Finds A BenchmarkBrandVerity is working on creating a benchmark that will give advertisers ...
- Addendum: ANA Removes 'Ad Fraud' Analysis, Kills Link"We decided we did not want to include projections from four yea ...
- Search, Affiliate Marketing Fraud To Cost Industry BillionsFraudulent search -- direct and organic -- non-paid traffic contributes about 2 ...
- ANA Analysis: Ad Fraud Tops $100B AnnuallyThe cost of various forms of ad fraud including app install farm ...
- DoubleVerify: Fraud Schemes Spiked 70% In 2021DoubleVerify's report shows articles that perpetuate disinformation generated six times more like ...
- Automotive Marketers' Fraud Rate On CTV Higher Than Non-Auto Advertisers'"CTV is fraudsters' favorite environment due to high CPMs, low transparency, a ...
- Digital Advertising's Woes And The Return To 'Traditional' ChannelsResearch suggests traditional media channels outperform digital channels in terms of reac ...
- Viewability Of Digital Ads Rises As Tracking ImprovesThe rise in viewability is a positive indication that marketers are bett ...
- Global CTV Fraud Climbs 70%Ad fraud schemes are up 70% in 2021 vs. the year befor ...
- Time To Rethink Ad Industry Compliance ProgramsYou can't stop ad fraud with blacklists or "Good Housekeeping" seals ...
- Google Blocked 3.4B Ads, Suspended 5.6M Accounts In 2021Google also blocked or restricted ads from serving on 1.7 billion publish ...
- Edgemesh Uses Technology, Ad Retargeting To Weed Out Fraudulent ActivityJake Loveless, CEO at Edgemesh, created a feature for his new compa ...
- Meta Defeats Class-Action Over Scam AdsSiding with Facebook, a federal judge has dismissed a class-action complaint broug ...
- The State Of Digital Advertising Is (Still) BadTruth No. 1 (which has remained No.1 for as long as ...
- Click Arbitrage Is Alive And Well, Thanks To AutomationAffiliates and click arbitrage can cause trouble. While some problematic behaviors d ...
- Google Sues Gmail User In Cameroon Over 'Puppy Fraud'"Nche Noel Ntse has been perpetrating a puppy fraud scheme to explo ...
- InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory OptionsContent, monetization and marketing technology company InMobi now provides advertisers with dire ...
- Microsoft Removed 3 Billion Ads In 2021The company also suspended nearly 270,000 accounts from its network, attributing t ...
- DoubleVerify Exposes Fraud Scheme Spoofing 85M Ad Requests DailyDoubleVerify Thursday announced the discovery of ViperBot, "a sophisticated advertising fraud sche ...
- New CTV Fraud Scheme ViperBot Stealing $8 Million A MonthAlthough DoubleVerify says customers are currently protected from the scheme, ViperBot continu ...
- Google Brazil Opposes 'Fake' News Bill That Could Help To 'Bypass Our Systems'Google Brazil President Fabio Coelho writes that the bill, which began ...
- Gannett Spoofed Advertisers For 9 Months, Researchers SayAdvertisers thought they bought billions of ads on one Gannett site, b ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience MeasurementThe new data tool combines DoubleVerify's Authentic Ad metric, which verifies th ...
- BMO Initiates DoubleVerify With An 'Outperform' RatingCiting long-term demand from the digital ad industry for its verification, fra ...
- AppLovin Partners With HUMAN To Protect Against Fraud, Bot Attacks Across In-App ExchangeThe partnership with HUMAN will allow agencies, advertisers and publishers to monit ...
- Roku Starts 'Watermarking' Ad Technology To Deter Streaming, CTV FraudRoku Advertising Watermark will help advertisers and publishers verify the authenticity ...
- Digital Advertising Fraud Expected To Hit $68B Globally In 2022The U.S. is expected to account for 35% of ad fraud loss ...
- FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams"Scammers could easily use the tools available to advertisers on social med ...
