- Debate TV Ad Buys Total $3.7M
Television News Daily, Wayne Friedman - Friday, June 28, 2024
National TV ad revenue for the first Presidential Debate totaled $3.7 milli ...
- Ad Market Expands For 14th Month In May, Signals Possible Deceleration
MediaDailyNews, Joe Mandese - Thursday, June 27, 2024
May's 1.9% increase in the U.S. ad market is the lowest ra ...
- Total Ad-Based Linear, Streaming TV Viewing Slips in May: Analyst
Television News Daily, Wayne Friedman - Wednesday, June 26, 2024
Wieser estimates 13.2% of all TV/video viewing - gross ratings points ...
- 'Inside Out 2' Bangs Out Another $100M In Week 2
MediaDailyNews, Wayne Friedman - Sunday, June 23, 2024
"Inside Out 2" has become the first animated movie ever to po ...
- Key Political TV Advertising States: Don't Mean A Thing Without That Swing
TV Watch, Wayne Friedman - Friday, June 21, 2024
The focus is on so-called "swing" voters' use of TV-video platforms ...
- Yippee-Ki-Yay, MFA: Advertisers Dump Bogus Sites
MediaDailyNews, Joe Mandese - Monday, June 17, 2024
A year after the ANA released a report indicating 15% of programmat ...
- Premium Streamers' TV Marketing Spend, Value Drops 18%
Television News Daily, Wayne Friedman - Friday, May 31, 2024
Premium streaming platforms have slowed down their national TV marketing spending f ...
- Study Finds Brand Plus Direct Mixes Drive Higher Snapchat Ad Return
MediaDailyNews, Colin Kirkland - Wednesday, May 29, 2024
A report based on insights from TransUnion and Dentsu analyzes whether bra ...
- NBC's 'SNL' 50th Anniversary Season Signs 4 Presenting Sponsors
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBC has inked four season-long "presenting sponsors" for the 50th anniversary seas ...
- Metrics And Measurement: Data Behind CTV Integration With Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2024
Skai is working to build its streaming and CTV services. It h ...
- Box Office Down 21% To Date, 'IF' Pulls $35M Opening
MediaDailyNews, Wayne Friedman - Monday, May 20, 2024
Two wide-release new movies opened to modest starts in the most rece ...
- Working Vs. Non-Working Presidential Campaign Dollars
Red, White & Blog, Joe Mandese - Friday, May 17, 2024
To date, Biden Harris has a more than $100 million advantage ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- How To Advertise In An Election Year
Marketing Insider, Kambrya Blake - Monday, May 13, 2024
Businesses that are not part of the political fray must accept t ...
- 'Kingdom Of The Planet Of The Apes' Conquers With $56M Opening
MediaDailyNews, Wayne Friedman - Sunday, May 12, 2024
"Kingdom of the Planet of the Apes" spent $21.1 million on nation ...
- Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
Planning & Buying Insider, Joe Mandese - Thursday, May 2, 2024
In the case of the headline above, it's Ascential plc's WARC uni ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSP
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 1, 2024
Infillion's integration with Walmart Connect will create the new Walmart DSP power ...
- Kantar Integration Evaluates Ad Effectiveness On Meta Without Cookies
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Kantar says its "direct integration" model for measuring Meta ad effectiveness wi ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Performance Marketing Insider, Laurie Sullivan - Monday, April 29, 2024
Cost per click on Google ads continues to rise, up 13% Y ...
- U.S. Ad Market Expands For 12th Month In March
MediaDailyNews, Joe Mandese - Monday, April 29, 2024
March's growth reflects a massive increase in digital vs. traditional media ...
- When Will Adland's Technology Category Start Growing Again?
Mediapsssst, Richard Whitman - Thursday, April 25, 2024
From WPP's perspective the answer is not this year. The good new ...
- Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Digital video is expected to grow 16% vs. a year ago ...
- DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation
Television News Daily, Wayne Friedman - Wednesday, April 24, 2024
MRC accreditation for Video Viewable Impressions for CTV will help identify issu ...
- CPC Report Shows Where Ad Costs Rose And Fell
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 24, 2024
Pacvue's Q1 2024 report draws on insights from thousands of advertisers, showi ...
- Networks' Ad Spend Falls 1% So Far In 2024, Ad Airings Up 5%
Television News Daily, Wayne Friedman - Monday, April 22, 2024
National TV ad airings are up 5% among the top 15 broadcast/cab ...
- NHL Scores Best TV Viewing In 8 Seasons
Television News Daily, Wayne Friedman - Tuesday, April 23, 2024
Looking at just cable networks ESPN and TNT, ratings were 8% high ...
- Hyundai Pauses Advertising On X After Pro-Nazi Adjacency
MediaDailyNews, Colin Kirkland - Friday, April 19, 2024
Even after DoubleVerify's correction of X's brand-safety rating, the social messaging platfo ...
- DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
DoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 2 ...
- IAB Revenue Report Reveals Back-Half Expansion
MediaDailyNews, Joe Mandese - Tuesday, April 16, 2024
While 2023 delivered comparatively slower growth, the second half outpaced the fir ...
- U.S. Political-Dystopian Thriller 'Civil War' Tops Weekend At $25.7M
MediaDailyNews, Wayne Friedman - Sunday, April 14, 2024
EDO Ad EnGage estimates $2.1 million in national TV ad spend f ...