- FT Gets Brand And Fraud Certification From JICWEBS
Around the Net In MAD London, Sean Hargrave - Wednesday, March 28, 2018
"The Financial Times" has become one of the first newspaper to recei ...
- Programmatic Is Closing The Fraud And Safety Gap On Direct Buying
London Blog, Sean Hargrave - Tuesday, March 27, 2018
Video engagement is on the upswing too, according to Integral Ad Scie ...
- More Than 500 Companies Have Sought TAG Registration
Digital News Daily, Wendy Davis - Thursday, March 22, 2018
The industry's Trustworthy Accountability Group has now awarded certification "seals" to ...
- Hackers Use Google To Serve Amazon Scam Ads, Again
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 16, 2018
Google search results for "Amazon" pointed to a scam site for hou ...
- Addendum: 'Filtered Bot Traffic' Defined
Research Intelligencer, Joe Mandese - Friday, March 16, 2018
Readers commented they did not understand what the definition of "filtered b ...
- Advertiser Pressure Leads To Video Ad Fraud Declines
Digital News Daily, Alex Weprin - Thursday, March 15, 2018
Fraudulent video advertising traffic declined by 44.9% in 2017 compared to 201 ...
- TAG Opens London Office
Digital News Daily, Wendy Davis - Thursday, March 15, 2018
CEO Mike Zaneis says the organization hopes the UK presence will enab ...
- Video Ad Fraud Plummets, Ad Tech 'Vigilance' Cited
Research Intelligencer, Joe Mandese - Thursday, March 15, 2018
Ad fraud -- or "filtered bot traffic" -- has declined 31% ...
- Google Doubles Bad Ad Takedown Rate
Around the Net In MAD London, Sean Hargrave - Wednesday, March 14, 2018
Google took down 3.2bn "bad" ads last year -- nearly double t ...
- News UK Uncovers A Million Pounds Worth Of Programmatic Fraud
Around the Net In MAD London, Sean Hargrave - Monday, March 12, 2018
News UK recently carried out an interesting test. It turned off i ...
- How The 300x250 Became The Most Common -- And Fraudulent -- 'Video' Ad Unit
Research Intelligencer, Joe Mandese - Thursday, March 8, 2018
Through ingenuity, cunning and outright fraud, the 300x250 ad has become o ...
- Transparency: Make It Your Problem Before Someone Does It For You
Media Insider, Cory Treffiletti - Wednesday, March 7, 2018
Transparency is a big word for an important idea, but I'm curio ...
- Anura Equates Ad Fraud With Unprotected Sex In Ad Campaign
Out to Launch, Larissa Faw - Tuesday, March 6, 2018
The campaign was developed in-house with the original design for Jimmy t ...
- Digital Display Steps Up To The Plate, Finally
London Blog, Sean Hargrave - Friday, February 23, 2018
The new Gold Standard offers assurance on fraud, safety and user experie ...
- Email Fraud Continues To Inundate Inboxes
Email Marketing Daily, Jess Nelson - Monday, February 19, 2018
Business organizations were more heavily impacted by email fraud in 2017 th ...
- Digital Advertising Has A Problem, But Ads.txt Can't Fix It Alone
MAD London, Andy Evans - Tuesday, February 6, 2018
To combat ad fraud we need to look at the entire ecosyst ...
- A Year On, Has The Industry Reacted Well To P&G's Marc Pritchard's Damning Criticisms?
Around the Net In MAD London, Sean Hargrave - Tuesday, January 30, 2018
A year on from P&G's Marc Pritchard making that speech about digit ...
- UK And US Align On Digital Advertising Safety
London Blog, Sean Hargrave - Monday, January 29, 2018
No turf wars -- just a very sensible decision to align standar ...
- Solving Digital Era Problems With Industrial Economy Tools
Show Daily: Videos, Staff Writers - Thursday, January 25, 2018
Fake news is a complex issue that may exceed government's capacity an ...
- TAG Requires Publishers To Use Ads.Txt
Digital News Daily, Wendy Davis - Thursday, January 18, 2018
The ad industry's Trustworthy Accountability Group will require publishers to implement t ...
- Havas Now Certified For Brand Safety And Anti-Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, January 16, 2018
Havas has announced that it is the latest media agency to ...
- Federal Agencies Adopt Email Authentication Measures
Email Marketing Daily, Jess Nelson - Monday, January 15, 2018
All agency domains are required to have valid SPF and DMARC recor ...
- 1 In 5 British Brands To Cut Back On Programmatic
Around the Net In MAD London, Sean Hargrave - Tuesday, January 2, 2018
More than one in five British brands (22%) will cut back ...
- Gamut Data Reveals Characteristics Of Fraudulent Ad Impressions
Digital News Daily, Laurie Sullivan - Friday, December 22, 2017
Cox Media Group's Gamut division on Friday released data that analyzes t ...
- Study: One Third Of Marketers Exposed To Fraud On Mobile Web, Apps
Mobile Insider, Gavin O'Malley - Thursday, December 14, 2017
As we approach the end of another year, mobile seems to ...
- Google Says Publishers Lose $1.27bn Per Year To Video Fraudsters
Around the Net In MAD London, Sean Hargrave - Wednesday, December 13, 2017
New research" from Google estimates that publishers are losing $1.27bn per ye ...
- Ads.txt -- What Part Of Not Losing $1.27bn Don't Publishers Like?
London Blog, Sean Hargrave - Wednesday, December 13, 2017
Publishers are losing $1.27bn a year to video ad fraud that cou ...
- 3 Reasons Ad Fraud Will Be Beaten By 2020
MAD London, Dennis Pekel - Wednesday, December 13, 2017
It's not an inevitable cost of doing business online -- ad fra ...
- TAG Says Certification Program Reduces Fraud
Digital News Daily, Wendy Davis - Thursday, December 7, 2017
The industry's Trustworthy Accountability Group anti-fraud initiative is effective at reducing traff ...
- AppNexus Classifies 'Fake News,' 'Viral Content' As Vectors For Ad Fraud
Digital News Daily, Joe Mandese - Thursday, December 7, 2017
Nefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsor ...