The Winning Ticket: Engaging Customers in the Loyalty Game

  • July 7, 2022

Incentivizing customers to engage and become brand loyalists is the holy grail of contemporary marketing. Player Loyalty and CRM Manager Liz Bowles Button of North Carolina Education Lottery shared how they solved the first-party data challenge by appealing to their customers' love of chance with a gamified program. Likewise, she …

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