- Brand Safety Institute Names BabyCenter Veteran 'Officer In Residence'
Digital News Daily, Wendy Davis - Wednesday, April 15, 2020
Former BabyCenter programmatic executive Christine Desrosiers will help the Brand Safety Institu ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Pinterest will now authenticate ad viewability on its platform for advertisers. T ...
- Another Large-Scale Ad Scam Spotlights Vulnerability of OTT/CTV
Advanced TV Insider, Karlene Lukovitz - Friday, March 27, 2020
A new, and apparently still active, spoofing scam appears to have misdirect ...
- TransUnion: Social Distancing Predicted To Increase Online Fraud As Ecommerce Purchases Rise
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
TransUnion identified a 23% increase in ecommerce transactions in the week aft ...
- TAG Recertifies 125 Companies
Digital News Daily, Wendy Davis - Thursday, March 12, 2020
The Trustworthy Accountability Group, which currently has around 600 members worldwide, offe ...
- Noncompliant Pharma Ads On Google Issued FDA Warning
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
The FDA has issued the first warning letter specific to paid-search a ...
- TAG Claims A 90% Reduction In Ad Fraud
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2020
The Trustworthy Accountability Group (TAG) has published a report which claims th ...
- Martin Lewis Calls On Publishers To Deal With Scammer Advertising
Around the Net In MAD London, Sean Hargrave - Friday, February 28, 2020
MoneySavingExpert.com founder Martin Lewis is calling on publishers to tackle fake ne ...
- Amazon Cracks Down On False Promotional Claims, Price Gouging Related To Coronavirus
Performance Marketing Insider, Laurie Sullivan - Friday, February 28, 2020
In the past few weeks, Amazon stopped more than one million produc ...
- LADbible Becomes First Social Publisher To Achieve Gold Standard
Around the Net In MAD London, Sean Hargrave - Wednesday, February 26, 2020
"Mobile Marketing" brings news that LADbible has become the first social publish ...
- Ads.txt Means Ad Fraudsters Are Upping Their Game
London Blog, Sean Hargrave - Tuesday, February 25, 2020
The latest bot to be discovered has already earned $15m from sophisticat ...
- Google Removes Nearly 600 Apps From Google Play Store
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 20, 2020
Nearly 600 apps have been removed from the Google Play Store, Goog ...
- Has Influencer Marketing Just Been Busted?
London Blog, Sean Hargrave - Thursday, February 20, 2020
Engagement is down in countries where likes are hidden as well ...
- In-Game Advertising, Fraud Detection Partnership Identifies Invalid Ads
Digital News Daily, Laurie Sullivan - Monday, February 17, 2020
In-game advertising got a lift Monday with the partnership of Anzu.io a ...
- Google AdSense Publishers Hit With Ad Extortion Email
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 17, 2020
A scheme targeting Web site owners serving banner ads through AdSense ...
- Report Projects OTT Ad Fraud At $4.1 Billion, 17% Of All Impressions
Research Intelligencer, Joe Mandese - Monday, February 17, 2020
A new report from cybersecurity firm CHEQ and the University of Baltimo ...
- Practical Ways To Protect Campaigns And Staunch Growing CTV Ad Fraud
Advanced TV Insider, Karlene Lukovitz - Friday, February 7, 2020
Ad fraud in the CTV environment has grown along with ad spen ...
- The State Of The Digital Advertising Union
Media Insider, Maarten Albarda - Friday, February 7, 2020
We are still seeing digital ad fraud at an industrial scale, a ...
- AdEx Develops Way Of Targeting Ads Without Loading, Storing Data
Digital News Daily, Laurie Sullivan - Tuesday, February 4, 2020
AdEx Network, a decentralized ad platform, opened its technology to all advertise ...
- MRC Proposes Ad Fraud Updates Covering In-App, OTT, Adds A 'Decision Rate' Calculation
MediaDailyNews, Joe Mandese - Wednesday, February 5, 2020
In an effort to "modernize" the ad industry's guidelines for accounting f ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad Fraud
Digital News Daily, Laurie Sullivan - Thursday, January 30, 2020
Sophisticated malware that lives on a person's device can now learn a ...
- Fraudsters Use Grindr To Target Roku Apps, Turn $1 CPMs Into $25
Digital News Daily, Karlene Lukovitz - Monday, January 27, 2020
Fraudsters exploited mobile ad-security loopholes via Grindr users' devices and Roku ap ...
- OTT Budgets: The Latest Target For Ad Fraudsters
MAD, Mark Andrews - Friday, January 24, 2020
Ad fraudsters are constantly finding new ways to raid media budgets. Rig ...
- Ad Fraud Firm MMI Taps Dentsu Aegis' Thomson, Trust Metrics' Goldberg
MediaDailyNews, Joe Mandese - Thursday, January 2, 2020
Ad fraud prevention firm Method Media Intelligence (MMI) has tapped former Dent ...
- Ad Threats Becoming Massive Data Security Problem
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 31, 2019
The Devcon 2019 Holiday Threat Report provides insights into what advertisers c ...
- Facebook Nears Settlement With Alleged Distributors Of Ad-Fraud Software
Digital News Daily, Wendy Davis - Thursday, December 26, 2019
Facebook is close to settling a lawsuit it brought against two develope ...
- What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?
Media Insider, Dave Morgan - Thursday, December 26, 2019
Folks would be up in arms. Yet how come most yawn wh ...
- Facebook Sues Alleged Distributor Of Ad-Serving Malware
Digital News Daily, Wendy Davis - Thursday, December 5, 2019
Facebook on Thursday sued a Hong Kong company that allegedly duped w ...
- Report Finds Agency Digital Ad Fraud Rates Drop To 1.41%, Lowest So Far
Research Intelligencer, Joe Mandese - Thursday, November 14, 2019
The ad industry has made strides filtering fraudulent ads out of digit ...
- Avoid 'A Nightmare Before Christmas': Protect Your Seasonal Advertising Buys
MAD London, Nick Morley - Wednesday, November 6, 2019
The race is on to beat fraud and improve viewability when spendi ...