Tag results for "ad fraud"
- Industry Groups Partner To Advance SecurityIn an effort to further enhance online security, The Online Trust Allian ...
- Lotame, Are You A Human Exclusive Partnership Scans For Bots Before Campaigns Run"It is fraud and we should call it what it is," sa ...
- Google Inks Deal With comScore To Improve Brand SafetyThe move follows weeks of criticism by advertisers complaining that Alphabet's subsidiari ...
- A Deep Look Into Google's Largest Quality CrisisSearch advertising vet Danny Sullivan takes a deeper dive into Google's ongoi ...
- Poor-Quality Ads Cost U.S. Marketers $7.4 BillionLow-quality ads cost U.S. marketers $7.4 billion last year, according to ...
- Cox Enterprises Launches Unified Programmatic PlatformCox Enterprises announced the launch of COMET (Cox Media Technology), a programmat ...
- IAB's Rothenberg Likes JP Morgan Chase's Tough Love Ad TacticThe big bank yanked its advertising from hundreds of thousands of site ...
- YouTube Using AI To Weed Out Offensive MaterialGoogle says it has improved its ability to flag offending videos fr ...
- Header Bidding Isn't Helping Improve Ad Quality, Brand SafetyMore ad-tech firms are looking to offer, or are already offering, server-to-serv ...
- Agency Urges Google to Allow Third Party Ad Verification Inside Its Walled Garden The&Partnership is demanding that Google, Facebook, et al open up their wall ...
- The Digital Advertising Upside-Down: What Was Great Is Now Deemed TerribleHow quickly the world can change. Last week I wrote about t ...
- Analyst: Google May Not Be Working Fast Enough On 'Brand Safety' IssuesThe number of marketers suspending advertising on Google is growing beyond t ...
- Tui Calls Out Google And Facebook On FraudTUI believes Google and Facebook need to stop hiding behind "customer privac ...
- Pennies Or Ten Billion Pounds? Is Google-Bashing Taking Adland's Eye Off The Big Prize?Google deserves a brand safety boycott, but is Unilever CMO Keith We ...
- The UK Is Moving Faster On Digital Ad TransparencyIt has been quite the week in digital advertising land. We receiv ...
- Advertisers Could Lose $16.4 Bil To Online Ad Fraud In 2017 New research suggests that ad fraud may cost brands $16.4 billion global ...
- Guardian Pulls Ads From Google After They Showed Up Next To Extremist ContentA huge concern for programmatic media tactics, brand safety, and Google's YouTub ...
- Google Says Ad Fraud Victory Depends On Adland CooperationBranded by some as the "bad guy" in the current transparency crisi ...
- Adland Should Impose Cannes Deadline For Ad Fraud On Google And FacebookGoogle and Facebook are "making money hand over fist" and it's ti ...
- Up to $16.4 Billion Could Be Lost to Ad Fraud in 2017That's according to a study from Adloox commissioned by WPP-backed agency The&Partnersh ...
- Google's UK Boss Tells Sorrell It Can't Clean Up Display On Its OwnGoogle's new boss for the UK and Ireland Ronan Harris has defend ...
- UK And US Bodies Unite To Tackle Fraud And TransparencyThe Trustworthy Accountability Group (TAG) and the Joint Industry Committee for W ...
- Alliance For Audited Media Launches Quality Certification ProgramAdd another media and measurement auditor to the mix. The Alliance f ...
- Protected Media Joins Trustworthy Accountability Group To Fight Online Ad FraudProtected Media, a global provider of technology that attempts to eliminate suspicio ...
- The Role Of Pre-Bid Analysis In Helping Ensure Brand SafetyGiovanni Strocchi, CEO of ADmantX, a provider of data and targeting service ...
- Unilever CMO Keith Weed Says Advertisers Are Confronting Viewability And Fraud "They say one swallow does not make a summer, but on t ...
- Unilever Reiterates Its Call For Transparency And Viewability -- Adland Must Take NoteUnilever is stepping up to stand alongside P&G on transparency, and t ...
- MRC Extends Innovid's Accreditation For Viewability MetricsCross-screen video ad platform Innovid said the Media Rating Council (MRC) extend ...
- Auditing Firm Adloox Receives Global Media Rating AccreditationAdloox, a global audit verification firm, said it has received global accreditati ...
- Publishers Tout Transparency, Viewability, Brand SafetyAfter a stark warning from one of the world's biggest advertisers th ...
