Online Overtakes TV In U.K. Ad Market

  • August 14, 2008
It's official, a major Western industrialized nation has seen online ad spending overtake TV advertising. Ofcom, the U.K.'s Office of Communication, reports that online ad spending rose 40% to $5.3 billion, representing 19% of all U.K. advertising in 2007. The finding accelerates estimates for the ad market share shift well ahead of WPP Group's "This Year, Next Year" tracking report, which had forecast that the Internet would overtake TV in British ad spending in 2009.
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