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More Marketers Offer Perks For Watching Ads

The Wall Street Journal reports that more advertisers are employing outright "bribery" to get consumers to watch their ads in an era of increasing use of ad blocking software. These "incentivized ads" may appear in social and mobile games where users have either logged in or provided some identifying information. "Or the ads are delivered on websites geared for people interested in earning free items to be redeemed in the real world where they are required to register with their real names. For example, a marketer might provide consumers with more lives or weapons in a videogame or reward points for gift cards in exchange for viewing their ads—typically video ads," the Journal reports. Microsoft, Chevy and Purina have used these types of ads in the last few years. Sony's Crackle video streaming service uses Zoombucks to incentivize people to watch "Dilbert" and "The Real Ghostbusters" while it builds its premium, for-pay service.
More than two-thirds of US agency, media and marketing professionals said the ability to buy display and the ability to buy inventory across channels like mobile and desktop via a single platform were important factors when buying programmatically, according to an October 2015 survey fro - See more at: http://www.emarketer.com/Article/Whats-Important-Buying-Programmatically/1013414?ecid=NL1001#sthash.BI99NYzV.dpuf
More than two-thirds of US agency, media and marketing professionals said the ability to buy display and the ability to buy inventory across channels like mobile and desktop via a single platform were important factors when buying programmatically, according to an October 2015 survey fro - See more at: http://www.emarketer.com/Article/Whats-Important-Buying-Programmatically/1013414?ecid=NL1001#sthash.BI99NYzV.dpuf
More than two-thirds of US agency, media and marketing professionals said the ability to buy display and the ability to buy inventory across channels like mobile and desktop via a single platform were important factors when buying programmatically, according to an October 2015 survey from Advertising Age and RhythmOne. Ratings of 8 to 10 on a scale of 1 to 10, where one is “not at all important” and 10 is “extremely important,” were considered “important.” - See more at: http://www.emarketer.com/Article/Whats-Important-Buying-Programmatically/1013414?ecid=NL1001#sthash.ZMH4zEoe.dpuf

More than two-thirds of US agency, media and marketing professionals said the ability to buy display and the ability to buy inventory across channels like mobile and desktop via a single platform were important factors when buying programmatically, according to an October 2015 survey from Advertising Age and RhythmOne. Ratings of 8 to 10 on a scale of 1 to 10, where one is “not at all important” and 10 is “extremely important,” were considered “important.” - See more at: http://www.emarketer.com/Article/Whats-Important-Buying-Programmatically/1013414?ecid=NL1001#sthash.ZMH4zEoe.dpuf
More than two-thirds of US agency, media and marketing professionals said the ability to buy display and the ability to buy inventory across channels like mobile and desktop via a single platform were important factors when buying programmatically, according to an October 2015 survey from Advertising Age and RhythmOne. - See more at: http://www.emarketer.com/Article/Whats-Important-Buying-Programmatically/1013414?ecid=NL1001#sthash.ZMH4zEoe.dpuf
More than two-thirds of US agency, media and marketing professionals said the ability to buy display and the ability to buy inventory across channels like mobile and desktop via a single platform were important factors when buying programmatically, according to an October 2015 survey from Advertising Age and RhythmOne. - See more at: http://www.emarketer.com/Article/Whats-Important-Buying-Programmatically/1013414?ecid=NL1001#sthash.ZMH4zEoe.dpuf
More than two-thirds of US agency, media and marketing professionals said the ability to buy display and the ability to buy inventory across channels like mobile and desktop via a single platform were important factors when buying programmatically, according to an October 2015 survey from Advertising Age and RhythmOne. - See more at: http://www.emarketer.com/Article/Whats-Important-Buying-Programmatically/1013414?ecid=NL1001#sthash.ZMH4zEoe.dpuf

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