- Campaign, Monday, March 12, 2018 8:41 AM
News UK recently carried out an interesting test. It turned off its supply of ads and then went out to see whether their media was still being sold on programmatic exchanges. As "Campaign" reports,
the newspaper group found up to a million pounds worth of inventory was on offer in the name of its papers, even though that was impossible because all supply had been turned off.
Read the whole story at Campaign »
