- In-App Fraud, Targeting Present Major Challenges For Holiday Season
Data & Programmatic Insider, Laurie Sullivan - Monday, October 21, 2019
Companies are forecast to spend $77 billion on mobile in-app advertising th ...
- What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?
Media Insider, Dave Morgan - Thursday, October 17, 2019
Folks would be up in arms. Yet how come most yawn wh ...
- MediaMath Launches Source Platform With Ad Tech Leaders, Publishers
Publishers Daily, Melynda Fuller - Thursday, October 3, 2019
Source is being designed to deliver a transparent and accountable supply cha ...
- Programmatic for Engagement
Show Daily, Nina Lentini - Friday, October 4, 2019
Over at Publishers Clearing House, "often our users look like bots becau ...
- ANA Finds Media Rebates Paid To Agencies No. 1 Trust 'Breakdown'
Research Intelligencer, Joe Mandese - Tuesday, September 24, 2019
Media rebates paid to ad agencies, but not disclosed to their client ...
- Researchers Find Malicious Auto-Redirect Ads In Programmatic Video
Digital News Daily, Laurie Sullivan - Friday, September 20, 2019
A new form of auto-redirect malvertising hidden in the code of programmatical ...
- TV Should Bring Digital Approach To Advertising -- But Avoid Digital's Pollutants
Media Insider, Dave Morgan - Thursday, September 12, 2019
There are some areas of digital that television needs to completely avoi ...
- 80% Of Ad Fraud Comes From China, GroupM Claims
Around the Net In MAD London, Sean Hargrave - Tuesday, September 10, 2019
GroupM is claiming its research shows that more than 80% of ...
- Forget Trade Wars - It's Ad Fraud China Needs To Be Tackled On
London Blog, Sean Hargrave - Tuesday, September 10, 2019
China accounts for 83% of global ad fraud, yet has a digit ...
- Did The UK Just Crack Viewability?
London Blog, Sean Hargrave - Wednesday, September 4, 2019
The UK just hit 70% in viewability for the first time ...
- IAS Report Continues Trend Of Mixed Digital Ad Quality Signals
Research Intelligencer, Joe Mandese - Wednesday, September 4, 2019
Yet another reputable source -- IAS (Integral Ad Science) -- reports mix ...
- Location-Based Ad Fraud: Probably Worse Than You Think
Video Insider, Karlene Lukovitz - Tuesday, August 27, 2019
Between 30% and 80% of location ad spend is being wasted d ...
- How Ann Summers Tackled Hijacked Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, August 15, 2019
About 19.3% of site visitors to UK retailer Ann Summers were bei ...
- Facebook Sues Two Developers Over Mobile Ad Fraud
Digital News Daily, Wendy Davis - Wednesday, August 7, 2019
The sophisticated scheme involved efforts to make it seem that fake clic ...
- IAB Tech Lab Releases Final Ad Fraud Specs
Digital News Daily, Laurie Sullivan - Wednesday, July 31, 2019
The IAB Tech Lab on Wednesday released the final specs for sellers.js ...
- Report Finds Ad Fraud Approaching One-Fifth Of User Traffic
Research Intelligencer, Joe Mandese - Wednesday, July 10, 2019
Invalid or fraudulent user traffic now accounts for 18% of all us ...
- To Take On Big Fights Like Ad Fraud, Marketers Need To Smarten Up
MAD, Paul Stringer - Wednesday, July 3, 2019
Ignorance might be bliss, but it is no longer an option. Billio ...
- A Cross-Channel Programmatic Bidding Option With Viewability, Fraud Predictions
Data & Programmatic Insider, Laurie Sullivan - Monday, June 24, 2019
Viant has been working for years to wipe out fraudulent impressions fr ...
- Influencer Marketing Laid Bare On 'Love Island'?
London Blog, Sean Hargrave - Friday, June 21, 2019
Time to switch to micro influencers and look beyond "likes" and "follower ...
- 'Love Island' Contestants Found To Have Massive Fake Followings
Around the Net In MAD London, Sean Hargrave - Thursday, June 20, 2019
Who would have guess it? Turns out an investigation into the lar ...
- Uber Refiles Suit, Alleges 100+ Ad Nets/Publishers With 'Tens Of Millions' In Mobile Ad Fraud
MediaDailyNews, Joe Mandese - Wednesday, June 19, 2019
The suit is a refiling of one made in 2017 against Dentsu ...
- Brand Safety Institute Launches New Certification Program
Digital News Daily, Wendy Davis - Tuesday, June 18, 2019
The Brand Safety Institute will offer instruction in 10 subjects, including combatti ...
- Mobile App Brand Safety Violations Soar 194%
Around the Net In MAD London, Sean Hargrave - Monday, June 17, 2019
Mobile app fraud is ballooning, according to Double Verify's Global Insights 20 ...
- Could Apple's Anonymous Sign-Ins Raise Ad Fraud?
Around the Net In MAD London, Sean Hargrave - Monday, June 17, 2019
Mobile marketing experts are warning Apple that its new log-in feature cou ...
- Brand Safety Issues Soar In Mobile Advertising
London Blog, Sean Hargrave - Monday, June 17, 2019
As dollars flow to the new channel, the risk of ad fra ...
- Verizon Teams With IAS Against Connected TV Ad Fraud: NBCU, CBSi Among 8 CTV Suppliers Participating
Digital News Daily, Joe Mandese - Friday, June 7, 2019
Integral Ad Science this week announced the launch of a new servi ...
- Friend Or Fraud? Can You Tell The Difference?
MAD London, Stefano Vegnaduzzo - Tuesday, May 21, 2019
Fraud is a lot more difficult to stop, without impacting proper traffi ...
- Malvertising Found In 1 In Every 100 Ad Impressions
Digital News Daily, Laurie Sullivan - Friday, May 17, 2019
Memorial Day could be the date of the next online advertising att ...
- Analysis Reveals 'Brand Safety' Takes Many Forms
Research Intelligencer, Joe Mandese - Friday, May 17, 2019
Explicit forms of "criminal activity," including outright fraud, malware, data privacy hack ...
- The Next Big Source Of Ad Fraud: Attribution
MediaDailyNews, Joe Mandese - Friday, May 17, 2019
MALAGA, SPAIN -- The next new vector for ad fraud doesn't invol ...