Tag results for "ad fraud"
- Major Brands Decide To Not Fund JihadAdvertising for major brands programmed automatically showed up on jihadist and neo-Na ...
- Breakthrough: Facebook Agrees To Be Audited By Media Rating CouncilFacebook's decision to allow itself to be audited by the Media Rati ...
- Facebook Reassures Advertisers, Undergoes MRC AuditAs part of a broader effort to win back the trust ...
- iOS More Prone To Ad Fraud Attempts Than AndroidA new report finds Apple's iOS platform is 50% more prone ...
- First Fraud Certificates Help Brands Tackle Media's 'Murky' WatersJICWEBS has issued its first fraud detection certificates just as brands su ...
- Did P&G Just Call Out The Ad Industry? Transparency Or We Hit The Highway?"Murky" or "fraudulent" are strong terms that show how the media agency-and-clie ...
- Jim Norton Of Conde Nast Elected Chairman Of IAB Board of DirectorsAt its annual leadership meeting in Florida, The Interactive Advertising Bureau (IA ...
- Google Releases 2016 Bad Ads Report, Updates On Fake NewsGoogle released its 2017 Bad Ads report Wednesday to give a rec ...
- Mobile Fake Clicks (Click Injection) Forecast To Take Spotlight In 2017Click-injection fraud, also known as fake clicks that can appear as "legitima ...
- Kochava Debuts New App Fraud Verifier Tool Kochava, a provider of attribution, analytics, and optimization tools for connected device ...
- Mobile 'Click Injection' Fraud Projected To Rise This YearAnother form of ad fraud is on the scene. Adjust, a mobi ...
- Mobile Fake Clicks (Click Injection) Forecast To Take Spotlight In 2017Click-injection fraud, also known as fake clicks that can appear as "legitima ...
- DoubleVerify Announces Integration With YouTubeDoubleVerify, a provider of technology that authenticates the quality of digital med ...
- London-Based Anti-Fraud Outfit Shuts DownTelemetry, an ad-tech outfit that specialized in detecting fraudulent traffic and w ...
- How White Ops Foiled Russian Hackers Stealing $5M In Ad Revenue DailyRemember the Russian group running U.S. and Netherlands data centers that generat ...
- Ad Sales Director Banned For Ten YearsTerri-Louise Jean Stanner was the director and founder of Manchester-based Safetywatch U ...
- New IAB UK CEO Wants Brands To Love Digital AgainThe IAB's new CEO, Jon Mew, wants to reassert positivity and g ...
- Why The IAB Shouldn't Worry -- Brands Love Digital And Will Renew Their VowsThe new IAB UK CEO wants brands to fall back in lo ...
- Hybrid Model Emerging For Marketers That Bring Programmatic In-HouseSome marketers have brought programmatic services in-house, but that doesn't mean th ...
- Fraud Hits Us Where We LiveInternational fraud is a huge problem and is threatening to seriously ha ...
- Target Consumers Around Specific Needs, Get Real About Real-Time MarketingTargeting consumers around specific needs makes more sense than targeting them arou ...
- Marketers Have Data, But They Don't Know How To Make It ActionableAmong the challenges Daniel Brzezinski, chief marketing officer and VP of marketi ...
- ROAS Will Drop For Retargeters, Fraud Detection Vendors Offer False Sense Of SecurityJay Friedman, COO at programmatic media firm, Goodway Group, makes a bo ...
- Russian Hackers Stole Millions From Video Advertisers, According To White Ops, An Ad Fraud Co. White Ops, an ad-fraud-detection firm, alleges that a Russian hacking operation h ...
- Russian Fraud Report Causes Ad Tech Firms To Double-DownThe discovery by White Ops of a Russian group running data cente ...
- IAB: Ad Fraud, Device Measurement, And Attribution Continue To Be Key Issues In 2017The Interactive Advertising Bureau (IAB) has had a busy year working ...
- BPA Worldwide Launches TAG Certification ToolkitBPA Worldwide said it has launched a TAG Certification Toolkit to he ...
- Study Finds Ad Fraud In More Than Half Of Uncertified AppsAd fraud appears in more than half (52%) of uncertified apps a ...
- Is Programmatic A Recipe For Fraud?A White Ops Inc./ANA study showed that display and video ads boug ...
- Eight Out Of 10 Publishers Don't Know How Their Traffic Is Audited By Third PartiesAs the bot and non-human Web traffic issue continues to spiral, ...
