- Barclays: 2009 Ad Market To Plummet
MediaDailyNews, David Goetzl - Thursday, December 18, 2008
Domestic ad spending is expected to drop 10% next year--dramatically worse th ...
- BIA: Cross-Platform Spots Boost TV In '09
MediaDailyNews, Wayne Friedman - Thursday, December 18, 2008
Overall TV revenues are poised to sink 8.5% in 2009 after ...
- Making The Most Of '09 Marketing Spend
Engage:Hispanics, Alvaro Cabrera - Thursday, December 18, 2008
Now is the time to get to work. The new year wi ...
- All The Ad Forecasts Add Up To Less
Research Brief, Jack Loechner - Thursday, December 18, 2008
According to a recent Bloomberg report by Tim Mullaney, the deepening U. ...
- As Mags Cut Back, Advertisers Want More
Around the Net In Media, Joan Voight - Wednesday, December 17, 2008
As marketers pull back on ad spending, they're more likely to concentra ...
- B-to-B Loses Face, Trade Shows Begin Trading Down
MediaDailyNews, Joe Mandese - Tuesday, December 16, 2008
Trade shows, which for the past couple of years have been t ...
- Big Isn't Necessarily Better, Auditor Finds Starcom Buys Best
MediaDailyNews, Joe Mandese - Monday, December 15, 2008
Based on a key criterion used by advertisers and management consultants ...
- Bottom Falls Out Of The Ad Market, Literally
MediaDailyNews, Joe Mandese - Friday, December 12, 2008
Smaller, so-called "long-tail" advertisers who accounted for much of the modest expansi ...
- Bottom Line: P&G Leverages Ad Spend For Better Terms
MediaDailyNews, David Goetzl - Thursday, December 11, 2008
Procter & Gamble plans to use the economic slowdown as an opportuni ...
- Ad Economy Goes From 'Tip-Toeing' To Deep-Diving Into Recession, Even Online Continues Slow Down
MediaDailyNews, Joe Mandese - Thursday, December 11, 2008
Despite billions of dollars in incremental spending from so-called quadrennial events li ...
- Report: CMOs Cut Ad Spend, Print Remains Top Medium
MediaDailyNews, Sarah Mahoney - Thursday, December 11, 2008
The impact of the recession is weighing heavily on retailers this seaso ...
- Top Product Category Changes In Ad Spend, 2007-08*
Marketing Daily, - Tuesday, December 9, 2008
Category Nat'l TV Spot TV Mags Total Automobiles +3 -10 -19 ...
- Madison Avenue Sees Online As Safe Haven Amid '09 Economic Storm
Online Media Daily, Joe Mandese - Tuesday, December 9, 2008
It was clear from outlooks delivered by Madison Avenue's leading forecasters ...
- Global Ad Market To Recede For First Time Since '01
Around the Net In Brand Marketing, Thom Forbes - Monday, December 8, 2008
While we're handing out bouquets, nobody ever does it better than J ...
- Global Ad Market To Recede For First Time Since '01
MediaDailyNews, Joe Mandese - Monday, December 8, 2008
The global advertising economy will recede in 2009 for the first ti ...
- Online Will Continue To Expand Amid '09 Global Ad Recession
Online Media Daily, Joe Mandese - Monday, December 8, 2008
Online will be the one bright spot in what will otherwise ...
- 'WSJ' Editor Sees Hope For Print Ads
Around the Net In Media, Joan Voight - Friday, December 5, 2008
The Wall Street Journal's top editor doesn't accept the conventional wisdom th ...
- Jupiter Joins Firms Reducing Online Ad Outlook
Online Media Daily, Mark Walsh - Thursday, December 4, 2008
Add JupiterResearch to the list of forecasters paring their online ad estimat ...
- Direct Marketing to Account for 53% of US Ad Spend in 2009
Research Brief, Jack Loechner - Friday, December 5, 2008
According to the Direct Marketing Association Power of Direct Marketing, in 20 ...
- CMOs Not Sold on Social Networking Ads
Research Brief, Jack Loechner - Thursday, December 4, 2008
55% of the chief marketing officers at leading brands surveyed by Epsil ...
- Free TV Slams Media Cos.
On Media, Diane Mermigas - Monday, December 1, 2008
Amid the worst consumer confidence and negative GDP in decades, people a ...
- EMarketer Revises '09 Forecast Down Again
Around the Net In Online Marketing, Ross Fadner - Tuesday, November 25, 2008
In yet another sign that "the industry needs to completely rethink displ ...
- China TV Ad Spending Surges
Around the Net In Media, Joan Voight - Monday, November 24, 2008
...
- IAB: Online Ad Spending Remains Flat
Online Media Daily, Mark Walsh - Thursday, November 20, 2008
Online ad spending remains virtually flat this year--with the third-quarter total ...
- Braking: Auto Marketers Drop 10% In Ad Spend
MediaDailyNews, Wayne Friedman - Wednesday, November 19, 2008
Big Auto is begging for a bailout. So it's no surprise th ...
- IAB: 3Q Spending Up 11% From Year-Ago
Online Media Daily, Mark Walsh - Thursday, November 20, 2008
Online ad spending in the third quarter reached $5.9 billion--up 11% fr ...
- Advertisers Hedge Bets On Media Options, Odds Improve For Online Media Brands
Online Media Daily, Joe Mandese - Thursday, November 20, 2008
Amid weakening economic conditions, U.S. ad executive plan to hedge more ...
- News Corp. Exec: 'Very, Very Ugly' Recession For Media
Around the Net In Online Marketing, Ross Fadner - Wednesday, November 19, 2008
The worsening economic climate will have a "very, very ugly" effect ...
- Ad Spending Confidence Falls To Recent Low, More Downside Than Upside For Most Major Media
MediaDailyNews, Joe Mandese - Wednesday, November 19, 2008
The confidence of U.S. ad executive spending plans has fallen to i ...
- Media In Recession: Broadcast Stumbles, Cable Capitalizes On Interactive Platforms
MediaDailyNews, Erik Sass - Tuesday, November 18, 2008
Now that the predicted recession is a reality, it seems clear th ...