Video Platform Rewards Viewers For Watching

AdGenesis Digital has launched a new video advertising platform that rewards consumers for watching ads with various deals and incentives.

The white-label platform, which functions across media platforms, rewards consumers with savings and other marketing offers for providing information about their buying habits and brand preferences, after watching video ads that are relevant to their "lifestyle preferences."

"For advertisers, AdGenesis is the merging of branding and direct response," said Richard Smullen, co-founder and CEO of AdGenesis.

"We deliver video content that is precisely targeted to the interests of our user base," added Laurent Alhadeff, AdGenesis' co-founder and president. "We call it 'me-commerce' because the entire process is consumer centric."

As a result, Alhadeff claims click-though rates of over 25% for advertiser campaigns.

Founded just last year, AdGenesis has been collecting brand-centric member-provided data through sister company Beezag.

From some 10,000 beta users, Beezag has secured over 200,000 opt-in data points that are made available in the aggregate to its advertisers to inform, alter or improve their marketing messages.

The AdGenesis platform can run on any Web site or mobile device, allowing its membership multiple access points across the Web and mobile ecosystem and enabling publishers to monetize users in a unique ad environment.

The company plans to scale through the mobile interfaces of major distribution partners such as PriceGrabber, Stylequest and Home Shopping Network.

To date, AdGenesis Digital and Beezag have raised about $4 million from angel investors, including Michael Kassan, chairman and CEO of consulting firm MediaLink; Wenda Harris Millard, president and COO of MediaLink; and Gerry Byrne, former publisher of Variety and SVP of media and entertainment at Nielsen.

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