- Mobile Apps -- The New Frontier On Fraud?
London Blog, Sean Hargrave - Thursday, October 11, 2018
Mobile and desktop web show huge progress on fraud. Mobile apps? N ...
- Viewability And Fraud Show Progress, Mobile Video Still Risky
London Blog, Sean Hargrave - Tuesday, September 25, 2018
The latest research shows improvements in viewability and fraud -- but mobi ...
- More Digital Video Ads Are Coming - How Will They Impact Ad Fraud?
TV Watch, Wayne Friedman - Monday, September 24, 2018
Marketers need to count on the most positive factors for their med ...
- Keith Weed Calls For Collaboration On Tackling Influencers' Fake Followers
Around the Net In MAD London, Sean Hargrave - Tuesday, September 18, 2018
Unilever's marketing boss Keith Weed is warning influencers that the only w ...
- Google Pushes Hard To Regulate Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 4, 2018
Google began restricting third-party tech support service ads worldwide and plans ...
- Ads.txt Is Only The First Step In Combating Ad Fraud
MAD London, Ivan Ivanov - Friday, August 31, 2018
Adland needs to know that ads.txt is more of a welcome sta ...
- Publicis And Group M Get Media Gold From The IAB
Around the Net In MAD London, Sean Hargrave - Friday, August 24, 2018
Publicis Media and Group M have earned IAB Gold Standard certification, "Campaig ...
- Close Your Eyes, Make A Wish
Media Insider, Ted McConnell - Thursday, August 2, 2018
Last month the WFA dropped a little bomb: eight principles designed ...
- 'The Guardian' Proves Fraudsters Target Video And Ads.txt Works
Around the Net In MAD London, Sean Hargrave - Thursday, July 26, 2018
According to eMarketer a recent test carried out by "The Guardian" show ...
- Ads.txt Protects Three In Four Video Ads At 'The Guardian'
London Blog, Sean Hargrave - Thursday, July 26, 2018
Ever wondered what would happen if you turned ads.txt off? "The Guardia ...
- Facebook And Instagram Achieve Gold Standard
Around the Net In MAD London, Sean Hargrave - Wednesday, July 25, 2018
Facebook and Instagram have been awarded the IAB UK's Gold Standard, "Mobi ...
- One In Eight Instagram Influencers Are Buying Followers
Around the Net In MAD London, Sean Hargrave - Friday, July 20, 2018
One in eight Instagram influencers has bought followers in the past s ...
- 96% Of Marketers Show Why Influencer Marketing Needs Cleaning Up
London Blog, Sean Hargrave - Friday, July 20, 2018
65% of advertisers will invest more in the channel this year, y ...
- Telaria Inks Deal With White Ops For Fraud Prevention
Digital News Daily, Alex Weprin - Wednesday, July 18, 2018
Every ad request made through Telaria's video management platform will be scann ...
- Be Wary Of Ad-Tech Stories That Are Too Good To Be True
Media Insider, Dave Morgan - Thursday, July 19, 2018
While companies in the advertising, marketing and media worlds are entitled ...
- Mobile App Ad Fraud Can Cost Brands Up To $75M
Mobile Insider, Gavin O'Malley - Thursday, July 19, 2018
It's no secret that mobile ad fraud is a massive problem. Le ...
- Time Is Key To Switching Adland's Focus From Hygiene To Effectiveness
London Blog, Sean Hargrave - Tuesday, July 17, 2018
The conversation is set to change from technicalities to effectiveness. Time expos ...
- The 7 Deadly Sins That Give Away A Crooked Influencer
London Blog, Sean Hargrave - Friday, July 6, 2018
Brands are wasting fortunes on rogue influencers selling bots rather than eyeball ...
- Protecting Advertisers, Publishers From Bot Clicks In Campaigns
Publishing Insider, Sara Guaglione - Friday, July 6, 2018
Many publishers and advertisers alike cite ad fraud as a big probl ...
- Military-Grade Ad Verification: Q&A With CHEQ's Avital
Digital News Daily, Charlene Weisler - Wednesday, June 27, 2018
Ad verification is so complicated, it may take a former Israeli intelligen ...
- Unilever's Keith Weed Is Right To Call Time On Crooked Influencers
London Blog, Sean Hargrave - Tuesday, June 19, 2018
When research shows that up to nearly three in four ad dolla ...
- What Google's And Craigslist's Founders Have In Common
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 19, 2018
Google's co-founders Sergey Brin and Larry Page did not destroy advertising. The ...
- Unilever Bans Influencers Who Buy Followers
MAD, Larissa Faw - Monday, June 18, 2018
The company's top marketing executive, Keith Weed, made the announcement at Canne ...
- Tales From The Crypto: Digital Advertising's Newest Horror Show
RTBlog, Joe Mandese - Monday, June 11, 2018
New variants of malware scams emerge almost daily, but one detected la ...
- IAB UK Setting A Gold Standard In Improving Digital Marketing
London Blog, Sean Hargrave - Thursday, June 7, 2018
The IAB UK's Gold Standard is proving to be a hit ...
- WFA Sends Publishers A Listicle -- 8 Ways You Must Do Better
London Blog, Sean Hargrave - Thursday, May 17, 2018
Number 4 will have you looking at rebates, and number 8 wi ...
- Mobile Ad Fraud Rates Double
Digital News Daily, Gavin O'Malley - Thursday, May 10, 2018
The games category was hardest hit in 2017, with 35% fraud rate ...
- IAB Tech Lab Rolls Out Paid Tool Offering Daily Ads.Txt Updates
Digital News Daily, Wendy Davis - Wednesday, May 9, 2018
The IAB Tech Lab is rolling out a paid aggregation service th ...
- Is Influencer Marketing Complicit In Fraud Of Up To 72%?
London Blog, Sean Hargrave - Tuesday, April 24, 2018
That's how much budget Ritz-Carlton wasted in March on Instagram fake follow ...
- We Hate Digital Advertising/We Love Digital Advertising!
Media Insider, Maarten Albarda - Friday, April 6, 2018
Both marketers and consumers are conflicted about digital advertising, according to rece ...