- 'Collateral Damage:' Ad Spending Falls At Steepest Rate Since 2001
MediaDailyNews, Joe Mandese - Wednesday, September 24, 2008
Ad spending across the major U.S. media fell at its steepest ra ...
- Horizon: Market Volatility Opportunity For Advertisers
MediaDailyNews, Wayne Friedman - Wednesday, September 24, 2008
Can TV advertisers take advantage of the current volatility and big ne ...
- Advertising Week Outlook: Online Spending To Suffer
Around the Net In Online Marketing, Ross Fadner - Tuesday, September 23, 2008
Advertising Week is underway, but the financial crisis is perhaps the mo ...
- 4Q Ad Spend: Holiday Numbers Expected To Plummet
MediaDailyNews, Erik Sass - Tuesday, September 23, 2008
In years past, the fourth quarter has been a bonanza for newspape ...
- Media Owners Brace for Tougher '09
Around the Net In Media, Joan Voight - Monday, September 22, 2008
Many media sellers finally gave up meeting their 2008 targets last wee ...
- GM To Reverse Strategy, 'Pull Back' On All Media
Around the Net In Media, Joan Voight - Monday, September 22, 2008
General Motors, which lost $15 billion in the last quarter, plans ...
- Nielsen: Ad Spend Down Slightly, TV Bright Spot
MediaDailyNews, Wayne Friedman - Friday, September 19, 2008
In the first half of the year, cable networks and syndicated ...
- eMarketer's Ramsey Urges Marketers To Keep Faith
Online Media Daily, Mark Walsh - Friday, September 19, 2008
With investment banks crumbling and Wall Street engulfed in a full-blown financi ...
- Nielsen: Growth in Online Display Market Stalled
Online Media Daily, Tameka Kee - Friday, September 19, 2008
Advertisers shilling financial services spent 27% less on display ads in t ...
- Did Everybody Hear That?!
Show Daily, Diane Mermigas - Friday, September 19, 2008
Gian Fulgoni, chairman of comScore, made one of the most important observatio ...
- Wall Street Crisis Hurts Wounded Ad Market
Around the Net In Media, Joan Voight - Wednesday, September 17, 2008
The chaos roiling Wall Street this week erases hope that a cu ...
- Gannett Publishing Ad Sales Dip 16.8%
Around the Net In Media, Joan Voight - Tuesday, September 16, 2008
...
- How Wall Street's Beating Will Affect Ad Spending
Around the Net In Media, Joan Voight - Tuesday, September 16, 2008
The plummeting stock market and news that three well-known firms are ...
- The Challenge Is To Wisely Spend Reduced Ad Budgets
Research Brief, Jack Loechner - Wednesday, September 10, 2008
According to a recent survey from the Association of National Advertisers, ...
- ComScore: Obama Continues Online Onslaught
Online Media Daily, Mark Walsh - Friday, September 5, 2008
Barack Obama trounced John McCain in online media and advertising during t ...
- Macro The Knife: Wall Street Firm Cuts Online Ad Outlook
Online Media Daily, Joe Mandese - Thursday, September 4, 2008
Citing "macroeconomic weakness" that is "spilling into the Internet sector," JPMorgan analy ...
- Election Ads: TV's Last Hurrah?
Around the Net In Media, Joan Voight - Friday, August 29, 2008
The starting gun has sounded for a marathon of political advertising, wor ...
- Carat Lowers Overall Ad Outlook, Boosts Online's
Online Media Daily, Joe Mandese - Wednesday, August 27, 2008
Carat has revised its global and U.S. ad spending outlooks for 20 ...
- New Clients Embrace Direct Response TV
Around the Net In Media, Joan Voight - Tuesday, August 26, 2008
Coca-Cola is one of many big brand marketers spending more in t ...
- Study: Marketers' Budgets Likely To Plunge Further
Marketing Daily, Sarah Mahoney - Friday, August 22, 2008
A new survey finds that 53% of major marketers expect their ...
- Nielsen: Obama Beats McCain In Net Audience, McCain Airs More Cable, Radio Ads
MediaDailyNews, Wayne Friedman - Friday, August 22, 2008
Heading into the national conventions, Democratic presidential candidate Barack Obama had ...
- Navigating The Digital Road To Global Gold
On Media, Diane Mermigas - Wednesday, August 20, 2008
Booming international demand for products and services is expected to be t ...
- General Motors Scraps Auto Show Soiree
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 19, 2008
General Motors will forgo the invitation-only GM Style party -- a m ...
- Web Spending Overtakes TV In Britain
Around the Net In Online Marketing, Ross Fadner - Friday, August 15, 2008
...
- TVB Says Ad Sales Down, But Syndie Up 9.1%
MediaDailyNews, Wayne Friedman - Friday, August 15, 2008
Broadcast television advertising in the second quarter was generally hit with ...
- eMarketer Dramatically Lowers Online Video Ad Forecast
Online Media Daily, Gavin O'Malley - Friday, August 15, 2008
EMarketer now expects domestic online video ad spending to reach just $5 ...
- Online Overtakes TV In U.K. Ad Market
MediaDailyNews, - Thursday, August 14, 2008
It's official, a major Western industrialized nation has seen online ad spendi ...
- EMarketer To Cut Online Ad Forecast Again
Around the Net In Online Marketing, Ross Fadner - Wednesday, August 13, 2008
EMarketer is lowering its forecast for U.S. Internet spending growth "by ...
- Kagan: Slow Ad Growth For Cable In '09
MediaDailyNews, Wayne Friedman - Wednesday, August 13, 2008
Those double-digit percentage gains in cable networks' advertising revenues are about ...
- Institutional and Alternative Media Underpins Ad Growth Forecast
Research Brief, Jack Loechner - Wednesday, August 13, 2008
Following up last week's Mediapost review concerning projected out-of-home ad spending, wi ...