- Great Wall Of Profit: China's Ad Gains
MediaDailyNews, Wayne Friedman - Tuesday, August 12, 2008
Media spending in the U.S. and most other markets may be ...
- Olympics Fuels Ad Spend Boom In China
Online Media Daily, Gavin O'Malley - Tuesday, August 12, 2008
Thanks to the Beijing Olympics and the growing strength of Chinese consumer ...
- Media Stinging From Downturn in Auto Ads
Around the Net In Media, Joan Voight - Monday, August 11, 2008
The flight of advertising dollars to the Internet is only one sour ...
- GM's Slashes Agency Fees, Who's Next?
Around the Net In Media, Joan Voight - Monday, August 11, 2008
News that General Motors, the country's No. 4 advertiser, plans to c ...
- Carat Lowers '08 Ad Spend: 2%-3%
MediaDailyNews, - Monday, August 11, 2008
Carat lowered its ad spending forecast for this year to 2% ...
- McCain Makes $6 Mil Olympic Ad Buy
MediaDailyNews, Wayne Friedman - Wednesday, August 6, 2008
Following Senator Barack Obama's recent media move to bolster his presidential campaig ...
- Broadcast Usurps Newspapers, Online Poised To Dominate
MediaDailyNews, Joe Mandese - Tuesday, August 5, 2008
Despite broader issues in the overall economy, the media industry continues ...
- Automakers Drive Ad Industry Pullback
On Media, Diane Mermigas - Tuesday, August 5, 2008
The $3 billion bite that the collapsing domestic automobile market is taki ...
- Disney: Broadcast Revs Flat, Ad Model Outdated
MediaDailyNews, David Goetzl - Thursday, July 31, 2008
The recent lackluster results for Disney's free-TV operations that the company report ...
- Global Media Forecast Mixed: PricewaterhouseCooper
Around the Net In Media, Joan Voight - Monday, July 28, 2008
...
- Mag Advertisers Rethinking 'Done' Deals
Around the Net In Media, Joan Voight - Monday, July 28, 2008
Unfortunately for publishers and other media companies, it is getting a l ...
- Nielsen: Global Ad Spending Up, U.S. Flat
Marketing Daily, David Goetzl - Wednesday, July 23, 2008
[Research] Much of the growth came from outside the U.S. and Canad ...
- Nielsen: Global Ad Spending Up, U.S. Flat
MediaDailyNews, David Goetzl - Tuesday, July 22, 2008
Nielsen research shows that global ad spending climbed 4% in the fir ...
- Digital Media On The Rise Globally
Research Brief, Jack Loechner - Tuesday, July 22, 2008
A new study from WPP's GroupM shows that Interactive media's share ...
- Auto Focus: GM Slashes Marketing Spending
MediaDailyNews, Karl Greenberg - Friday, July 18, 2008
General Motors unrolled a new tourniquet to stem the flow of r ...
- Lions Gate Grabs Ad Dollars From YouTube Clips
Around the Net In Media, Joan Voight - Thursday, July 17, 2008
...
- GM Ad Cuts Will Squeeze Media Industry
Around the Net In Media, Joan Voight - Thursday, July 17, 2008
General Motors, one of the country's largest ad spenders, will create n ...
- Ad, Marketing Spending To Rise 3.9% In 2008
MediaDailyNews, Erik Sass - Wednesday, July 16, 2008
Total spending on advertising and marketing in the United States will rea ...
- NBC Sells Most Online Olympic Inventory
MediaDailyNews, - Tuesday, July 15, 2008
NBC has sold 85% of its online Olympic inventory. ...
- Online Ad Prices Fall For Third Consecutive Month
Online Media Daily, Joe Mandese - Tuesday, July 15, 2008
The average price of online advertising inventory dipped slightly between May a ...
- Pontiflex Launches Custom Cost-Per-Lead Banner Ads
Online Media Daily, Gavin O'Malley - Tuesday, July 15, 2008
Lead-generation company Pontiflex will begin inviting advertisers today to create "cost-per-lead" bann ...
- Spanish-Language Ad Spend Sees Growth In 2007
MediaDailyNews, Erik Sass - Monday, July 14, 2008
Advertising revenue for Spanish-language media totaled $5.78 billion last year, representing ...
- Interpublic: Emerging Media Begin To Decelerate, Online Video Becomes Fastest Growing
MediaDailyNews, Joe Mandese - Wednesday, July 9, 2008
Asserting that the "hyper acceleration" of some of the fastest growing emergi ...
- Correction: Magna Sees Online Video, Not Social Media, As Fastest Emerging Medium
Online Media Daily, - Wednesday, July 9, 2008
Tuesday's Online Media Daily breaking news edition ("Interpublic: Social Is Fastest Growi ...
- Several Forecasters Revise Ad Spending Downward
Around the Net In Online Marketing, Ross Fadner - Tuesday, July 8, 2008
...
- Media Buyers To Spend Less On Broadcast TV
Around the Net In Media, Joan Voight - Monday, July 7, 2008
Advertisers' optimism is waning. Pessimism about ad spending in broadcast TV ...
- TV Wins In Election Year: Spending To Hit $800 Mil.
MediaDailyNews, - Thursday, July 3, 2008
Total spending on TV ads in the 2008 presidential race is expect ...
- Crash Fest: Auto Titles Plunge
MediaDailyNews, Erik Sass - Thursday, July 3, 2008
Automobile sales are plummeting, and it's no surprise that auto magazines a ...
- As Auto Ads Slow, Local Media Profits Drive Into Ground
On Media, Diane Mermigas - Monday, June 30, 2008
Big autos' big dive in stock market valuations and sales spells serio ...
- Multi-Platform Ads Sell More Product
Around the Net In Media, Joan Voight - Friday, June 27, 2008
Compared to ads on only one platform, advertising on multiple platforms resul ...