- EssenceMediacom Top-Ranked In Global Billings For 2023
MAD, Steve McClellan - Thursday, July 18, 2024
OMD placed second with an estimated $24 billion, scoring the highest grow ...
- Amazon Prime Day: Ad Spend Contributes To An Estimated $14B Consumer Spend Online
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Adobe Analytics data shows the impact of marketing dollars spent during t ...
- Prime-Time TV Ad Spend Down In First-Half 2024, Impressions Rise
Television News Daily, Wayne Friedman - Thursday, July 18, 2024
Overall national TV linear ad spending slipped 2.8% to $22.2 billion f ...
- Pure-Play AI Ad Spending Accelerating
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Despite reducing estimates for ad-supported AI agent spending, Wall Street analysts estima ...
- X Calls For Legal Action Against GARM
MediaDailyNews, Colin Kirkland - Monday, July 15, 2024
Following a report released by the House Judiciary Committee alleging that t ...
- Amazon Prime Day Featured Brands See Boost In Search Interest
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 16, 2024
Analysis from Captify on Tuesday shows in increase in searches that inclu ...
- LinkedIn Expands Access To 'Accelerate' AI Campaign Builder
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
LinkedIn's AI campaign tool is now rolling out to all advertisers. "Accelerat ...
- Ad Spend Winding Down On TikTok Since Proposed U.S. Ban
MediaDailyNews, Colin Kirkland - Wednesday, July 10, 2024
Average daily spend on TikTok dropped 2% month-over-month in April, Sensor Tow ...
- Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter
Marketing Daily, Sarah Mahoney - Monday, July 8, 2024
Wedbush's latest research finds that search and CTV gains outpace social a ...
- 'Despicable Me 4' Dominates Holiday Box Office With $122M Opening
MediaDailyNews, Wayne Friedman - Sunday, July 7, 2024
The movie owned the holiday TV airwaves with $5.4 million in ...
- X Rejoins GARM To Win Back Advertisers
MediaDailyNews, Colin Kirkland - Tuesday, July 2, 2024
X has decided to rejoin the coalition of online providers and bra ...
- Political Ad Spending Estimated To Climb To $10.7B: Analyst
Television News Daily, Wayne Friedman - Wednesday, July 3, 2024
A new 2023-24 estimate projects political ad revenue will rise to $10 ...
- IAB Tech Lab: Grim Outlook For Google Privacy Sandbox
MediaDailyNews, Laurie Sullivan - Friday, June 28, 2024
The IAB Tech Lab's Privacy Sandbox Task Force issued its final repo ...
- Debate TV Ad Buys Total $3.7M
Television News Daily, Wayne Friedman - Friday, June 28, 2024
National TV ad revenue for the first Presidential Debate totaled $3.7 milli ...
- Ad Market Expands For 14th Month In May, Signals Possible Deceleration
MediaDailyNews, Joe Mandese - Thursday, June 27, 2024
May's 1.9% increase in the U.S. ad market is the lowest ra ...
- Total Ad-Based Linear, Streaming TV Viewing Slips in May: Analyst
Television News Daily, Wayne Friedman - Wednesday, June 26, 2024
Wieser estimates 13.2% of all TV/video viewing - gross ratings points ...
- 'Inside Out 2' Bangs Out Another $100M In Week 2
MediaDailyNews, Wayne Friedman - Sunday, June 23, 2024
"Inside Out 2" has become the first animated movie ever to po ...
- Key Political TV Advertising States: Don't Mean A Thing Without That Swing
TV Watch, Wayne Friedman - Friday, June 21, 2024
The focus is on so-called "swing" voters' use of TV-video platforms ...
- Yippee-Ki-Yay, MFA: Advertisers Dump Bogus Sites
MediaDailyNews, Joe Mandese - Monday, June 17, 2024
A year after the ANA released a report indicating 15% of programmat ...
- Premium Streamers' TV Marketing Spend, Value Drops 18%
Television News Daily, Wayne Friedman - Friday, May 31, 2024
Premium streaming platforms have slowed down their national TV marketing spending f ...
- Study Finds Brand Plus Direct Mixes Drive Higher Snapchat Ad Return
MediaDailyNews, Colin Kirkland - Wednesday, May 29, 2024
A report based on insights from TransUnion and Dentsu analyzes whether bra ...
- NBC's 'SNL' 50th Anniversary Season Signs 4 Presenting Sponsors
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBC has inked four season-long "presenting sponsors" for the 50th anniversary seas ...
- Metrics And Measurement: Data Behind CTV Integration With Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2024
Skai is working to build its streaming and CTV services. It h ...
- Box Office Down 21% To Date, 'IF' Pulls $35M Opening
MediaDailyNews, Wayne Friedman - Monday, May 20, 2024
Two wide-release new movies opened to modest starts in the most rece ...
- Working Vs. Non-Working Presidential Campaign Dollars
Red, White & Blog, Joe Mandese - Friday, May 17, 2024
To date, Biden Harris has a more than $100 million advantage ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- How To Advertise In An Election Year
Marketing Insider, Kambrya Blake - Monday, May 13, 2024
Businesses that are not part of the political fray must accept t ...
- 'Kingdom Of The Planet Of The Apes' Conquers With $56M Opening
MediaDailyNews, Wayne Friedman - Sunday, May 12, 2024
"Kingdom of the Planet of the Apes" spent $21.1 million on nation ...
- Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
Planning & Buying Insider, Joe Mandese - Thursday, May 2, 2024
In the case of the headline above, it's Ascential plc's WARC uni ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSP
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 1, 2024
Infillion's integration with Walmart Connect will create the new Walmart DSP power ...