Tag results for "ad inventory"
- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply ChainPublishers and advertisers working to launch ad inventory that emits less carb ...
- How Teads Reduced Carbon Emissions For Ad Media When Working With Scope3Global media platform Teads shared the key carbon benefits of working wi ...
- TV Networks Getting Dropped: What Are The Real Business Issues?Cable TV networks might want to spell out exactly what the moneta ...
- Apple Privacy Changes Lead to Unsold iOS InventoryConnatix says the problem of unsold iOS can be turned around wi ...
- The Drama Behind Upfront Price And Volume: Make Your Bets Now - Or Later?The downside when you want to lift or increase pricing more th ...
- MRC Accredits Mediaocean Stack For Ad Verification Across Digital Media, Including CTVThe new accreditations follow renewals of previous ones granted to Mediaocean ad-servi ...
- Google Adds Performance Max Features, Automates Campaigns To Work Across All Ad InventoryGoogle will soon roll out four features for Performance Max, from exclusio ...
- In The Imperfect Upfront Race, Time To Move To Front Of The PackEven with ever more scarce linear impressions, brand marketers are still focus ...
- Checkout These Items Still Left In My NBCU23 CartOne of the stories buried in the deluge of announcements unveiled ...
- What's The Super Bowl Of Outdoor Buys? (Turns Out, It's Not Necessarily The Super Bowl)"For the price of [an in-game] Super Bowl spot, you could ha ...
- Fox Sells Out Super Bowl, Peak :30s Go For $7M+The cryptocurrency "implosion" and advertisers' concerns about the global economy slowed t ...
- 'Where's Disney?'That's what a veteran source asked when we reported that OpenAP form ...
- Netflix: Now At 600,000 'Monthly Active Users' For Its Ad OptionNetflix has told media agencies it now has 600,000 "monthly active user ...
- SoundCloud And Pandora Extend Advertising Relationship With SXM MediaThe exclusive deal will continue into 2024, enabling advertisers and brands ...
- DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions MonthlyBeatSting is costing advertisers up to $1 million per month by creati ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To UseJamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- Brightcove, Magnite Partner To Enhance Ad MonetizationIntegrating with Magnite's SpringServe ad server will give customers a transparent vi ...
- TV Advertising To Sink 8.2% In 2023 Amid Economic ConcernsAmidst looming economic concerns, total TV advertising for 2023 is expected ...
- IAS Partners With Gadsme To Provide Greater Transparency For In-Game Ad PerformanceIAS aims to to provide greater transparency for in-game ad performance ...
- Against The TV Ad Grain: Trade Desk's Q3 Revenue Soars A Strong 31%Although other TV and CTV ad platforms have had challenges, The Tra ...
- Fox Corp.'s OneFOX Strikes SSP Deal With FreeWheelThe deal will work with Fox's OneFOX video inventory to manage direct-so ...
- Meta Receives MRC Accreditation For Parts Of Its Brand Safety SolutionsThe accreditation applies only to Facebook's direct monetization controls, but Meta h ...
- MNTN, Index Exchange Find Diamond In CTV Through Performance"All our brands back into some sort of a return-on-ad-spend metric," sa ...
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online TrafficFood, Home & Garden, and Travel are the categories less likely ...
- Fox Corp. Inks Programmatic Deal With SSP MagniteThe deal with Magnite will give marketers programmatic access to ad invento ...
- Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box DataBuilding on its deal with Yahoo as its exclusive demand-side platform, Direc ...
- Google Unveils Protocol PAIR That Enables Data Clean RoomsGoogle on Tuesday announced a solution in Display & Video 360 th ...
- Super Bowl 95% Sold, Many Spots Topping $7MThe Super Bowl in Feb. 2023 will see 30-second commercial time toppi ...
- National TV Goes Flat In July Versus 2020 - Is That Bad?The key measure will be where upfront ad deals actually land, sa ...
- NFL+ Launches, League Saw A 14% Rise In 2021-22 TV Ad RevenueThe NFL launches NFL+ today, as the NFL posted another TV ...
