Tag results for "ad fraud"
- Practical Ways To Protect Campaigns And Staunch Growing CTV Ad FraudAd fraud in the CTV environment has grown along with ad spen ...
- The State Of The Digital Advertising UnionWe are still seeing digital ad fraud at an industrial scale, a ...
- AdEx Develops Way Of Targeting Ads Without Loading, Storing DataAdEx Network, a decentralized ad platform, opened its technology to all advertise ...
- MRC Proposes Ad Fraud Updates Covering In-App, OTT, Adds A 'Decision Rate' CalculationIn an effort to "modernize" the ad industry's guidelines for accounting f ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad FraudSophisticated malware that lives on a person's device can now learn a ...
- Fraudsters Use Grindr To Target Roku Apps, Turn $1 CPMs Into $25Fraudsters exploited mobile ad-security loopholes via Grindr users' devices and Roku ap ...
- OTT Budgets: The Latest Target For Ad FraudstersAd fraudsters are constantly finding new ways to raid media budgets. Rig ...
- Ad Fraud Firm MMI Taps Dentsu Aegis' Thomson, Trust Metrics' GoldbergAd fraud prevention firm Method Media Intelligence (MMI) has tapped former Dent ...
- Ad Threats Becoming Massive Data Security ProblemThe Devcon 2019 Holiday Threat Report provides insights into what advertisers c ...
- Facebook Nears Settlement With Alleged Distributors Of Ad-Fraud SoftwareFacebook is close to settling a lawsuit it brought against two develope ...
- What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?Folks would be up in arms. Yet how come most yawn wh ...
- Facebook Sues Alleged Distributor Of Ad-Serving MalwareFacebook on Thursday sued a Hong Kong company that allegedly duped w ...
- Report Finds Agency Digital Ad Fraud Rates Drop To 1.41%, Lowest So FarThe ad industry has made strides filtering fraudulent ads out of digit ...
- Avoid 'A Nightmare Before Christmas': Protect Your Seasonal Advertising BuysThe race is on to beat fraud and improve viewability when spendi ...
- In-App Fraud, Targeting Present Major Challenges For Holiday SeasonCompanies are forecast to spend $77 billion on mobile in-app advertising th ...
- What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?Folks would be up in arms. Yet how come most yawn wh ...
- MediaMath Launches Source Platform With Ad Tech Leaders, PublishersSource is being designed to deliver a transparent and accountable supply cha ...
- Programmatic for EngagementOver at Publishers Clearing House, "often our users look like bots becau ...
- ANA Finds Media Rebates Paid To Agencies No. 1 Trust 'Breakdown'Media rebates paid to ad agencies, but not disclosed to their client ...
- Researchers Find Malicious Auto-Redirect Ads In Programmatic VideoA new form of auto-redirect malvertising hidden in the code of programmatical ...
- TV Should Bring Digital Approach To Advertising -- But Avoid Digital's PollutantsThere are some areas of digital that television needs to completely avoi ...
- 80% Of Ad Fraud Comes From China, GroupM ClaimsGroupM is claiming its research shows that more than 80% of ...
- Forget Trade Wars - It's Ad Fraud China Needs To Be Tackled OnChina accounts for 83% of global ad fraud, yet has a digit ...
- Did The UK Just Crack Viewability?The UK just hit 70% in viewability for the first time ...
- IAS Report Continues Trend Of Mixed Digital Ad Quality SignalsYet another reputable source -- IAS (Integral Ad Science) -- reports mix ...
- Location-Based Ad Fraud: Probably Worse Than You ThinkBetween 30% and 80% of location ad spend is being wasted d ...
- How Ann Summers Tackled Hijacked AdsAbout 19.3% of site visitors to UK retailer Ann Summers were bei ...
- Facebook Sues Two Developers Over Mobile Ad FraudThe sophisticated scheme involved efforts to make it seem that fake clic ...
- IAB Tech Lab Releases Final Ad Fraud SpecsThe IAB Tech Lab on Wednesday released the final specs for sellers.js ...
- Report Finds Ad Fraud Approaching One-Fifth Of User TrafficInvalid or fraudulent user traffic now accounts for 18% of all us ...
