• by Ray Schultz , November 6, 2024

DoubleVerify, a digital media measurement platform, has launched a product to help publishers gain inventory and campaign insight 

The new tool, DV Attention for Publishers, provides inventory data, including more than 15 metrics across 10+ dimensions of inventory, the firm says. 

The goal is to supply publishers with “the data they need to understand how attention impacts campaign outcomes, leading to stronger partnerships with brands based on privacy-friendly metrics," says Steven Woolway, executive vice president of business development at DoubleVerify. 

Woolway adds, “With attention growing in popularity, publishers need actionable insights into inventory performance to maintain their competitive edge.”

According to DoubleVerify, DV Attention for Publishers offers:

• Campaign and Inventory Metrics broken down by ad unit, device type, media type, advertiser, order, line item and other dimensions
  
• Ability to boost campaign performance beyond traditional metrics like viewability and click-through rates
  
• Advertiser Vertical Attention Benchmarks provides attention performance benchmarks based on specific advertiser verticals, allowing publishers to assess how their inventory performs in relation to industry standards

In addition, publishers can access attention data across their open web and in-app campaigns and inventory. 

The new product is now available to DoubleVerify’s publishing clients.