- Google Rallies Advertising Industry At IAB Summit To Stop Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 12, 2019
Google Senior Product Manager and co-creator of ads.txt Per Bjorke rallied advertiser ...
- Ads.txt Expose Proves There's No Perfect Solution To Fraud, Except Vigilance
RTBlog, Joe Mandese - Monday, February 11, 2019
The good news is that the Interactive Advertising Bureau's ads.txt initiative h ...
- Pssst, Here Are My Picks For The Secret Startups At CES
MediaDailyNews, Fred Schonenberg - Friday, January 11, 2019
LAS VEGAS -- It's inside Eureka Park, as well as in priva ...
- Adthena's Answer To Stop Brand-Keyword Hijacking In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 9, 2019
About 98% of advertisers adopt a brand bidding search strategy, but bra ...
- TAG Reduces European Ad Fraud To Just 0.5%
Around the Net In MAD London, Sean Hargrave - Tuesday, January 8, 2019
Adopting the Trustworthy Accountability Group standard for combating ad fraud has reduc ...
- Did TAG Just Kill Ad Fraud? Even In-App?
London Blog, Sean Hargrave - Tuesday, January 8, 2019
Spoiler alert: we can exclusively reveal the answer is a yes a ...
- OTT Ad Fraud Likely To Increase In Coming Years
Digital News Daily, Alex Weprin - Wednesday, December 26, 2018
Streaming video consumption is growing faster than the measurement protocols. With viewersh ...
- Farewell, Fraudulent Inventory, Dangerous Audiences: 2019's Clean Slate
Marketing Insider, Greg Sobiech - Wednesday, December 19, 2018
Don't let a focus on opportunity for the new year blind y ...
- Confessions Of A Brand Safety Analyst
MediaDailyNews, Marc Goldberg - Wednesday, December 19, 2018
If you look at your post-campaign reports, you will notice sites y ...
- Search Engines Doing A Better Job Of Calling Out Paid-Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 13, 2018
"It appears that most people can distinguish between paid and organic sear ...
- Fraudulent Traffic Rising, So Is Ads.txt
RTBlog, Joe Mandese - Monday, December 10, 2018
More than 77% of the top 5,000 sites now utilize ads.txt ...
- Sen. Warner To FTC: Google Deserves Fresh Scrutiny
Digital News Daily, Alex Weprin - Thursday, December 6, 2018
"As long as Google stands to profit from the sale of addition ...
- Advertisers' Access To Justice
Media Insider, Ted McConnell - Thursday, December 6, 2018
The sheriff's finally in town, y'all, ready to investigate ad fraud. Consid ...
- App-Ads.Txt Released By IAB Tech Lab
Around the Net In MAD London, Sean Hargrave - Tuesday, December 4, 2018
The IAB Tech Lab has released a beta app-ads.txt, which is design ...
- Online Fraudulent Traffic Increases 20% Leading Up To Holidays
Data & Programmatic Insider, Laurie Sullivan - Monday, December 3, 2018
Ad-verification company Fraudlogix published recent data showing that the average percentage ...
- Advertisers Lose Billions Of Dollars To Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 30, 2018
Each time a bot scrapes a web page to check a competitor ...
- While Someone Steals From Right Pocket, Value Is Inserted Into Your Left
MediaDailyNews, George Simpson - Thursday, November 29, 2018
We are closing in on a day when ad fraud won't matt ...
- As Industry Fraud Concerns Persist, Pixalate Expands MRC Accreditations
Digital News Daily, Alex Weprin - Wednesday, November 28, 2018
Pixalate says it is the first solution to be accredited across a ...
- 3 Critical Questions Advertisers Must Ask Their Data Partners -- Including Facebook
Marketing Insider, Jake Abraham - Thursday, November 29, 2018
Media has quickly shifted to a data-led buying approach, bringing massive improveme ...
- Google, White Ops Uncover Massive Digital Ad-Fraud Scheme
Digital News Daily, Laurie Sullivan - Wednesday, November 28, 2018
The U.S. Department of Justice on Tuesday announced the indictment of t ...
- Is Cheetah Mobile Engaged In Multimillion-Dollar Ad Fraud Scheme?
Around the Net In Digital, Gavin O'Malley - Monday, November 26, 2018
Eight popular apps in the Google PlayStore have been abusing user permissio ...
- DoubleVerify Introduces Goal-Based Reporting For Global Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, November 26, 2018
The enhancement to DoubleVerify's service and performance platform enables marketers to bui ...
- Why Brands Should Stop Moving Ad-Traffic Verification In-House
Marketing Insider, Asaf Greiner - Monday, November 26, 2018
Problem: Fraudsters launch schemes at the publisher level, yet we continue ...
- Images Are New Playground For Malicious Code, Costing Advertisers Millions
Digital News Daily, Laurie Sullivan - Friday, November 16, 2018
A growing trend of embedding malicious ads within ad images could wre ...
- Connected TV-OTT Ad Fraud Is Rising
Television News Daily, Wayne Friedman - Friday, November 16, 2018
To generate fraudulent impressions, the botnet spoofs real publishers' URLs, sending fal ...
- Pixalate Secures MRC Accreditation For OTT Ad Fraud Detection
Digital News Daily, Alex Weprin - Wednesday, November 14, 2018
Pixalate says it has become the first company to receive Media Rati ...
- Sen. Warner Tells FTC: Google 'Enabled' Ad Fraud On Android Platform
Digital News Daily, Alex Weprin - Friday, October 26, 2018
The scheme siphoned millions from advertisers to the fraudsters, which used ...
- Massive Android Ad Fraud Scheme Siphons Millions From Marketers
Digital News Daily, Alex Weprin - Wednesday, October 24, 2018
Pixalate says Disney, Hulu and Volvo were among advertisers that lost mon ...
- US Anti-Fraud Standard Means Third Party Auditing In The UK
Around the Net In MAD London, Sean Hargrave - Wednesday, October 24, 2018
As the British standards body, JICWEBS, adopts TAG's Certified Against Fraud standa ...
- Tenth Of UK Digital Advertising At Risk Of Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, October 23, 2018
eMarketer has been crunching the ad fraud numbers with the help ...