North America generated $3.2 billion in programmatic ad traffic across Google Play Store and Apple App Store in Q2 2024, 50.2% of the global total of $6.37 billion.
However, $1.4 billion of open programmatic app spend was lost to invalid traffic (IVT) worldwide.
In North America, the mobile app IVT rate was 16.8%, down from 20% in Q1
2024.
Apple iPhone had a 64% market share in North America.
Google Play Store apps had a 20% IVT, versus 17% for Apple App Store apps.
The top app publishers
were:
- Pandora — $3 million
- Scopely — $2 million
- MediaLab AI-Kik — $2 million
- IHeartMedia,
Inc. — $2 million
- Audiomack Music Apps — $2 million
- X-Flow — $1 million
- Oakever Games — $1
million
- SoundCloud — $1 million
- Tunelin Inc. — $1 million
- BitMango — $1 million
Pixalate's
data-science team analyzed 5.1 million downloadable mobile apps in Google Play and Apple App stores and over 50 billion global open programmatic advertising impressions in Q2 2024.
advertisement
advertisement