- AppNexus Classifies 'Fake News,' 'Viral Content' As Vectors For Ad Fraud
Digital News Daily, Joe Mandese - Thursday, December 7, 2017
Nefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsor ...
- Facebook, Hulu, Carat Among Companies Awarded Anti-Fraud Seals By TAG
Digital News Daily, Wendy Davis - Tuesday, November 28, 2017
TAG's anti-fraud initiative aims to ensure that online material and ads a ...
- Another Large Scale Video Ad Bot Network Exposed
Publishing Insider, Erik Sass - Friday, November 24, 2017
The "Hyphbot" network was discovered in August. The criminals behind the b ...
- Google, TUNE Create Technology To Stop App Install Click Fraud
Digital News Daily, Laurie Sullivan - Monday, November 20, 2017
In collaboration, the data shows marketers exactly when an app was download ...
- Ad Fraud In 2018 - Expect Bots, Blockchain And Ads.txt
MediaDailyNews, Asaf Greiner - Wednesday, November 15, 2017
With bots multiplying and fraudsters becoming increasingly sophisticated, it's becoming harder ...
- How To Avoid Ad Fraud This Holiday Season
MediaDailyNews, - Tuesday, November 14, 2017
Ad dollars follow consumers online, so will fraudsters looking to benefit fr ...
- Ad Fraud To Increase With End-Of-Year Budget Dumps, Data Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2017
The end-of-year budget dump in spending will prompt ad fraud to rea ...
- Forensiq Exposes New Sports Bot, Releases Machine-Learning Algorithm To Detect Fraud
Digital News Daily, Laurie Sullivan - Thursday, October 19, 2017
Companies providing ads to publishers will be able to detect suspicious sourc ...
- Barometric Search Tool Monitors Invalid Website Traffic For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 10, 2017
The tool enables publishers to monitor the levels of invalid traffic ...
- Cybercriminals Posing As Atlantic Media Target Freelance Writers With Email Scam
Email Marketing Daily, Jess Nelson - Friday, October 6, 2017
Email impersonation scams can be incredibly complex and well-executed, and consumers mu ...
- Activism, Brand Safety Key Discussion Points At ANA Masters Of Marketing
Marketing Daily, Tanya Gazdik - Thursday, October 5, 2017
"We have zero tolerance with our ads being associated with bias, bigot ...
- Senate Intel Committee: Digital's Big 3 Expected To Testify Nov. 1 In Public Hearing
Digital News Daily, Joe Mandese - Wednesday, October 4, 2017
The Senate Intelligence Committee investigating Russian influence of the U.S. elections, governme ...
- The Day Of Reckoning For Ad Tech? It Has Arrived
Search & Performance Marketing Daily, Marco Ricci - Monday, October 2, 2017
News that Uber is suing its mobile media buyer Fetch Media f ...
- Lightning Does Strike Twice: Email Phishing Scam Targets Netflix Users
Email Marketing Daily, Jess Nelson - Friday, September 29, 2017
If you find yourself binging on a Netflix show like "Orange ...
- Solving Advertising's Trust Problem
Media Insider, Dave Morgan - Thursday, September 28, 2017
When the choices of where to advertise were few -- local radi ...
- JICWEBS To Start Certifying For Anti-Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, September 26, 2017
The digital marketing industry's standards body, JICWEBS, has launched a scheme ...
- Anti-Fraud Can Only Go As Fast As Adland Allows
London Blog, Sean Hargrave - Tuesday, September 26, 2017
Think more needs to be done with fraud? Anti-fraud can only mo ...
- Google To Automate Refunds For Ads Running On DoubleClick
Digital News Daily, Laurie Sullivan - Friday, September 22, 2017
Google plans to automate the refund process to advertisers running on DoubleCli ...
- Good Idea, But Ads.txt Isn't Exactly Crushing It -- Yet!
RTBlog, Joe Mandese - Monday, September 25, 2017
When the Interactive Advertising Bureau's Tech Lab introduced ads.txt earlier this yea ...
- Uber Files Lawsuit Against Fetch Media For Ad Fraud
Digital News Daily, Laurie Sullivan - Tuesday, September 19, 2017
Uber Technologies has filed a lawsuit against Fetch Media, a Dentsu-owned ...
- Uber vs Fetch Will Ask -- Do Rebates Lead To Fraud?
London Blog, Sean Hargrave - Wednesday, September 20, 2017
Fraud dominates the headlines -- but the question is whether rebates a ...
- Whitelisting Is Programmatic's Protectionist Trade Policy
MediaDailyNews, Attila Jakab - Thursday, September 14, 2017
Whitelisting has its place, but taking it to extremes hurts the goa ...
- Avoid 5 Top Excuses For Not Implementing Ads.txt
Publishers Daily, Francis Turner - Tuesday, September 12, 2017
The new Authorized Digital Sellers program, or Ads.txt for short, specifically tak ...
- Inneractive Kicks Off Anti-Fraud Effort For Mobile Exchange
Digital News Daily, Tobi Elkin - Wednesday, August 30, 2017
Programmatic trading platform Inneractive has launched an anti-fraud initiative aimed at cleani ...
- Google To Refund Advertisers From Fake Traffic On DoubleClick, Adds Safeguards
Digital News Daily, Laurie Sullivan - Monday, August 28, 2017
Google reportedly said it will begin issuing refunds to advertisers, but ...
- Mobile Marketers, Beware: Fraudulent App Installs Waste $300M In Ad Spend
Mobile Insider, Gavin O'Malley - Thursday, August 24, 2017
Despite highly publicized efforts by platforms to curb fraudulent apps, the probl ...
- Digital Media Measurement Companies Pique Investor Interest
Digital News Daily, Tobi Elkin - Wednesday, August 23, 2017
Marketers concerned about brand safety, ad fraud, ad measurement, viewability, and retu ...
- Unruly Set To Launch Expanded Real-Time Word-Blocking Product
Digital News Daily, Tobi Elkin - Monday, August 21, 2017
The product, included in Unruly's brand safety initiative, will be part ...
- TAG Says More Than 350 Firms Have Applied For Registration
Digital News Daily, Tobi Elkin - Monday, August 14, 2017
The Trustworthy Accountability Group (TAG) said more than 350 companies have appli ...
- WhiteOps Partners With VoltDB On Real-Time Tool To Prevent Fraud
Digital News Daily, Tobi Elkin - Wednesday, August 9, 2017
Fraud detection firm WhiteOps announced a partnership with VoltDB to implement t ...