- Bot Fraud Estimated At $6.5B Globally In 2017, ANA Says
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2017
Ad spending should increase by 10% or more this year, but ...
- Conversant Offers Ad Quality Guarantee If Campaigns Don't Meet Standards
Real-Time Daily, Tobi Elkin - Monday, May 22, 2017
Aiming to address poor ad quality, Conversant said it will guarantee th ...
- IAB Tech Lab Announces New Tool For Reducing Fraudulent Ad Placements
Real-Time Daily, Philip Rosenstein - Thursday, May 18, 2017
The IAB Tech Lab announced a new offering aimed at eliminating t ...
- Facebook Cracks Down On Low-Quality Web Sites
Real-Time Daily, Tobi Elkin - Thursday, May 11, 2017
In a bid to make it more challenging for publishers to moneti ...
- Up To 80% Fraud? Business As Usual For Ad Tech
Programmatic Insider, John Motavalli - Wednesday, May 10, 2017
Data intelligence platform Pixalate asserts that over half of connected TV a ...
- Rocket Fuel Launches Anti-Malvertising Platform Via AI & Google Cloud
Real-Time Daily, Tobi Elkin - Wednesday, May 10, 2017
In an effort to combat malvertising, Rocket Fuel has launched a detecti ...
- Moving Together To 'Bolero': Our Industry's Flight To Quality
Real-Time Daily, Matt Prohaska - Thursday, May 11, 2017
One of the most moving pieces of music I know is Ravel ...
- Japanese Desktop Users See 80%+ Ad Fraud Rates In Q1 2017
Real-Time Daily, Philip Rosenstein - Tuesday, May 9, 2017
According to data intelligence platform Pixalate, 51% of connected TV and over-the-t ...
- Report: Ad Blocking Hasn't Slowed In The U.S., Asia, Germany, Argentina
RTBlog, Tobi Elkin - Friday, May 5, 2017
Ad blocking and ad fraud are among the topics GroupM tackles ...
- Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
MediaDailyNews, Laurie Sullivan - Wednesday, May 3, 2017
Only 27% of media buyers and planners say "with confidence" that th ...
- Google AdExchange Takes A Slide In Mobile App Inventory Rankings
Real-Time Daily, Philip Rosenstein - Thursday, May 4, 2017
Pixalate, a data intelligence and fraud prevention platform, released on Wednesday i ...
- Survey Finds 41% Of Consumers Rarely Trust The Ads They're Shown
RTBlog, Tobi Elkin - Wednesday, May 3, 2017
Are consumers getting used to poor quality advertising? It seems so. ...
- Inside Google's War On 'Bad' Content
Around the Net in Search Marketing, Gavin O'Malley - Tuesday, April 25, 2017
Wired investigates Google’s ad quality program, which, at the moment, consists most ...
- IAB Makes TAG Registration Mandatory For Members
Real-Time Daily, Tobi Elkin - Thursday, April 20, 2017
Seeking to improve brand safety and combat ad fraud in the digit ...
- Automated Media Buying Isn't Going Anywhere Despite Potential For Fraud
RTBlog, Tobi Elkin - Thursday, April 20, 2017
The projection by eMarketer earlier this week that nearly four of eve ...
- The Importance Of Context In Reporting Ad Fraud
Real-Time Daily, Augustine Fou - Monday, April 17, 2017
Why is there rampant misunderstanding of ad fraud, even among participants ...
- How Can Marketers Avoid The Messy Supply Chain?
RTBlog, Tobi Elkin - Tuesday, April 18, 2017
Much has been made of the mess that is the digital advertisi ...
- Low-Tech Or No-Tech Ways to Fight Ad Fraud
Real-Time Daily, Augustine Fou - Wednesday, April 12, 2017
Advertisers might think they need advanced technology solutions to detect and fig ...
- Publicis, Forensiq Among Firms To Earn Certified Against Fraud Seal
Real-Time Daily, Tobi Elkin - Tuesday, April 11, 2017
As more marketers work to root out ad fraud, the Trustworthy Accountabili ...
- Industry Groups Partner To Advance Security
AI & IoT Daily, Chase Martin - Wednesday, April 5, 2017
In an effort to further enhance online security, The Online Trust Allian ...
- Lotame, Are You A Human Exclusive Partnership Scans For Bots Before Campaigns Run
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 5, 2017
"It is fraud and we should call it what it is," sa ...
- Google Inks Deal With comScore To Improve Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 5, 2017
The move follows weeks of criticism by advertisers complaining that Alphabet's subsidiari ...
- A Deep Look Into Google's Largest Quality Crisis
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 5, 2017
Search advertising vet Danny Sullivan takes a deeper dive into Google's ongoi ...
- Poor-Quality Ads Cost U.S. Marketers $7.4 Billion
Real-Time Daily, Tobi Elkin - Wednesday, April 5, 2017
Low-quality ads cost U.S. marketers $7.4 billion last year, according to ...
- Cox Enterprises Launches Unified Programmatic Platform
Real-Time Daily, Philip Rosenstein - Wednesday, April 5, 2017
Cox Enterprises announced the launch of COMET (Cox Media Technology), a programmat ...
- IAB's Rothenberg Likes JP Morgan Chase's Tough Love Ad Tactic
VidBlog, P.J. Bednarski - Tuesday, April 4, 2017
The big bank yanked its advertising from hundreds of thousands of site ...
- YouTube Using AI To Weed Out Offensive Material
Around the Net in Video, P.J. Bednarski - Monday, April 3, 2017
Google says it has improved its ability to flag offending videos fr ...
- Header Bidding Isn't Helping Improve Ad Quality, Brand Safety
RTBlog, Tobi Elkin - Friday, March 31, 2017
More ad-tech firms are looking to offer, or are already offering, server-to-serv ...
- Agency Urges Google to Allow Third Party Ad Verification Inside Its Walled Garden
Mediapsssst, Richard Whitman - Monday, March 27, 2017
The&Partnership is demanding that Google, Facebook, et al open up their wall ...
- The Digital Advertising Upside-Down: What Was Great Is Now Deemed Terrible
Online Spin, Maarten Albarda - Monday, March 27, 2017
How quickly the world can change. Last week I wrote about t ...