- Netflix Viewing Slows Globally, Total U.S. Viewing Up 15%
Television News Daily, Wayne Friedman - Thursday, September 26, 2024
Although Netflix continues to see strong global subscriber growth, total viewing hou ...
- CTV Attacking The Walled Garden Fortress: A Little At A Time?
TV Watch, Wayne Friedman - Thursday, September 26, 2024
"Open internet" had $35 billion in estimated ad spend in 2023, wi ...
- TV Ad Viewing Time Slips 1% In August, Analyst Finds
Television News Daily, Wayne Friedman - Saturday, September 21, 2024
Total ad time viewed was 4.5 billion hours - at 13% ...
- Roku Starts Ad Manager 'Democratizing' CTV Access
Television News Daily, Wayne Friedman - Thursday, September 19, 2024
Roku says advertisers can buy and optimize ads not just on Ro ...
- An Off-Platform Solution For In-Game Advertising
Media 3.0, Colin Kirkland - Tuesday, September 10, 2024
"We're the gamers' companions, allowing them to play better, win and bett ...
- Analyst Outlines Google Future Post-Antitrust Trial
MediaDailyNews, Laurie Sullivan - Thursday, September 5, 2024
An analyst group at Wedbush published a research note describing the anticipat ...
- DoubleClick Pitch Deck Shows Importance Of Google's Acquisition
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 4, 2024
A leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- Amazon's Media Agency Review: What Does It Mean For Future Upfront Deals?
TV Watch, Wayne Friedman - Thursday, August 29, 2024
Amazon reportedly pulls in $46.9 billion a year in overall global advertisin ...
- Dems Outspend GOP More Than 2-to-1 In Future Presidential Ad Bookings
Marketing Politics Weekly, Joe Mandese - Tuesday, August 27, 2024
On average, Democrats have booked $27.6 million per week in presidential spendi ...
- Dentsu Becomes Fan Of Sports Lab, Uses Team/League Data To Target Consumers
Planning & Buying Insider, Joe Mandese - Thursday, August 22, 2024
Dentsu is taking the field with Sports Innovation Lab to create ne ...
- A Tale Of 2 Upfronts: Linear -4%, Streaming +35%
Television News Daily, Wayne Friedman - Wednesday, August 21, 2024
It was the best of streaming sales, it was the worst ...
- Google: Interoperability Or Signs Of Monopoly
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 20, 2024
Dismantling years of investments and reinvestments of profit to build what so ...
- Q2 U.S. Streaming Consumer Spending Soars 27%
Television News Daily, Wayne Friedman - Tuesday, August 13, 2024
U.S. streaming video consumer subscription spending was $11 billion in Q2 ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process
Performance Marketing Insider, Laurie Sullivan - Monday, August 12, 2024
Audiences are built and questions are asked, with answers showing how ...
- CTV Demand Pushes Trade Desk Q2 Up 26%
Television News Daily, Wayne Friedman - Monday, August 12, 2024
With Q2 revenues at $585 million vs. analysts' estimates of $578 millio ...
- Axis Teams Up With House Of Pubs To Drive Programmatic Buying
Publishers Daily, Ray Schultz - Thursday, August 8, 2024
The network of independent publishers, which drives direct traffic for in-app, CT ...
- 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie Tickets
MediaDailyNews, Colin Kirkland - Wednesday, August 7, 2024
In a first for Roblox as it "tests and invests in commerce ...
- NBC Olympics Programmatic: Will Brands Stay When The Games End?
TV Watch, Wayne Friedman - Wednesday, August 7, 2024
Around 55% of programmatic advertisers are spending less than $5 million overa ...
- Disney Completes Upfront, Sales Rise 5%
Television News Daily, Wayne Friedman - Thursday, August 1, 2024
Disney Advertising has concluded its upfront deals, with volume and revenue ...
- Flightpath To Debut YouTube Predictive Analytics For Podcasts
Publishers Daily, Ray Schultz - Tuesday, July 30, 2024
The analytics tool will help podcast producers unify their inventory management tool ...
- Netflix Estimated For 78% Growth By 2027 - Without Sports, Higher Ad Revenue
TV Watch, Wayne Friedman - Monday, July 29, 2024
Analysts believe Netflix's scale and high-quality, in-demand content will help it ...
- Harris Enters Race: Is Political Ad Spend Suddenly Accelerating?
TV Watch, Wayne Friedman - Wednesday, July 24, 2024
The campaign for Kamala Harris, the new Democrat Presidential candidate, raised ...
- NBCU: Upfront Sales Complete, With 'Modest Growth'
Television News Daily, Wayne Friedman - Friday, July 19, 2024
NBCU says it saw growth of 45% in prime-time program advertising a ...
- Did Google Performance Falter During A Surge Of Ad Requests?
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 17, 2024
Google appeared to use a backup plan to fulfill bid and ...
- Microsoft Charts Path With Criteo Integration To Strengthen Retail Media
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
The partnership integrates Microsoft Advertising Network, providing access to Criteo's retail-media supp ...
- Web Traffic Failure Hit 14% In Q1: Programmatic Report
Publishers Daily, Ray Schultz - Sunday, July 7, 2024
Invalid traffic, including some from ad fraud, fueled a double-digit failure ra ...
- Upfront TV Ad Prognosis? Slow-Moving, On A Questionable Front
TV Watch, Wayne Friedman - Tuesday, July 2, 2024
Streaming scatter revenue is expected to decline to $10.14 billion from $10. ...
- Authenticity Proven To Reduce Digital Ads' Carbon Footprint
Performance Marketing Insider, Laurie Sullivan - Thursday, June 27, 2024
Global analysis of more than one trillion ad impressions in display a ...
- Analyst Projects CPM Declines For Linear, Streaming Upfronts
Television News Daily, Wayne Friedman - Thursday, June 27, 2024
The total U.S. TV ad marketplace will inch up less than ...
- Netflix Extends Microsoft Partnership To Support CTV Ads, Campaigns
MediaDailyNews, Laurie Sullivan - Monday, June 24, 2024
The extended partnership will support CTV ads in its ad platform a ...