- What A Difference 5 Days Of Olympic Ad Spending Makes
MediaDailyNews, Joe Mandese - Thursday, August 29, 2024
The good news is the ad market soared 14% in July, maki ...
- Dems Outspend GOP More Than 2-to-1 In Future Presidential Ad Bookings
Marketing Politics Weekly, Joe Mandese - Tuesday, August 27, 2024
On average, Democrats have booked $27.6 million per week in presidential spendi ...
- IIt's How You Play The Game: Report Shows Gaming Is the Most Popular App In Ad Spend
Publishing Insider, Ray Schultz - Sunday, August 25, 2024
Programmatic spending on app ads jumped in Q2, Pixalate reports. ...
- Democrats' Presidential Ad Spend 9% Higher Than GOP's
Television News Daily, Wayne Friedman - Tuesday, August 27, 2024
Democrats are slightly ahead of Republicans -- $305 million versus $280 milli ...
- Google Ads Return On Ad Spend Slips Into TikTok
Performance Marketing Insider, Laurie Sullivan - Friday, August 23, 2024
Loss of confidence in Google Ads' return on ad spend and pa ...
- A Tale Of 2 Upfronts: Linear -4%, Streaming +35%
Television News Daily, Wayne Friedman - Wednesday, August 21, 2024
It was the best of streaming sales, it was the worst ...
- Signals Show Stabilizing Ad Market Could Crumble
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2024
Prices seem to be improving, but consumer sentiment remains at an eight-mon ...
- Summer Movie Box Office Falls 11%, TV Ad Spend Down 9%
MediaDailyNews, Wayne Friedman - Monday, August 19, 2024
Total summer box-office revenue has fallen 11% to $3.3 billion, according ...
- Summer Premium Streamers' Ad, Promotion Spend Down 25%
Television News Daily, Wayne Friedman - Wednesday, August 14, 2024
TV marketing spend/media value was down by 25% from May 1-August ...
- Digital Economy To Reach $16.5T, Take 17% Of GDP By 2028
MediaDailyNews, Laurie Sullivan - Monday, August 12, 2024
The report, made public Monday by Forrester Research, ranks the top s ...
- Q2 U.S. Streaming Consumer Spending Soars 27%
Television News Daily, Wayne Friedman - Tuesday, August 13, 2024
U.S. streaming video consumer subscription spending was $11 billion in Q2 ...
- Might Makes Right, Right?
MediaDailyNews, Joe Mandese - Friday, August 9, 2024
What's next? Will the fossil fuel industry sue the IAE for i ...
- Google Local Services Ads Get Automated
Performance Marketing Insider, Laurie Sullivan - Friday, August 9, 2024
Google made changes to its Local Services Ads this week. One featu ...
- RMNs Meet MFAs
Planning & Buying Insider, Bill Duggan - Thursday, August 8, 2024
Made-for-advertising sites can account for a significant portion of open web programmat ...
- Sinclair Sees 11% Q2 Ad Gain, Core Ads 'Shocker' To Come
Television News Daily, Wayne Friedman - Thursday, August 8, 2024
Sinclair is expected to see a 27% hike in ad revenues f ...
- Core, Non-Political Local Media Ad Spend Estimated To Rise 5.5% In 2025
Television News Daily, Wayne Friedman - Wednesday, August 7, 2024
Core local ad spend is forecast to rise 5.5% to $171 billi ...
- Will Stock Market Crash Affect Media Buys?
MediaDailyNews, Laurie Sullivan - Monday, August 5, 2024
As global stock markets have plummeted over fears of a U.S. recessio ...
- Outbrain Acquires Teads For $1B: Creates Large, Indie Ad Platform
MediaDailyNews, Laurie Sullivan - Thursday, August 1, 2024
Combined, the companies will operate under the Outbrain name to provide advertise ...
- Advertisers Slow To Invest In $184B Gaming Media, Report Shows
MediaDailyNews, Colin Kirkland - Thursday, August 1, 2024
A report by WARC Media finds the share of advertisers planning ...
- What Higher Clicks, Impressions In Q2 Means For Q3 2024
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 31, 2024
While advertisers are in a period of rising ad prices, that cou ...
- 60% Of Ad Execs Plan Big Hikes In CTV Ad Spend, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, July 25, 2024
A majority of advertisers plan to increase CTV ad spend this ye ...
- Dr Pepper Devotes More Ad Budget To TV Than Rivals Coca-Cola, Pepsi
Marketing Daily, Danielle Oster - Tuesday, July 23, 2024
Dr Pepper devoted 92% of its ad spend to TV in t ...
- NBCU's Olympics To Have First Ad-Free Opening Ceremony With Sponsor Logos
Television News Daily, Wayne Friedman - Wednesday, July 24, 2024
NBC says the Paris Summer Olympics will hit a record for nation ...
- Harris Enters Race: Is Political Ad Spend Suddenly Accelerating?
TV Watch, Wayne Friedman - Wednesday, July 24, 2024
The campaign for Kamala Harris, the new Democrat Presidential candidate, raised ...
- Ad-Driven Analytics Business Secures $1M Seed Funding, Focuses On AI
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Elly Analytics, a technology startup that tracks data across a user's enti ...
- Netflix: On The Right Advertising Path... Even If It's Slow Moving?
TV Watch, Wayne Friedman - Tuesday, July 23, 2024
Spencer Neumann, Netflix chief financial officer, says ad spend won't be ...
- The Biggest Small Technology Firm Advertisers Might Not Know - But Will
Data & Programmatic Insider, Laurie Sullivan - Monday, July 22, 2024
Appointing Adam Kline as North America CEO triggered the next phase ...
- X Launches Ads For Trending Events
MediaDailyNews, Colin Kirkland - Friday, July 19, 2024
X is introducing "Trend Genius" ads, which utilize AI to deploy "hyper-releva ...
- Massive Outage Impacts Advertising, Publishing - What We Know
MediaDailyNews, Laurie Sullivan - Friday, July 19, 2024
A massive information tech glitch impacted Microsoft cloud-computing services early Friday. Cybersecuri ...
- EssenceMediacom Top-Ranked In Global Billings For 2023
MAD, Steve McClellan - Thursday, July 18, 2024
OMD placed second with an estimated $24 billion, scoring the highest grow ...