Uber Refiles Suit, Alleges 100+ Ad Nets/Publishers With 'Tens Of Millions' In Mobile Ad Fraud

Ride-sharing service Uber has filed a lawsuit alleging more than 100 companies committed “tens of millions of dollars” in mobile advertising fraud, including ad networks and publishers that are mostly unnamed.

The suit, which is a refiling of one previously made against Dentsu’s Fetch mobile ad unit, now names Hydrane SAS, Bidmotion, Taptica Ltd., YouAppi Inc., AdAction Interactive Ltd., and 100 companies “presently unknown to Uber” with false conversions (downloads of the Uber app).

The new suit alleges the defendants engaged in a number of fraudulent practices including “deceptive naming,” “missing device IDs,” “SDK outliers,” and “non-mobile optimized sites” that contributed to inflated click estimates vs. actual app users.



Citing an example generated by YouAppi, the suit illustrates how the “number of daily reported clicks on Uber advertisements” exceeded the “number of daily active users (DAU) of those apps.”

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