Tag results for "ad fraud"
- 3 Critical Questions Advertisers Must Ask Their Data Partners -- Including FacebookMedia has quickly shifted to a data-led buying approach, bringing massive improveme ...
- Google, White Ops Uncover Massive Digital Ad-Fraud SchemeThe U.S. Department of Justice on Tuesday announced the indictment of t ...
- Is Cheetah Mobile Engaged In Multimillion-Dollar Ad Fraud Scheme?Eight popular apps in the Google PlayStore have been abusing user permissio ...
- DoubleVerify Introduces Goal-Based Reporting For Global BrandsThe enhancement to DoubleVerify's service and performance platform enables marketers to bui ...
- Why Brands Should Stop Moving Ad-Traffic Verification In-HouseProblem: Fraudsters launch schemes at the publisher level, yet we continue ...
- Images Are New Playground For Malicious Code, Costing Advertisers MillionsA growing trend of embedding malicious ads within ad images could wre ...
- Connected TV-OTT Ad Fraud Is RisingTo generate fraudulent impressions, the botnet spoofs real publishers' URLs, sending fal ...
- Pixalate Secures MRC Accreditation For OTT Ad Fraud DetectionPixalate says it has become the first company to receive Media Rati ...
- Sen. Warner Tells FTC: Google 'Enabled' Ad Fraud On Android PlatformThe scheme siphoned millions from advertisers to the fraudsters, which used ...
- Massive Android Ad Fraud Scheme Siphons Millions From MarketersPixalate says Disney, Hulu and Volvo were among advertisers that lost mon ...
- US Anti-Fraud Standard Means Third Party Auditing In The UKAs the British standards body, JICWEBS, adopts TAG's Certified Against Fraud standa ...
- Tenth Of UK Digital Advertising At Risk Of FraudeMarketer has been crunching the ad fraud numbers with the help ...
- Mobile Apps -- The New Frontier On Fraud?Mobile and desktop web show huge progress on fraud. Mobile apps? N ...
- Viewability And Fraud Show Progress, Mobile Video Still RiskyThe latest research shows improvements in viewability and fraud -- but mobi ...
- More Digital Video Ads Are Coming - How Will They Impact Ad Fraud?Marketers need to count on the most positive factors for their med ...
- Keith Weed Calls For Collaboration On Tackling Influencers' Fake FollowersUnilever's marketing boss Keith Weed is warning influencers that the only w ...
- Google Pushes Hard To Regulate Search AdsGoogle began restricting third-party tech support service ads worldwide and plans ...
- Ads.txt Is Only The First Step In Combating Ad FraudAdland needs to know that ads.txt is more of a welcome sta ...
- Publicis And Group M Get Media Gold From The IABPublicis Media and Group M have earned IAB Gold Standard certification, "Campaig ...
- Close Your Eyes, Make A WishLast month the WFA dropped a little bomb: eight principles designed ...
- 'The Guardian' Proves Fraudsters Target Video And Ads.txt WorksAccording to eMarketer a recent test carried out by "The Guardian" show ...
- Ads.txt Protects Three In Four Video Ads At 'The Guardian'Ever wondered what would happen if you turned ads.txt off? "The Guardia ...
- Facebook And Instagram Achieve Gold StandardFacebook and Instagram have been awarded the IAB UK's Gold Standard, "Mobi ...
- One In Eight Instagram Influencers Are Buying FollowersOne in eight Instagram influencers has bought followers in the past s ...
- 96% Of Marketers Show Why Influencer Marketing Needs Cleaning Up65% of advertisers will invest more in the channel this year, y ...
- Telaria Inks Deal With White Ops For Fraud PreventionEvery ad request made through Telaria's video management platform will be scann ...
- Be Wary Of Ad-Tech Stories That Are Too Good To Be TrueWhile companies in the advertising, marketing and media worlds are entitled ...
- Mobile App Ad Fraud Can Cost Brands Up To $75MIt's no secret that mobile ad fraud is a massive problem. Le ...
- Time Is Key To Switching Adland's Focus From Hygiene To EffectivenessThe conversation is set to change from technicalities to effectiveness. Time expos ...
- The 7 Deadly Sins That Give Away A Crooked InfluencerBrands are wasting fortunes on rogue influencers selling bots rather than eyeball ...
