Tag results for "ad inventory"
- TV Networks, What Are Your TV Marketers' Customer Acquisition Costs?E-commerce marketers now lose $29 for every new customer acquired, according ...
- Disney Upfront Reaches Record $9BDisney says it posted "double-digit" CPM price increases for its ABC Televisi ...
- TikTok Introduces Inventory FiltersTikTok now offers an Inventory Filter for ads to help brands ensu ...
- Sell-Side Platform Magnite 'Certifies' 5 Companies For 'Currency'The certification comes as Magnite looks to make measurement easier for i ...
- Katz Media, MadHive Team For New Political Ad PartnershipThe companies say the deal will create the largest local CTV marketpla ...
- As TV Upfront Begins, Modest Pricing Gains Expected: NBCU, Disney, Fox MovingThe TV upfront is well underway with NBCU, Disney and Fox Cor ...
- Crackle Plus Expands Ad Inventory Via SaaS CTV TechAVOD platform Crackle Plus will use Amagi's Ads Plus software-as-a-service technology ...
- A New TV Sports Financial Dynamic: Can A TV Analyst Make More Money Than Players?Fox Corp. has made a reported $375 million 10-year deal with T ...
- Cadent Intros Cross-Device Programmatic BiddingThe programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- Google Hit With UK Antitrust Probe Into Ad-Technology RolesThe UK's competition watchdog announced another investigation into Google for potential antitru ...
- Yahoo And Hivestack Announce Global Programmatic DOOH PartnershipYahoo has announced a partnership with independent programmatic DOOH ad-tech firm Hivesta ...
- ESPN Sells Out Ads In 'The Captain' Series About Derek JeterWalt Disney's ESPN has sold out all its ad inventory in i ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- Important Considerations For Marketers Heading Into The 2022 UpfrontsWith all major media companies investing heavily in their streaming services, it ...
- Vevo Sees Sharp Growth In Ad Business, Thanks To Smart TV - And YouTube"We have grown 25% to 30% each year in ad revenue," sa ...
- Samba TV Says Its Guaranteed 'Incremental' Reach Effort Is GrowingSamba's iCPM metric and platform secures ad inventory through a media b ...
- 'Effective' CPMs Climb As Prime-Time Ad Spending DeclinesLegacy TV has seen higher "effective" cost-per-thousand prices for deals in t ...
- Tubi Adding Nielsen Digital Ad Ratings, Expands Relationship With NielsenTubi says that adding Nielsen's Digital Ad Ratings will allow expanded covera ...
- Google Performance Max To Launch Customer Acquisition FeaturesGoogle will launch tools in the coming weeks to help marketers acqui ...
- Scatter Market Deemed 'Soft,' Prices Weak Vs. Last Year's UpfrontFirst- and second-quarter TV scatter ad inventory is showing weak "visibility" ...
- Samsung Ads Bow Cross-Platform Media SolutionThe solution allows advertisers to bring their own media for streaming invento ...
- Upfront Ad Price Inflation Vs. Consumer Cost Inflation: Who Wins This Battle?Three months ago, overall media inflation was projected to lag consumer pri ...
- IAB Tech Lab Updates Ads.txt To Help Buyers Determine Owner, Manager Of InventoryThe update, open for public comment through May 31, 2022, includes t ...
- Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless EnvironmentsBrightcom will announce a deal this week with Intent IQ to u ...
- InMobi Adds Asia-Pacific Region To Its Mobile Ad Inventory OptionsContent, monetization and marketing technology company InMobi now provides advertisers with dire ...
- Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three PlatformsKroger Precision Marketing, the retail media business of Kroger, announced Monday t ...
- Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda SitesThe partnership will help target ad spend toward credible, trusted publishers, a ...
- NBCU Unifies With Dentsu, First 'Identity' Deal With A Media AgencyDentsu International becomes the first agency partner for NBCUnified, its "first-party" identi ...
- OAN Sues AT&T After Being Dropped By DirecTV, But Ad Deal ContinuesThe parent company of OAN, the conservative-focused TV news network dropped ...
- Google Launches Automated Automotive Ad UnitThis automated automotive format provides an image and information, using vehicle da ...
