Around the Net
One In Five Brand Social Media Accounts Are Fraudulent
- Campaign, Friday, September 2, 2016 6:20 AM
A new report by cybersecurity company Proofpoint investigated social media accounts associated with 10 top global brands. Of the 4,840 social media accounts associated with these brands, 902, or 19%, were fraudulent. Of those 902, 28% were identified as either scams or offers for counterfeit goods or services. The vast majority, however, are created to fraudulently generate ad revenue.
