Tag results for "ad fraud"
- Protecting Advertisers, Publishers From Bot Clicks In CampaignsMany publishers and advertisers alike cite ad fraud as a big probl ...
- Military-Grade Ad Verification: Q&A With CHEQ's AvitalAd verification is so complicated, it may take a former Israeli intelligen ...
- Unilever's Keith Weed Is Right To Call Time On Crooked InfluencersWhen research shows that up to nearly three in four ad dolla ...
- What Google's And Craigslist's Founders Have In CommonGoogle's co-founders Sergey Brin and Larry Page did not destroy advertising. The ...
- Unilever Bans Influencers Who Buy FollowersThe company's top marketing executive, Keith Weed, made the announcement at Canne ...
- Tales From The Crypto: Digital Advertising's Newest Horror ShowNew variants of malware scams emerge almost daily, but one detected la ...
- IAB UK Setting A Gold Standard In Improving Digital MarketingThe IAB UK's Gold Standard is proving to be a hit ...
- WFA Sends Publishers A Listicle -- 8 Ways You Must Do BetterNumber 4 will have you looking at rebates, and number 8 wi ...
- Mobile Ad Fraud Rates DoubleThe games category was hardest hit in 2017, with 35% fraud rate ...
- IAB Tech Lab Rolls Out Paid Tool Offering Daily Ads.Txt UpdatesThe IAB Tech Lab is rolling out a paid aggregation service th ...
- Is Influencer Marketing Complicit In Fraud Of Up To 72%?That's how much budget Ritz-Carlton wasted in March on Instagram fake follow ...
- We Hate Digital Advertising/We Love Digital Advertising!Both marketers and consumers are conflicted about digital advertising, according to rece ...
- FT Gets Brand And Fraud Certification From JICWEBS"The Financial Times" has become one of the first newspaper to recei ...
- Programmatic Is Closing The Fraud And Safety Gap On Direct BuyingVideo engagement is on the upswing too, according to Integral Ad Scie ...
- More Than 500 Companies Have Sought TAG RegistrationThe industry's Trustworthy Accountability Group has now awarded certification "seals" to ...
- Hackers Use Google To Serve Amazon Scam Ads, AgainGoogle search results for "Amazon" pointed to a scam site for hou ...
- Addendum: 'Filtered Bot Traffic' DefinedReaders commented they did not understand what the definition of "filtered b ...
- Advertiser Pressure Leads To Video Ad Fraud DeclinesFraudulent video advertising traffic declined by 44.9% in 2017 compared to 201 ...
- TAG Opens London OfficeCEO Mike Zaneis says the organization hopes the UK presence will enab ...
- Video Ad Fraud Plummets, Ad Tech 'Vigilance' CitedAd fraud -- or "filtered bot traffic" -- has declined 31% ...
- Google Doubles Bad Ad Takedown RateGoogle took down 3.2bn "bad" ads last year -- nearly double t ...
- News UK Uncovers A Million Pounds Worth Of Programmatic FraudNews UK recently carried out an interesting test. It turned off i ...
- How The 300x250 Became The Most Common -- And Fraudulent -- 'Video' Ad UnitThrough ingenuity, cunning and outright fraud, the 300x250 ad has become o ...
- Transparency: Make It Your Problem Before Someone Does It For YouTransparency is a big word for an important idea, but I'm curio ...
- Anura Equates Ad Fraud With Unprotected Sex In Ad CampaignThe campaign was developed in-house with the original design for Jimmy t ...
- Digital Display Steps Up To The Plate, FinallyThe new Gold Standard offers assurance on fraud, safety and user experie ...
- Email Fraud Continues To Inundate InboxesBusiness organizations were more heavily impacted by email fraud in 2017 th ...
- Digital Advertising Has A Problem, But Ads.txt Can't Fix It AloneTo combat ad fraud we need to look at the entire ecosyst ...
- A Year On, Has The Industry Reacted Well To P&G's Marc Pritchard's Damning Criticisms?A year on from P&G's Marc Pritchard making that speech about digit ...
- UK And US Align On Digital Advertising SafetyNo turf wars -- just a very sensible decision to align standar ...
