- The Winning Ticket: Engaging Customers in the Loyalty Game
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Incentivizing customers to engage and become brand loyalists is the holy gra ...
- Engaging Loyal Customers: Beyond Points and Punches
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
Incentives, discounts and loyalty points are all well and good when getti ...
- Building the Cost-Per-Visit Media Plan
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
How are digital dollars moving your customers to action? Franchisees need ...
- News Corp's 'Herald Sun' Offers Reporters Cash For Clicks
Publishing Insider, - Tuesday, June 25, 2019
The financial incentives include cash payments of $10 to $50, possibly addi ...
- What's In It For Me?
Research Brief, Jack Loechner - Tuesday, May 8, 2018
Money used as an incentive yields positive results up to a poin ...
- When Money, As An Incentive, Fails
Research Brief, Jack Loechner - Thursday, July 13, 2017
Common wisdom to increase performance would dictate a change in the moneta ...
- Such A Deal
Research Brief, Jack Loechner - Wednesday, March 29, 2017
Consumers are inundated with emails from a variety of brands promoting ...
- John Hancock Awards Active Policyholders With Apple Watch
Marketing Daily, Tanya Gazdik - Tuesday, November 22, 2016
John Hancock Vitality insurance policyholders can earn an Apple Watch by exercisi ...
- Snapchat Will Double NYC Workforce, Gets Tax Break
Around the Net in Video, P.J. Bednarski - Thursday, August 18, 2016
Snaptchat has agreed to create 396 new jobs in the state ...
- Trucks, SUVs Drive April Sales
Marketing Daily, Tanya Gazdik - Wednesday, May 4, 2016
"The SUV and truck segments continue to drive growth, which means Je ...
- More Marketers Offer Perks For Watching Ads
Around the Net in Real-Time, Tobi Elkin - Tuesday, January 5, 2016
The Wall Street Journal reports that more advertisers are employing outright "briber ...
- Another Good 'LEAP' Year For WPP's Sorrell
MAD, Steve McClellan - Monday, March 16, 2015
WPP's so-called "LEAP" program is a long-term incentive payment program for t ...
- When Agencies Exceed Goals Should They Be Paid More?
MAD, Mike Drexler - Wednesday, June 11, 2014
The answer in all likelihood is yes. But the converse is al ...
- Kia Looks Up, Hyundai 'Boosts' Up
Marketing Daily, Karl Greenberg - Thursday, May 29, 2014
On the ground, the K900 will be at 12 auto and lifesty ...
- Forget The Fine Print, Just Tell Me I Won!
Marketing Daily, Karl Greenberg - Friday, May 16, 2014
Rewards, "gifts," special offers and the like don't even have to ...
- Double-Digit Pay Raise For Omnicom's Wren in 2013
MAD, Steve McClellan - Friday, April 11, 2014
The holding company's CEO John Wren earned $18.1 million in total compensati ...
- Wanted Dead and Alive: Schrodinger's Rebate
MAD, Tom Denford - Wednesday, March 12, 2014
How -- at the exact same time -- can there be med ...
- The Halloween Treat Is Free Shipping For Christmas
Research Brief, Jack Loechner - Monday, November 4, 2013
According to a survey involving retailers that Shop.org polled earlier this ye ...
- Non-cash Corporate And Consumer Incentives A $77 Billion Market
Research Brief, Jack Loechner - Thursday, October 31, 2013
A new study conducted by the Incentive Federation, in partnership with Aspe ...
- "Paid Love" Is A Good Thing
MAD, George Potts - Friday, October 18, 2013
Despite what many marketers believe, intrinsic motivation isn't enough for influencer progr ...
- The Perfect Present
Marketing Daily, Adrienne Levy - Wednesday, June 12, 2013
Every day we are getting messages online and offline. Striking the perfe ...
- One For The Money, Two For The...
Research Brief, Jack Loechner - Tuesday, May 21, 2013
According to a new survey by PunchTab, 81% of moms will enga ...
- Higher Transaction Prices, Lower Incentives In Feb.
Marketing Daily, Karl Greenberg - Tuesday, March 5, 2013
Jesse Toprak, head of industry analysis at TrueCar, says: "We saw ...
- Banks Offer More Cash Incentives
Marketing Daily, Tanya Gazdik - Thursday, January 24, 2013
Banks offered more cash incentives for new savings accounts in 2012, accordi ...
- Automakers Lend A Hand, Deals, Vehicles Post-Sandy
Marketing Daily, Karl Greenberg - Thursday, November 1, 2012
Several automakers are offering incentives, vehicles, donations and services in any effo ...
- Companies Provide Incentives To Give To Charity
Marketing: Causes, Paul Jones - Monday, August 6, 2012
Some $8 billion a year is returned to American households each ye ...
- Chevrolet: If You Don't Like It, Bring It Back!
Raw, Karl Greenberg - Tuesday, July 10, 2012
Chevrolet is hoping to give fence sitters a nudge into dealerships wi ...
- Incentivized Ad Engagement Floats All Boats
Research Brief, Jack Loechner - Wednesday, September 28, 2011
A new study by KN Dimestore and SocialVibe shows that incentivized advertisi ...
- Credit Card Freebies
Research Brief, Jack Loechner - Friday, June 24, 2011
According to Mintel Comperemedia, cash in the credit card industry is becomi ...
- Chrysler Incentives Not Expected To Last
Marketing Daily, Karl Greenberg - Thursday, April 7, 2011
The automaker is introducing a "Minivan Pledge," allowing those who purchase ...