Around the Net
A Deep Look Into Google's Largest Quality Crisis
- Search Engine Land, Wednesday, April 5, 2017 7:49 AM
Search advertising vet Danny Sullivan takes a deeper dive into Google's ongoing brand safety crisis. "In the end, it’s good that Google is going through this search quality crisis. This new pressure is forcing it to attend to issues that can no longer be allowed to fester," he reports in Search Engine Land. Sullivan offers a mini history of Google's search crises and shows how this latest challenge relates. "It’s not clear, however, if Google will be able to solve its biggest issue overall: the drip-drip-drip of criticism for problems that no search engine can ever fully eliminate, given how broad search is. Google handles 5.5 billion searches per day. Billions of searches, with around 15 percent being entirely new, never asked before. Google tries to answer these questions by producing results from billions of pages from across the web. It’s an impossible task to get perfectly right every time," Sullivan writes.
