Tag results for "ad fraud"
- ISBA Launches New Programmatic Guide Amid Transparency ConcernsISBA has launched a new guide to programmatic advertising in response ...
- Programmatic Education -- Can It Really Paper Over Transparency Issues Between Brands And Agencies?ISBA is helping advertisers to gain a better understanding of programmatic, b ...
- White Ops Raises Funds, Seeks To Boost Demand From Supply-SidersHaving established a strong foothold with advertisers and agencies buying programmatic medi ...
- Cydersoft Bolsters Fraud Detection Product Line With Real-Time CapabilitiesCydersoft, a mobile video advertising firm, announced on Friday the release ...
- Viewability, Fraud, Ad Blocking, Kickbacks -- Is There Any Trust Left In Media?Is the breakdown in trust between audiences, publishers, brands and agencies ...
- 33Across Launches Viewability ProductPublisher monetization platform 33Across launched Real Display Pro on Tuesday in ...
- Media Metrics Publishers Can't Do WithoutAdvertiser-side companies have better tools to understand video inventory than publishers d ...
- Rocket Fuel Partners With IAS To Ensure Pre-Roll Inventory QualityRocket Fuel announced on Thursday a partnership with Integral Ad Science (IAS ...
- The Ad Industry's Focus On Fraud Has IntensifiedAn April 2016 survey from MyersBizNet shows that click fraud and b ...
- One In Five Brand Social Media Accounts Are FraudulentA new report by cybersecurity company Proofpoint investigated social media accounts associat ...
- Microsoft And Google Browsers Had High Ad Fraud Rate, Study Claims Ad fraud activity is highest on certain browsers made by Microsoft Cor ...
- 25-Year-Old Siphons $1 Million From Trump Supporters Through Fundraising ScamA 25-year-old from Maryland has raised around $1 million by promising ...
- Summit Reveals Varied Approaches, Need To Improve Ad ExperiencesThis week's Programmatic Insider Summit covered a lot of ground. Panels, keynote ...
- YouAppi Takes On Mobile User Acquisition FraudYouAppi, a mobile growth platform, announced today that it has incorporated anti-fra ...
- Dstillery And White Ops Expand Partnership To Focus On Mobile Ad FraudDstillery and White Ops have announced an expanded partnership that will combi ...
- JICWEBS Names BPA Worldwide Ad Fraud Verification ProviderBPA Worldwide on Wednesday announced that the Joint Industry Committee for W ...
- Ad Fraud Is Forcing Marketers To Enhance Their Buying StrategiesThe problem of advertising fraud has found a thoughtful opponent in t ...
- As Fraudsters Fake Viewability And Video Completions, Advertisers Risk Being Gamed Claudia Perlich, chief scientist for audience targeting firm Dstillery, says entities who ...
- It Takes A Village To Stop Mobile FraudIf you find something which looks fraudulent, don't issue a press releas ...
- Ad Fraud Is Forcing Marketers To Enhance Their Buying StrategiesThe problem of advertising fraud has found a thoughtful opponent in t ...
- MobFox Partners With Pixalate For More Transparent Programmatic AdsMatomy, a worldwide media company, announced today that its mobile ad platfo ...
- Brightcom Announces Partnerships With GeoEdge And ForensiqBrightcom, a global ad tech and multichannel media firm, on Wednesday announc ...
- What's To Be Done About Mobile Ad Fraud? To answer the question in the head: Not a whole lot. ...
- How Injected Ads Contribute To The Fraud ProblemDoubleVerify CEO Wayne Gattinella explains how injected ads are harming the digit ...
- Sovrn And OpenX Land Top Spots For Q2 On Global Seller Trust Index Sovrn and OpenX land at the top of Pixalate's Global Seller Tru ...
- Bot influencers Are The Programmatic Future Of Conventional AdvertisingBots, and the AI technologies that drive them, are making huge lea ...
- AerServ Teams With The Media Trust To Detect MalwareAerServ, a mobile-first video mediation platform, announced a partnership with The Med ...
- Dun & Bradstreet Partners With TAG To Verify Companies Applying For TAG RegistrationDun & Bradstreet announced a partnership with the Trustworthy Accountability Group (TA ...
- Fraud Crusader Says Ad Tech Firms, Others, Continue To Profit From Selling Fraudulent ImpressionsShailin Dhar is on a crusade of sorts. He's attempting to batt ...
- DoubleVerify Launches Media Authentication ToolsAiming to increase the transparency and performance of video and display advertisi ...
