- Adknowledge Acquires Affiliate Network Hydra
Online Media Daily, Mark Walsh - Monday, June 21, 2010
Adknowledge has purchased cost-per-action network
Hydra Group. The move expan ...
- Undertone Selects Adometry For Ad Verification
Online Media Daily, Gavin O'Malley - Tuesday, June 15, 2010
Premium ad network Undertone Networks has tapped Adometry and its ad verificati ...
- Display Advertising 2.0: Brand Safety is Just the Tip of the Iceberg
Online Media Daily, Steve O'Brien - Monday, June 14, 2010
As the number of middlemen between the advertiser and publishers increases, it ...
- The Music's Started: Better Be Ready to Grab a Chair
Online Media Daily, Paul Olliver - Friday, June 11, 2010
Can you hear the music? It's the opening few bars from t ...
- Feds Eying Apple's Mobile Ad Strategy
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 10, 2010
Citing unnamed sources "close to the situation," the
Financial Times ... - Yahoo Ready To Fix Advertising: What Will it Take?
Online Media Daily, Laurie Sullivan - Wednesday, June 9, 2010
Ramsey McGrory, Yahoo's vice president of North American Marketplaces and newly appoint ...
- Greg Ballard Named Transpera CEO
Online Media Daily, Mark Walsh - Thursday, June 10, 2010
Greg Ballard, formerly chief executive of Glu Mobile, has been named C ...
- AdMob: IAd Exclusion Hurts Developers
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, June 9, 2010
AdMob CEO Omar Hamoui isn't happy about the implication that he won ...
- JumpTap Adds Video To Mobile Ad Network
Online Media Daily, Mark Walsh - Wednesday, June 9, 2010
Mobile ad network JumpTap is adding video to its range of ...
- It's Unclear What Apple's Mobile Foray Means To The Industry
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 8, 2010
At the D8 conference last week, Steve Jobs said he wasn't interest ...
- Four On The Floor: iPhone Upgrade Doesn't Disappoint, Feeds Mounting iAd Hype
Online Media Daily, Mark Walsh - Monday, June 7, 2010
Apple didn't disappoint its legions of fans Monday,
unveiling ...
- Adobe Teams With Greystripe On iAd Rival
Online Media Daily, Mark Walsh - Monday, June 7, 2010
Adobe has a new ally in its war with Apple over t ...
- Mobile Ad Network InMobi Launches In U.S.
Online Media Daily, Mark Walsh - Tuesday, June 8, 2010
Competition in the U.S. mobile ad market could heat up further wi ...
- MTV Expands 'Tribes' Ad Networks To Mobile Apps
Online Media Daily, Mark Walsh - Monday, June 7, 2010
MTV Networks is extending the "Tribes" vertical ad networks launched two yea ...
- Tremor Bows Interactive Pre-Rolls
Online Media Daily, Gavin O'Malley - Monday, June 7, 2010
Video ad network Tremor Media on Monday is expected to announce ...
- Video Platform Rewards Viewers For Watching
Online Media Daily, Gavin O'Malley - Thursday, June 3, 2010
AdGenesis Digital has launched a new video advertising platform, which rewards consume ...
- Google Buys Invite Media
Around the Net In Media, Fern Siegel - Wednesday, June 2, 2010
Google bought ad technology start-up Invite Media, a 3-year-old "demand-side platform" design ...
- Ad Firm TRA Gets Cash Infusion From Intel, WPP
MediaDailyNews, David Goetzl - Wednesday, June 2, 2010
An Intel investment arm last week led a new round of financi ...
- [x+1] Unveils Real-Time Bidding Platform For All Ad Inventory
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 26, 2010
Making sure the correct ad serves up at the perfect time acro ...
- Rubicon Acquires Malware Security Firm SiteScout, Signals Growing Threat Of Attacks
Online Media Daily, Joe Mandese - Tuesday, May 25, 2010
In response to the growing threat malvertising - malicious computer code distribut ...
- Twitter Clotheslines Third-Party Ad Nets
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 24, 2010
Twitter has up and decided to block any and all third-party ...
- Third-Partly Twitter Ad Network Debuts
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 24, 2010
TweetUp -- the Twitter-centric search and adverting network -- announced its offici ...
- Twitter Blocks Third-Party Ad Nets
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 24, 2010
Twitter has up and decided to block any and all third-party ...
- FTC Clears Google-Ad Mob Deal, Cites Apple As Significant Competition
Online Media Daily, Wendy Davis, Mark Walsh - Friday, May 21, 2010
The Federal Trade Commission on Friday unanimously cleared Google's $750 million acquisiti ...
- Canoe Signs 4 Major Media Players
MediaDailyNews, David Goetzl - Monday, May 17, 2010
Canoe Ventures, which has been developing a platform to allow cable networ ...
- Adify Licenses NetSeer Technology To Lift Ad Conversions
Online Media Daily, Laurie Sullivan - Saturday, May 15, 2010
The ad industry continues to automate systems to squeeze every dollar fr ...
- Google's AdMob Deal Gets More Help From Verizon
MoBlog, Mark Walsh - Thursday, May 13, 2010
It looks like Google may have gotten a bit of help fr ...
- In Your Face: Firefly Video Launches Video From the Banner
VidBlog, Steve Smith - Thursday, May 13, 2010
Because I write about media and advertising, all of my acquaintances se ...
- Medialets Starts Preferred Partner Program
Online Media Daily, - Tuesday, May 11, 2010
Medialets, which specializes in rich media ads for mobile applications, has launch ...
- Tribal Readies Firefly Video Launch
Online Media Daily, Gavin O'Malley - Tuesday, May 11, 2010
Tribal Fusion -- Exponential Interactive's online ad network and rep firm ...