- CAC Close-Up: Blacker Named Exec Director, Cinema Ads Prove Effective
MediaDailyNews, Fern Siegel - Tuesday, February 24, 2009
The Cinema Ad Council has a new executive director: Andrew L. Blacke ...
- Pure Play Web, Mobile Expected To Grow
Online Media Daily, Gavin O'Malley - Tuesday, February 24, 2009
Albeit at a slower rate than once thought, pure-play Web and mobi ...
- New TV Model: Create More Value Options
On Media, Diane Mermigas - Monday, February 23, 2009
Anyone expecting television advertising--including network upfront spending that could decline more th ...
- Denny's Super Bowl Ad Value: 'Incredible'
MediaDailyNews, David Goetzl - Wednesday, February 18, 2009
After its Super Bowl ad promoting a free breakfast created demand ...
- Marketing Plans Take a Beating
Research Brief, Jack Loechner - Thursday, February 19, 2009
A new survey from the ANA (Association of National Advertisers) shows th ...
- Minority Group Wants FCC Ad Rule To Apply To Cable
Around the Net In Media, Joan Voight - Tuesday, February 17, 2009
The Minority Media Council wants the FCC to extend its broadcast advertisi ...
- For Kids, TV Ads Are Just The Beginning
Around the Net In Media, Joan Voight - Tuesday, February 17, 2009
As cable outlets such as Nickelodeon and Cartoon Network gained traction, advertise ...
- eMail Tops Online Ad Budget Change in '09
Research Brief, Jack Loechner - Tuesday, February 17, 2009
According to a survey of marketing executives by Datran Media, E-mail lea ...
- Wall Street Firm Lowers Madison Avenue Outlook For Third Time
MediaDailyNews, Joe Mandese - Thursday, February 12, 2009
In its third downgrade for the U.S. and worldwide advertising marketplace, Wa ...
- ANA To TV Nets: Marketers Slashing Budgets
MediaDailyNews, David Goetzl - Tuesday, February 10, 2009
As television networks try to determine how much money they thought th ...
- Publicis Reports Surprising Growth, Prepares For 2009 Street Brawl On Madison Avenue
MediaDailyNews, Joe Mandese - Wednesday, February 11, 2009
Madison Avenue's major agency holding companies are beginning to report full-year a ...
- Golf Sponsorships In Trouble
MediaDailyNews, - Monday, February 9, 2009
Golf sponsorships are in serious trouble. ...
- Disruptive Media: Mobile Phones, Ad Spend Declines
MediaDailyNews, Mark Walsh - Friday, February 6, 2009
The pullback of ad spending and mobile phones becoming personal computers a ...
- Prime-Time TV Commercial Prices Plummet, CBS Faces Biggest Drop
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2009
The cost of an average prime-time price plummeted 15% during the four ...
- Giving Voice: P&G Bullish On Ad Spending
MediaDailyNews, David Goetzl - Friday, January 30, 2009
Procter & Gamble's top executive gave indications again Friday that the country ...
- Spanish-Language Ad Spending Up 2.7%
Around the Net In Media, Joan Voight - Friday, January 30, 2009
...
- Good News: Hershey Ups Ad Spending
Marketing Daily, David Goetzl - Thursday, January 29, 2009
The CEO of chocolate maker Hershey Co. said lower ad pricing offe ...
- Good News: Hershey Ups Ad Spending
MediaDailyNews, David Goetzl - Tuesday, January 27, 2009
The CEO of chocolate maker Hershey Co. said lower ad pricing offe ...
- Magazine Advertising Down, But Household Basics Endured
Research Brief, Jack Loechner - Monday, January 19, 2009
According to Publishers Information Bureau (PIB), total magazine rate-card-reported advertising revenue f ...
- Back To Basics For Marketers
Research Brief, Jack Loechner - Thursday, January 15, 2009
The Marketing Executives Networking Group (MENG) and Anderson Analytics, in its seco ...
- Online To Weather 2009
Around the Net In Online Marketing, Ross Fadner - Tuesday, January 6, 2009
How will online advertising fare in 2009? Adweek says there are t ...
- 'Net Will See Nothing But Flat CPMs, Analyst Also Says Ad Model Has Failed For Social Nets, Online Video
Online Media Daily, Joe Mandese - Tuesday, January 6, 2009
While online ad spending is projected to continue expanding - albeit ...
- Job One: Advertisers' Survival Plan For 2009
On Media, Diane Mermigas - Monday, January 5, 2009
Ad-supported media that resists extraordinary change will not bode well in t ...
- Arrington: January Spending To 'Fall Off A Cliff'
Around the Net In Online Marketing, Ross Fadner - Tuesday, December 30, 2008
The U.S. may have been in recession for a year now, b ...
- Most Media To Suffer Retrenchment in 2009
Research Brief, Jack Loechner - Tuesday, December 30, 2008
According to a new report by FitchRatings, the company forecasts that t ...
- 09 Magazine Ad Market Stalls, Outlook Lowered For Meredith
MediaDailyNews, Joe Mandese - Wednesday, December 24, 2008
At a time of year when big magazine publishers normally are locki ...
- Online Display Ad Spending Dips 6% Through Q3
Online Media Daily, Mark Walsh - Wednesday, December 24, 2008
A 27% plunge in spending by financial services marketers led to ...
- Ad Slowdown Less Harsh in Europe
Around the Net In Media, Joan Voight - Tuesday, December 23, 2008
When the year began, many believed Western Europe would be able ...
- Ad Biz May Suffer 3-Year Depression
Around the Net In Media, Joan Voight - Friday, December 19, 2008
Ad market forecasters have been scaling back their outlooks for months, b ...
- Block-To-Block: Wall Street Reduces Outlook For Madison Avenue
MediaDailyNews, Joe Mandese - Friday, December 19, 2008
Citing "massive layoffs" at Omnicom and reduced client budget expectations at Interpubli ...