- Google Local Services Ads Get Automated
Performance Marketing Insider, Laurie Sullivan - Friday, August 9, 2024
Google made changes to its Local Services Ads this week. One featu ...
- RMNs Meet MFAs
Planning & Buying Insider, Bill Duggan - Thursday, August 8, 2024
Made-for-advertising sites can account for a significant portion of open web programmat ...
- Sinclair Sees 11% Q2 Ad Gain, Core Ads 'Shocker' To Come
Television News Daily, Wayne Friedman - Thursday, August 8, 2024
Sinclair is expected to see a 27% hike in ad revenues f ...
- Core, Non-Political Local Media Ad Spend Estimated To Rise 5.5% In 2025
Television News Daily, Wayne Friedman - Wednesday, August 7, 2024
Core local ad spend is forecast to rise 5.5% to $171 billi ...
- Will Stock Market Crash Affect Media Buys?
MediaDailyNews, Laurie Sullivan - Monday, August 5, 2024
As global stock markets have plummeted over fears of a U.S. recessio ...
- Outbrain Acquires Teads For $1B: Creates Large, Indie Ad Platform
MediaDailyNews, Laurie Sullivan - Thursday, August 1, 2024
Combined, the companies will operate under the Outbrain name to provide advertise ...
- Advertisers Slow To Invest In $184B Gaming Media, Report Shows
MediaDailyNews, Colin Kirkland - Thursday, August 1, 2024
A report by WARC Media finds the share of advertisers planning ...
- What Higher Clicks, Impressions In Q2 Means For Q3 2024
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 31, 2024
While advertisers are in a period of rising ad prices, that cou ...
- 60% Of Ad Execs Plan Big Hikes In CTV Ad Spend, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, July 25, 2024
A majority of advertisers plan to increase CTV ad spend this ye ...
- Dr Pepper Devotes More Ad Budget To TV Than Rivals Coca-Cola, Pepsi
Marketing Daily, Danielle Oster - Tuesday, July 23, 2024
Dr Pepper devoted 92% of its ad spend to TV in t ...
- NBCU's Olympics To Have First Ad-Free Opening Ceremony With Sponsor Logos
Television News Daily, Wayne Friedman - Wednesday, July 24, 2024
NBC says the Paris Summer Olympics will hit a record for nation ...
- Harris Enters Race: Is Political Ad Spend Suddenly Accelerating?
TV Watch, Wayne Friedman - Wednesday, July 24, 2024
The campaign for Kamala Harris, the new Democrat Presidential candidate, raised ...
- Ad-Driven Analytics Business Secures $1M Seed Funding, Focuses On AI
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Elly Analytics, a technology startup that tracks data across a user's enti ...
- Netflix: On The Right Advertising Path... Even If It's Slow Moving?
TV Watch, Wayne Friedman - Tuesday, July 23, 2024
Spencer Neumann, Netflix chief financial officer, says ad spend won't be ...
- The Biggest Small Technology Firm Advertisers Might Not Know - But Will
Data & Programmatic Insider, Laurie Sullivan - Monday, July 22, 2024
Appointing Adam Kline as North America CEO triggered the next phase ...
- Massive Outage Impacts Advertising, Publishing - What We Know
MediaDailyNews, Laurie Sullivan - Friday, July 19, 2024
A massive information tech glitch impacted Microsoft cloud-computing services early Friday. Cybersecuri ...
- X Launches Ads For Trending Events
MediaDailyNews, Colin Kirkland - Friday, July 19, 2024
X is introducing "Trend Genius" ads, which utilize AI to deploy "hyper-releva ...
- EssenceMediacom Top-Ranked In Global Billings For 2023
MAD, Steve McClellan - Thursday, July 18, 2024
OMD placed second with an estimated $24 billion, scoring the highest grow ...
- Amazon Prime Day: Ad Spend Contributes To An Estimated $14B Consumer Spend Online
MediaDailyNews, Laurie Sullivan - Wednesday, July 17, 2024
Adobe Analytics data shows the impact of marketing dollars spent during t ...
- Prime-Time TV Ad Spend Down In First-Half 2024, Impressions Rise
Television News Daily, Wayne Friedman - Thursday, July 18, 2024
Overall national TV linear ad spending slipped 2.8% to $22.2 billion f ...
- Pure-Play AI Ad Spending Accelerating
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Despite reducing estimates for ad-supported AI agent spending, Wall Street analysts estima ...
- X Calls For Legal Action Against GARM
MediaDailyNews, Colin Kirkland - Monday, July 15, 2024
Following a report released by the House Judiciary Committee alleging that t ...
- Amazon Prime Day Featured Brands See Boost In Search Interest
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 16, 2024
Analysis from Captify on Tuesday shows in increase in searches that inclu ...
- LinkedIn Expands Access To 'Accelerate' AI Campaign Builder
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
LinkedIn's AI campaign tool is now rolling out to all advertisers. "Accelerat ...
- Ad Spend Winding Down On TikTok Since Proposed U.S. Ban
MediaDailyNews, Colin Kirkland - Wednesday, July 10, 2024
Average daily spend on TikTok dropped 2% month-over-month in April, Sensor Tow ...
- Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter
Marketing Daily, Sarah Mahoney - Monday, July 8, 2024
Wedbush's latest research finds that search and CTV gains outpace social a ...
- 'Despicable Me 4' Dominates Holiday Box Office With $122M Opening
MediaDailyNews, Wayne Friedman - Sunday, July 7, 2024
The movie owned the holiday TV airwaves with $5.4 million in ...
- X Rejoins GARM To Win Back Advertisers
MediaDailyNews, Colin Kirkland - Tuesday, July 2, 2024
X has decided to rejoin the coalition of online providers and bra ...
- Political Ad Spending Estimated To Climb To $10.7B: Analyst
Television News Daily, Wayne Friedman - Wednesday, July 3, 2024
A new 2023-24 estimate projects political ad revenue will rise to $10 ...
- IAB Tech Lab: Grim Outlook For Google Privacy Sandbox
MediaDailyNews, Laurie Sullivan - Friday, June 28, 2024
The IAB Tech Lab's Privacy Sandbox Task Force issued its final repo ...