- Ad-Tech Execs Weigh In On Implications Of ANA Report
Digital News Daily, Tobi Elkin - Wednesday, August 9, 2017
The Association of National Advertisers' report on commercial production practices adds ...
- OTT Metrics, Viewability And Fraud Pose Ongoing Concerns
Television News Daily, Wayne Friedman - Wednesday, August 2, 2017
One of the major obstacles in OTT measurement is that neither Niels ...
- Industry Group Awards Nine Companies 'Certified Against Malware' Seals
Digital News Daily, Tobi Elkin - Monday, July 31, 2017
The Trustworthy Accountability Group (TAG) awarded its first set of "Certified Again ...
- Google Runs Tests To Search For Ad Fraud
Digital News Daily, Laurie Sullivan - Friday, July 21, 2017
Google has been trying to gauge the number of fraudulent ads th ...
- Ad Fraud Is Biggest Industry Issue
Digital News Daily, Philip Rosenstein - Monday, July 24, 2017
In one study cited by U.K.-based Infectious Media in its new whi ...
- Making Sense Of A Content-First Approach To Brand Safety
Digital News Daily, Tobi Elkin - Thursday, July 20, 2017
When it comes to addressing brand safety in programmatic, Amit Avner, Found ...
- IAS Bows Viewability, Brand Safety, Invalid Traffic Detection Tool
Digital News Daily, Tobi Elkin - Tuesday, July 18, 2017
Integral Ad Science announced the launch of a tool that it sa ...
- Programmatic Buying Declines 12% In Q1
Digital News Daily, Tobi Elkin - Monday, July 10, 2017
MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buyi ...
- Is Blockchain The Answer To Programmatic Pitfalls?
RTBlog, Philip Rosenstein - Monday, July 10, 2017
Blockchain technology is where ad tech may turn next to address ma ...
- JICWEBS Steps Up The Fight Against Fraud
Around the Net In MAD London, Sean Hargrave - Wednesday, July 5, 2017
The ad industry standards body JICWEBS is beefing up the fight again ...
- Pixalate Receives MRC Accreditation For Sophisticated Invalid Traffic Detection
Digital News Daily, Tobi Elkin - Wednesday, July 5, 2017
Pixalate said it has received accreditation from the Media Rating Council f ...
- Trust Metrics: Ad Tech And Fake News
RTBlog, Philip Rosenstein - Monday, July 3, 2017
Marc Goldberg, CEO of Trust Metrics, suggests ways to push back again ...
- Not All Engagement is Created Equal
Digital News Daily, Mahesh Narayanan - Friday, June 30, 2017
While everybody in the digital advertising industry is aware of bots th ...
- Global Report Finds Media Quality Impacted By Brand Safety Issues, Ad Fraud
Digital News Daily, Tobi Elkin - Thursday, June 29, 2017
A new global report finds that media quality or the lack there ...
- MRC's YouTube Audit Takes Aim At Brand Safety Woes
Digital News Daily, Philip Rosenstein - Wednesday, June 28, 2017
The Media Rating Council (MRC) began auditing measurements released by Google's YouTu ...
- Ad Tech Can Help Twitter Root Out The Fakes
Digital News Daily, Tobi Elkin - Monday, June 26, 2017
Twitter said it will turn to ad tech to help it jump-sta ...
- Unilever's Weed On Viewability, Fraud And What Hellmann's Mayonnaise Sounds Like
MAD, Larissa Faw - Wednesday, June 21, 2017
"If you don't have your ad viewed, you are dead," Weed to ...
- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17
Digital News Daily, Tobi Elkin - Tuesday, June 20, 2017
The findings of a new report revealed that mobile video click fra ...
- Brand Love Means Nothing When Ads Run Next To Offensive Content, CMO Council Says
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 13, 2017
About half of consumers surveyed for a study released Tuesday said th ...
- MetaX, DMA Introduce Blockchain To Protect Digital Ad Industry From Fraud
Data & Programmatic Insider, Laurie Sullivan - Monday, June 12, 2017
The Data & Marketing Association (DMA) has forged a closer partnership wi ...
- Adyoulike Adds IAS Fraud-Protection Tech
Digital News Daily, Tobi Elkin - Tuesday, June 6, 2017
Aiming to ensure native ad impressions are protected from fraud, Adyoulike sa ...
- Digital Media Imperative: Stop Bot Fraud Before It Can Happen
MediaDailyNews, Mike Donahue - Tuesday, May 30, 2017
Advertiser money lost to bot fraud is the biggest impediment to digit ...
- Malware-Affected Apps Discovered On Google Play
MoBlog, Gavin O'Malley - Tuesday, May 30, 2017
Google Play has about 40 fewer malicious apps, thanks to a heads- ...
- Ad Fraud Found In Google Play's App Platform
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 26, 2017
The malware-infested apps were downloaded up to 18.5 million times, and forc ...
- Study Shows 3% Of Sources Cause 68% Of Ad Fraud
Real-Time Daily, Tobi Elkin - Thursday, May 25, 2017
A new study by fraud detection company Fraudlogix finds that a majori ...
- Forrester Predicts The Demise Of Display
Around the Net In MAD London, Sean Hargrave - Thursday, May 25, 2017
A Forrester report has dared to spell out what many in digit ...
- Why The End Could Be Nigh(ish) For Display
London Blog, Sean Hargrave - Thursday, May 25, 2017
Forrester's sensational latest report calls time on digital display due to quali ...
- Time To 'Do More Digital' -- But Rationally, Not Blindly
Online Spin, Dave Morgan - Thursday, May 25, 2017
You read and hear it everywhere in the ad and marketing worl ...
- TAG Registers With Federal NGO That Works On Cybersecurity Defense
Real-Time Daily, Tobi Elkin - Thursday, May 25, 2017
As state-sponsored hacking issues, ad fraud, and cyber-crime take on heightened significanc ...
- New Report Estimates 10% Decline In Losses Due To Ad Fraud
RTBlog, Tobi Elkin - Thursday, May 25, 2017
Could it be that ad fraud is declining? A new report ...