- UBS: Ad Spend Estimates Cut 6% For '09
MediaDailyNews, Wayne Friedman - Friday, October 17, 2008
Another industry forecast for the media business points south. In a rece ...
- Study: Young Adults Turn Away From TV
PolicyBlog, Wendy Davis - Monday, October 20, 2008
Only 58% of adults younger than 30 say they watch TV almo ...
- Future ROI: Digital Beats Traditional Media
On Media, Diane Mermigas - Friday, October 17, 2008
While advertisers are pulling back on their media spending during the recessi ...
- Digital Ad Spend Up At The Expense of Traditional
Research Brief, Jack Loechner - Thursday, October 16, 2008
According to a new Epsilon CMO Survey, Chief Marketing Officers at ma ...
- Media Recession To Last 18 Months, Per Analyst
Around the Net In Media, Joan Voight - Wednesday, October 15, 2008
Merrill Lynch media analyst Jessica Reif-Cohen offered a deeply sobering outlook ...
- Economic Impact On Digital Advertising Could Come Sooner Than Later
Around the Net In Online Marketing, Staff Writers - Wednesday, October 15, 2008
Few doubts that the credit crisis and ensuing stock market plummet wi ...
- Online Display Ad Prices Fall To Lowest Point This Year
Online Media Daily, Joe Mandese - Tuesday, October 14, 2008
Online display ad prices, which have been trending downward for the pa ...
- Credit Cards Cut Ad Spending Amid Crisis
Around the Net In Media, Joan Voight - Friday, October 10, 2008
Credit-card companies finally put the brakes on advertising last month in t ...
- Political Humor No Longer Scary For Advertisers
Around the Net In Media, Joan Voight - Thursday, October 9, 2008
This election season, there's lots of money to be made in maki ...
- Political Ad Spend May Hit $2.5 Billion
MediaDailyNews, - Wednesday, October 8, 2008
Despite the economic woes, political ad spending is expected to reach ...
- Hyundai Ads Fill Oscar Void Left By GM
Around the Net In Media, Joan Voight - Wednesday, October 8, 2008
Seoul is quickly filling the glamour gap created by the departure ...
- First Wall Street, Then Main Street, Now Madison Avenue: Ad Forecast Crashes With Economy
MediaDailyNews, Joe Mandese - Tuesday, October 7, 2008
In the first major ad spending outlook revision since the global financi ...
- Ad Slowdown Opportunity To Invest In E-Commerce
On Media, Diane Mermigas - Monday, October 6, 2008
The ongoing financial turmoil provides the first opportunity to examine the correlati ...
- Autos Jam Breaks, Category Spending Skids Out Of Control
MediaDailyNews, Erik Sass - Wednesday, October 1, 2008
The American economy has slowed dramatically lately. Some of the major measur ...
- No Escape: Market Woes Mean Serious Ad Hits
On Media, Diane Mermigas - Thursday, October 2, 2008
Some of the ad dollars lost in the contracting finance, automotive a ...
- Web Media Ads Drop In August
Online Media Daily, Mark Walsh - Wednesday, October 1, 2008
The falloff in financial services spending online this year is hardly surprisin ...
- Ad Execs Short Media 'Options,' Plan To Consider Fewer Outlets
MediaDailyNews, Joe Mandese - Wednesday, October 1, 2008
Amid waning economic confidence and reduced expectations for U.S. advertising budgets, med ...
- Confidence Erodes Among U.S. Ad Execs, Budgets Expected To Decline
MediaDailyNews, Joe Mandese - Tuesday, September 30, 2008
The U.S. advertising marketplace still may not be in a technical recessio ...
- Market Mania: As Ad Forecasts Drop, Cos. Brace For Worse
On Media, Diane Mermigas - Tuesday, September 30, 2008
Don't get too comfortable with recently lowered forecasts for consumer and advertis ...
- Second Quarter Ad Spend Drops 3.7%; Biggest Fall Since 2001
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 25, 2008
...
- Online Display Market Decelerates, July Weakens From First Half
Online Media Daily, Joe Mandese - Thursday, September 25, 2008
Online display ad market conditions appear to be weakening as the ye ...
- Ad Trackers: Online Is Up, No It's Down, No It's Up
Online Media Daily, Joe Mandese - Thursday, September 25, 2008
A week after Nielsen released shocking data indicating that online display ...
- GroupM's Goldstein: Clients Will "Stay the Course"
Around the Net In Media, Joan Voight - Wednesday, September 24, 2008
Marc Goldstein, CEO of GroupM North America, says many companies will n ...
- 'Collateral Damage:' Ad Spending Falls At Steepest Rate Since 2001
MediaDailyNews, Joe Mandese - Wednesday, September 24, 2008
Ad spending across the major U.S. media fell at its steepest ra ...
- Horizon: Market Volatility Opportunity For Advertisers
MediaDailyNews, Wayne Friedman - Wednesday, September 24, 2008
Can TV advertisers take advantage of the current volatility and big ne ...
- Advertising Week Outlook: Online Spending To Suffer
Around the Net In Online Marketing, Ross Fadner - Tuesday, September 23, 2008
Advertising Week is underway, but the financial crisis is perhaps the mo ...
- 4Q Ad Spend: Holiday Numbers Expected To Plummet
MediaDailyNews, Erik Sass - Tuesday, September 23, 2008
In years past, the fourth quarter has been a bonanza for newspape ...
- Media Owners Brace for Tougher '09
Around the Net In Media, Joan Voight - Monday, September 22, 2008
Many media sellers finally gave up meeting their 2008 targets last wee ...
- GM To Reverse Strategy, 'Pull Back' On All Media
Around the Net In Media, Joan Voight - Monday, September 22, 2008
General Motors, which lost $15 billion in the last quarter, plans ...
- Nielsen: Ad Spend Down Slightly, TV Bright Spot
MediaDailyNews, Wayne Friedman - Friday, September 19, 2008
In the first half of the year, cable networks and syndicated ...