The supply-side video advertising platform Telaria is partnering with the cybersecurity firm White Ops on a new solution for fraud prevention.
Every ad request made
through Telaria’s video management platform will be scanned by White Ops, to prevent demand-side platforms (DSPs) from buying fraudulent traffic.
The deal with White Ops is part of Telaria’s Fraud Fighter solution, which the company describes as "an ongoing, platform-wide initiative that reinforces to DSP partners and their clients that video inventory transacted on the Telaria platform will meet or exceed industry brand safety standards.”
Fraud prevention has become a hot-button issue for digital ad buyers and sellers, and both publishers and marketplaces have been taking action and forming partnerships to try and mitigate and in some cases eliminate fraudulent inventory or traffic.
The risk for fraud is particularly fraught in connected TV and premium video, where high CPMs make for a tempting target.