- Industry Getting Smarter About Incentive Spending
Marketing Daily, Karl Greenberg - Wednesday, March 2, 2011
The firm said General Motors and Nissan showed the biggest year-over-year boos ...
- In Recovery: Incentives Drop, But Not For Toyota
Marketing Daily, Karl Greenberg - Thursday, December 2, 2010
"They are already offering competitive leases, 0% APR for 15 months a ...
- P&G's Incentive Compensation Now Rewards Market Share Gain
Around the Net In Brand Marketing, Thom Forbes - Monday, August 30, 2010
Jack Neff reports that Procter & Gamble is changing its incentive progr ...
- T.G.I. Friday's Offers Gift Card With Purchase
Marketing Daily, - Monday, July 12, 2010
For a limited time, participating T.G.I. Friday's locations are offering a fr ...
- Chrysler Lets Buyers Return Unwanted Vehicles
Marketing Daily, Karl Greenberg - Thursday, July 8, 2010
A Chrysler spokesperson says the efforts will be backed with national advertisi ...
- McDonald's Offers $3 for Recalled 'Shrek' Glasses (Update2)
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
McDonald's is offering $3 refunds to customers who return "Shrek" drinking glass ...
- Edmunds: Incentives Were Down in May
Marketing Daily, - Friday, June 4, 2010
Edmunds.com says automakers spend a little bit less in May on incentiv ...
- Video Platform Rewards Viewers For Watching
Online Media Daily, Gavin O'Malley - Thursday, June 3, 2010
AdGenesis Digital has launched a new video advertising platform, which rewards consume ...
- Vehicle Incentives Highest Since 9-11
Marketing Daily, Karl Greenberg - Tuesday, April 20, 2010
Automakers are throwing cash on the hood and consumers are biting. La ...
- Toyota Risks Hurting Brand With Aggressive Incentives
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Traffic and sales are way up at Toyota dealerships, thanks to aggressi ...
- Maritz: 'Cash For Clunkers' Worked Just Fine
Marketing Daily, Karl Greenberg - Tuesday, March 9, 2010
The research firm says the data suggests such programs could work aga ...
- Toyota Incentive Push Boosts Intent
Marketing Daily, - Thursday, March 4, 2010
Edmunds.com, the auto shopping website and consultancy, says Toyota's announcement generated near ...
- Toyota Announcing Zero-Percent Financing, Free Maintenance
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 2, 2010
Toyota will announce that it is offering zero-percent financing for 60 mont ...
- Chrysler Posts Sales, Offers New Incentive Program
Marketing Daily, - Tuesday, January 5, 2010
Chrysler says its U.S. sales increased 36% in December compared with Novemb ...
- GM's Incentive Program Moves Saturns and Pontiacs
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 30, 2009
An aggressive General Motors' discounting program that allows dealers to sell remaini ...
- Most Seek Incentive To Recycle Cell Phones
Marketing Daily, Aaron Baar - Sunday, December 27, 2009
"Virtue is not seen as its own reward in this case," ABI ...
- Wal-Mart Dives Into Post-Holiday Promotions
Marketing Daily, Sarah Mahoney - Wednesday, December 23, 2009
That idea is to create plenty of motivational bargains for those stormi ...
- Death By 1,000 Discounts
Marketing Daily, Meaghan Schaefer - Thursday, December 17, 2009
Why marketers are turning to personalized digital coupons instead of brand-dampening, profit-killi ...
- Mitsubishi Offers Incentives To Sam's Club Members
Marketing Daily, - Tuesday, December 8, 2009
Mitsubishi Motors is going big-box. The company last month began offering Sam ...
- Vespa Offers Discounts, Workout In New Campaign
Marketing Daily, - Thursday, December 3, 2009
Vespa is launching a new incentive campaign for the U.S., "Hello Beautiful ...
- Chrysler Group Offers Incentives
Marketing Daily, - Friday, November 20, 2009
Chrysler Group is offering new incentives under a "Year-end Wrap-up." For Chrysl ...
- Marketing Budgets Cutting Customer Incentives
Research Brief, Jack Loechner - Thursday, September 17, 2009
According to the 2009 Promo Premiums and Incentives survey from Promo Magazin ...
- General Motors: If You Don't Like It, Bring It Back
Around the Net In Brand Marketing, Thom Forbes - Friday, September 11, 2009
General Motors ads starring chairman Ed Whitacre will entice consumers with ...
- Senate Extends CARS, Audi Makes an Offer
Marketing Daily, - Wednesday, August 5, 2009
Audi is launching an August consumer sales offer that adds a $1,0 ...
- Chrysler Matches Washington With New Cash Offer
Marketing Daily, Karl Greenberg - Thursday, July 23, 2009
The effort is being supported by a national TV, print, radio a ...
- Stops Pulled Out To Get Buyers In Showrooms
Marketing Daily, Karl Greenberg - Wednesday, July 1, 2009
June is turning into a rout at auto showrooms, as sales disappoi ...
- Toyota Adds Car Keys To Cap And Gown Passage
Marketing Daily, Karl Greenberg - Friday, May 15, 2009
The offer of a $1,000 rebate applies to Corolla, Matrix, RAV4, Camr ...