- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For Brands
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
White Ops' prevention API, supported by advanced bot detection techniques, accurately predic ...
- Ad Fraudsters Exploit Massive Loophole In OTT
Mediapsssst, Richard Whitman - Tuesday, May 14, 2019
It's one of the industry's fastest-growing ad channels -- and according ...
- Digital Ad Fraud Down: What Does That Really Mean?
Media Insider, Maarten Albarda - Friday, May 3, 2019
Yes, it is good news that we are down 11% on b ...
- Report: Bot Fraud Losses Will Be Down 11% This Year Vs. 2017
MAD, Steve McClellan - Wednesday, May 1, 2019
Economic losses due to bot fraud are projected to reach $5.8 billi ...
- Assessing Buy Side's Role In App-Ads.txt, Sellers.json Adoption
Digital News Daily, Anne Frisbie - Wednesday, May 1, 2019
Without app-ads.txt in place, nefarious players can masquerade as legitimate apps a ...
- ANA To Ad Fraud: Drop Dead, We're Winning
MediaDailyNews, Joe Mandese - Wednesday, May 1, 2019
In the war on digital fraud, the ad industry is winning. That ...
- MRC To Overhaul Invalid Traffic Guidelines, Will Introduce A 'Decision Rate'
MediaDailyNews, Joe Mandese - Tuesday, April 30, 2019
Industry media ratings watchdog the Media Rating Council next week will beg ...
- Trustworthy Accountability Group Reaches Milestone With 500th Member
Digital News Daily, Wendy Davis - Wednesday, April 24, 2019
The organization saw membership balloon after the Interactive Advertising Bureau required i ...
- Is Ad Fraud Inevitable?
MediaDailyNews, George Simpson - Thursday, April 18, 2019
Is there any real difference between fraud related to well-meaning vendors vers ...
- Fraudulent Apps Skyrocket, Brands Must Adopt Safeguards
Mobile Insider, Gavin O'Malley - Thursday, April 18, 2019
The total number of fraudulent apps has increased by 159% from 20 ...
- Programmatic Overtakes Direct, But In-App Still Needs Work
London Blog, Sean Hargrave - Tuesday, April 2, 2019
Programmatic is now more reliable than direct for viewability, the latest resear ...
- 'Newsweek' Gains TAG Certification, Sees Uptick In Audience Numbers
Publishers Daily, Melynda Fuller - Wednesday, March 27, 2019
The magazine's recent uptick in year-over-year audience numbers is expected to he ...
- Is In-App Advertising Safer For Brands?
Digital News Daily, Laurie Sullivan - Monday, March 25, 2019
Pervasive device IDs and the ability to segment based on location crea ...
- Bing Ads Removed 900 Million Bad Advertisements In 2018
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 25, 2019
The huge number of search ads removed by Bing and Google demonstrat ...
- ANA Launches Trust Consortium
Digital News Daily, Wendy Davis - Tuesday, March 19, 2019
The Association of National Advertisers has launched a new "Trust Consortium" aim ...
- Significant Rise In Digital Ad Fraud In Q4 2018
Digital News Daily, Alex Weprin - Monday, March 18, 2019
The U.S. had an average fraud rate of 21% in Q4, ...
- Programmatic Fraud Expands, Especially In Big English-Language Markets
Research Intelligencer, Joe Mandese - Monday, March 18, 2019
Ad fraud is on the rise, and some English-language nations are amo ...
- Google Terminated Nearly 1 Million Bad Advertiser Accounts, 2.3 Billion Ads In 2018
Digital News Daily, Laurie Sullivan - Thursday, March 14, 2019
Google blocked 2.3 billion ads in 2018 -- about 6 million ea ...
- Tim Berners-Lee Looks To Rid World Wide Web, At 30, Of Misinformation, Clickbait
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 12, 2019
Berners-Lee calls on the global web community to work with the W ...
- OTT Ad Inventory: 18% Is Fraudulent
Digital News Daily, Alex Weprin - Thursday, March 7, 2019
While OTT platforms have many built-in advantages compared to more open digit ...
- The War On Digital Ad Fraud Is Not Winnable -- Let's Reset The Argument
Media Insider, Maarten Albarda - Friday, March 8, 2019
Advertisers continue to plow enormous amounts of money into digital advertising, a ...
- Brands Lose Up To An Estimated $50 Billion Annually From Ad Fraud
Digital News Daily, Laurie Sullivan - Tuesday, March 5, 2019
About three-quarters of U.S. fraudulent advertising traffic is "sophisticated" invalid traffic, accordi ...
- The Inside Skinny Of Link Manipulation
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 6, 2019
Russ Jones, principal search scientist at Moz, talks about link manipulation a ...
- Facebook Sues Over Phony Accounts
Digital News Daily, Wendy Davis - Monday, March 4, 2019
"Fake and inauthentic accounts can be used for spam and phishing campaign ...
- Oracle Moat Analytics Receives MRC Accreditation, Explains Move Into Ad Fraud Detection
Digital News Daily, Laurie Sullivan - Thursday, February 28, 2019
Moat Analytics, an Oracle Data Cloud company, has earned Media Rating Counc ...
- In-App Ads Better Hedge Against Fraud
Mobile Insider, Gavin O'Malley - Thursday, February 28, 2019
During the second half of 2018, in-app advertising experienced 25% fewer fraudule ...
- Hundreds Of Android Apps Found To Serve Invisible Ads
Digital News Daily, Wendy Davis - Wednesday, February 20, 2019
A massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps th ...
- More Than A Fifth Of App Downloads Feared To Be Fraudulent
Around the Net In MAD London, Sean Hargrave - Thursday, February 14, 2019
Research from mobile fraud detecting company Interceptd claims to show fraudulent a ...
- Google Rallies Advertising Industry At IAB Summit To Stop Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 12, 2019
Google Senior Product Manager and co-creator of ads.txt Per Bjorke rallied advertiser ...
- Ads.txt Expose Proves There's No Perfect Solution To Fraud, Except Vigilance
RTBlog, Joe Mandese - Monday, February 11, 2019
The good news is that the Interactive Advertising Bureau's ads.txt initiative h ...