Tag results for "ad inventory"
- Streaming, Linear TV Scatter Pricing Still Weak, But Higher Volume: AnalystAlthough there are some signs that the ad business is recovering, ...
- U.S. Ad Market Posts First Consecutive Monthly Gain Since June 2022While August's 1.2% expansion was modest, it follows July's 6.2% growth. ...
- DoubleVerify And Outbrain Partner On Pre-Bid Fraud Avoidance ToolsDoubleVerify's solutions will be integrated into Outbrain's branding platform Onyx. ...
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS IntegrationsThe direct, server-to-server connections allow CTV publishers to easily extend their invento ...
- The Trade Desk, ZoomInfo Enable Programmatic B2B BuysThe new capability "really can change the way B2B marketers plan a ...
- Why The Streaming, Linear TV Worlds Should Care About 'Outstream' Video AdsNow that we're seeing real fungibility of linear TV annual ad spe ...
- Lamar Uses Vistar SSP To Launch Programmatic Buying For Its Airport NetworkLamar has digital advertising inventory in 25 airports across the country capab ...
- Bidstack Looks To Boost In-Game Ad Reach With Venatus Inventory DealBidstack has announced a partnership that will provide ad-technology company Venatus wi ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'Google disputes reports that it issued refunds to some advertisers to f ...
- Netflix Hunkers Down To Push Ad Business Straight UpNetflix is now unhappy with Microsoft because it has not sold enou ...
- YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DVYouTube Shorts, Google's short-form video experience for users, expanded relationships with Integr ...
- Premium Inventory Access Drives ATV Spend Increases: SurveyMarketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%Ad spend grew across many major digital platforms that Tinuiti supports. Fashi ...
- NBC Finishes Upfront 'Roughly In Line' With Last YearAmid an uncertain TV ad marketplace, including disruptive strikes, NBCU has finish ...
- Write This, Act Out: Selling The Upfront Amid Strikes, Weaker ProjectionsAmid the disruption of actors' strikes on top of writers' strikes, upfro ...
- Flipboard Launches Interest Collectives To Drive Contextual AdvertisingThe Interest Collectives program features Travel, Tech and Finance Collectives. ...
- Yahoo Backstage To Give Advertisers A Direct Connection To Publishers' InventoryYahoo Advertising is starting up Yahoo Backstage, providing advertisers with a dire ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr AcquisitionMicrosoft inventory will transition to in-house sales teams and technology with t ...
- Walmart Connect Makes Available NBCU's Live Streaming Inventory, Shares ResultsNBCU, Roku, TikTok, and TalkShopLive today shared campaigns and results from partnershi ...
- Criteo Teams With Omnicom Media Group To Launch 'Commerce-Built' SSPThe platform "marks a significant step forward for the industry by enabli ...
- Dish Media Blends CTV, Linear TV Ads Programmatically, Extends Ad Reach'Dish Connected' can blend CTV and linear TV addressable TV inventory throu ...
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, SustainabilityLoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'"We are more relevant and vital than ever as a platform," sa ...
- U.S. TV Station Syndication Outlook: Cheaper Shows To Come Amid Rising CTV?What is the outlook for the U.S. syndication business in this massi ...
- Data Reveals Programmatic Cookie Alternative Pricing, ImpressionsData shows how cookie alternatives can generate additional revenue for publishers outsi ...
- NBCU To Start Local TV Ad Deal-Making Guarantees Using Comscore In 31 MarketsNBCU says it will transact with local advertisers using Comscore across ...
- Fox Cable Ad Sales Sink 6%, Takes $50M Loss From DominionFox News Media witnessed an "elevated supply in the direct response marketplac ...
- NewFronts: Disney To Report Always-On Ad Performance Insights, Starting With HuluDisney has teamed with Innovid to enable actionable insights in digital a ...
- Teads Expands CTV Programmatic InternationallyThe CTV offering is now available in Canada, the U.K., Brazil a ...
- NBA Scores Strong Ratings, Ad Deals Vs. Year AgoViewing for early rounds of the NBA playoffs is up 12% v ...
