- Facebook Reportedly Testing Tool To Combat Fake News
Around the Net in Real-Time, Tobi Elkin - Wednesday, December 7, 2016
The Guardian reports that Facebook is testing a tool designed to he ...
- Pixalate Launches Video Seller Trust Index To Benchmark Video Advertising Quality
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
Pixalate, a provider of ad-fraud protection and data insights, launched a cross-platfo ...
- Mars Media Group Taps Protected Media For Ad Fraud Prevention
Real-Time Daily, Philip Rosenstein - Wednesday, December 7, 2016
Mars Media Group has selected Protected Media's ad protection technology to ensu ...
- TAG Awards First 'Certified' Anti-Fraud Seals
Real-Time Daily, Tobi Elkin - Wednesday, December 7, 2016
The Trustworthy Accountability Group (TAG) announced the first group of companies ...
- The Weather Company On Programmatic And Ad Fraud
Around the Net in Real-Time, Tobi Elkin - Monday, December 5, 2016
Econsultancy speaks with Jeremy Hlavacek, VP of Global Automated Monetization at T ...
- The Wild West of Mobile Advertising: Bots Fake Viewability
Mobile Marketing Daily, Asaf Greiner - Wednesday, November 30, 2016
Some bots have already become more sophisticated and are now able ...
- Teads Reports 200% Increase In Programmatic Revenue Between Q1 And Q3
Real-Time Daily, Tobi Elkin - Wednesday, November 30, 2016
Teads, a provider of outstream video advertising, said it saw a 20 ...
- Taboola Takes On Fake News Furor
Real-Time Daily, Tobi Elkin - Monday, November 28, 2016
Post-election, the debate swirling around fake news led Taboola, a provider ...
- Who's Responsible for Fixing Fraud?
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
"I don't see the [ad agency] holding companies doing much," Sean Bake ...
- Adjust, Mobile Analytics Firm, Partners With Ad Networks To Fight Mobile Ad Fraud
Real-Time Daily, Tobi Elkin - Wednesday, November 23, 2016
Berlin-based Adjust, a mobile analytics and attribution firm, said it joined ...
- DoubleVerify Partners With MediaMath, Expands Relationships With The Trade Desk And Turn
Real-Time Daily, Tobi Elkin - Monday, November 21, 2016
DoubleVerify has announced a new partnership with MediaMath to integrate its da ...
- Phunware, Pixalate Team Up To Fight Ad Fraud
Real-Time Daily, Tobi Elkin - Thursday, November 17, 2016
Phunware, a multiscreen as a service real-time audience platform, announced a partnersh ...
- TAG Launches Anti-Malware Certification Program
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
The Trustworthy Accountability Group (TAG) on Tuesday announced the TAG "Certified Again ...
- Adelphic Partners With Integral Ad Science On Pre-Bid Targeting For Cross-Channel Campaigns
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Mobile and cross-channel demand-side platform Adelphic announced a partnership with Integral ...
- Fraudlogix Adds Viewability To Its Ad Vertification Suite
Real-Time Daily, Tobi Elkin - Tuesday, November 8, 2016
Ad verification firm Fraudlogix has added viewability measurement to its product su ...
- ComScore Receives MRC Accreditation For Sophisticated Invalid Traffic Detection Capabilities
Real-Time Daily, Tobi Elkin - Tuesday, November 8, 2016
ComScore said it has been granted accreditation by the Media Rating Counc ...
- How To Solve The Ad-Fraud Dilemma -- Without External Vendors
Real-Time Daily, Michael Chock - Thursday, November 3, 2016
While companies seek external vendors for a solution, the true answer ...
- Boo! 'Ghost Sites' Demystified Using A Predictive Approach
RTBlog, Tobi Elkin - Monday, October 31, 2016
Boo! It's Halloween, so RTBlog wanted to spook readers a bit. YuMe ...
- Ad Industry Joins Forces With Federal Agencies To Combat Digital Crime
Around the Net in Real-Time, Tobi Elkin - Monday, October 24, 2016
Trustworthy Accountability Group (TAG) has formed a formal partnership with federal l ...
- 50:50 Viewability -- Could Innovation Be Playing A Major Role, As Well As Fraud?
London Blog, Sean Hargrave - Thursday, October 20, 2016
The latest figures put UK viewability at just 49% (including fraud), whi ...
- UK Lowers Instance Of Ad Fraud
Around the Net in Real-Time, Philip Rosenstein - Friday, October 14, 2016
According to an eMarketer report, last year the Association of Online Publishe ...
- Search Affiliate Looks To AI, Machine Learning For Ad Fraud Detection, Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 12, 2016
Affiliate marketing company Impact Radius has locked its sights on artificial intelligen ...
- Entering The Era Of Ad Tech 2.0
RTBlog, Philip Rosenstein - Tuesday, October 11, 2016
The foundations of the ad-tech landscape quickly shift as supporting technologies ma ...
- The Terrifying Monster Called Digital Advertising
Online Spin, Maarten Albarda - Monday, October 3, 2016
There are many terrifying monsters, some set in ancient history, some livi ...
- Ad Fraud and Responsibility
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
Greg March, CEO, Noble People, and Mike Smith, Senior Vice President Advertisi ...
- In Praise of Ad Blockers?
Show Daily: Videos, Ross Fadner - Friday, September 30, 2016
During the OMMA Programmatic panel "Blocking, Fraud and the Buy-Side", Greg Marc ...
- How Ad Fraud Messes Up Measurement
MediaDailyNews, Augustine Fou - Wednesday, September 28, 2016
We have all heard of ad fraud. And we all probably al ...
- Dickens Of A Time For Digital Advertising
Online Spin, Maarten Albarda - Monday, September 26, 2016
As I have said in some of my presentations, every week ...
- Pushback On AppFlyer's DeviceRank: Privacy, Accuracy Questions Arise
Real-Time Daily, Philip Rosenstein - Friday, September 23, 2016
Thursday's release of AppsFlyer's new anti-fraud product DeviceRank has raised criticism ...
- AppsFlyer Releases DeviceRank To Address $100 Million Cost Of App Fraud In 2016
Real-Time Daily, Philip Rosenstein - Thursday, September 22, 2016
AppsFlyer, a mobile advertising attribution and marketing analytics platform, released a repo ...